“Thinking about doing the thing is often harder than doing the thing.”
A couple of years ago we had a new fence installed in our backyard
It looked great. It offered more privacy, and my 10lb dog, Louie, couldn’t escape anymore!
(Below is a picture of Louie this summer while we were fishing together. Guarding my tackle box.)
We loved the fence, but about 4 months later the power to our garage stopped working and so did the garage door.
We couldn’t figure out why so we had an electrician in the neighborhood troubleshoot.
He identified that one of the posts from the fence had cut into the wire that goes under the backyard out to the garage.
The electrician said we’d have to replace the whole wire and dig up the yard to replace it.
I was mad.
I work hard to keep my yard nice and I was not looking forward to tearing it up just to get power to the garage.
So I avoided the project for over a year.
And every time I had to go into the garage, looked at the garage, or even thought about the garage, it gave me anxiety.
Finally, I was encouraged to just get a second opinion and see if another electrician could patch the wire and avoid replacing it completely.
I got someone to come out and that’s exactly what happened for less than $100.
Thinking about taking care of the garage problem was significantly harder than just taking care of the garage problem.
This Lesson in Marketing
Don’t let thinking about the problem become a bigger problem than the actual problem.
With so many problems (or opportunities as you might see some) that arise in marketing, there is an incredible amount of potential decision fatigue
It’s easy to become paralyzed by the problems.
Don’t create more problems for yourself by avoiding those that are causing you to worry.
Take action today so you can open the (garage) door to opportunity.