🌱 The Type of Content You Should Be Creating

Hi there,

Want more homeowners and property managers to find your business when they search on Google?

Here’s a quick way to figure out what type of content you should be creating to attract leads:

1. Search for a topic your customers care about. Try something like “when to fertilize lawn.”
2. Look at the results. Are there videos, blog posts, images, or product listings? Make note of what you see.
3. Click on the top few results. Pay attention to what those pages include. Do they have photos, quick tips, video walkthroughs, or step-by-step guides?

What shows up consistently? That’s your clue. If videos are everywhere, it means people want to watch. If detailed blog posts rank well, writing might be your best bet.

Start with what’s easiest for you:

• If you’re good on camera, record a short clip explaining a tip or service.

• If you’re more comfortable writing, post a short article.

• If you’re hands-on, document a job with before-and-after photos.

Later, try turning that content into a new format. A video can become a blog. A blog can become a carousel. You don’t need to do it all at once, but it helps to build variety over time.

Landscaper Marketing Example

We recently launched a few landscaping websites for our clients.

Check them out and use them for inspo!

Website Teardown

Watch me teardown Jonathan Green’s website.

In this teardown, Lance takes a break from reviewing local service websites to analyze Jonathan Green. This national lawn care product company dominates search rankings with their blog strategy. Start publishing practical, question-based articles (e.g., “When should I fertilize my lawn?” or “How to compost leaves”). These attract people actively searching for lawn care help — and can turn them into customers.

Action Items

• Create a helpful blog or resource section on your website. Start publishing practical, question-based articles (e.g., “When should I fertilize my lawn?” or “How to compost leaves”). These attract people actively searching for lawn care help and can turn them into customers.
• Add video content to key website pages or articles. Incorporate short, helpful videos on your service pages and blog posts.  Video builds trust, increases engagement, and improves conversions.It also makes your content more shareable on social media.