🏔️ How (and When) to Make a Content Calendar

Hi friend,

Sandra from Avalanche here. Let’s talk about when to start developing a calendar for your SEO-driven content—and how to do it.

When Should I Make My SEO Content Calendar for 2025?

Now.

I’m dead serious on this.

At Avalanche, we plan our SEO content strategies in 90-day increments. So, if you need a dedicated content plan for the first quarter of 2025, start planning now.

The person creating your content will thank you for it.

Tips for Creating a Content Calendar for SEO

• Like every other part of your SEO strategy, your content calendar should be supported by both data and search empathy.
• Back up every piece you put on the calendar with keyword research.
• Similarly, use tools like SEMrush and Google Keyword Planner to help you understand each keyword’s monthly search volume and viability in your content plan.
• Understand keyword intent so your content can address what people are searching for directly.
• Keep a rolling bank of ideas going for future pieces. This will make brainstorming for more content in later quarters easier.
• Have multiple types of content in mind—a healthy mix of blog posts, webpages, infographics, and videos goes a long way.
• Keep track of how each piece performs after you publish it. That way, you can adjust more easily and revisit pieces to help them get closer to your goals.