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content strategy

How to Create an Amazing Resource Page

By Lance Beaudry
Posted in Search Engine Optimization

Learn about how to create a resource page on your website that is valuable to your target audience and brings in valuable traffic.

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pie

Content Strategy vs Content Marketing: A Pie Analogy

By Lance Beaudry
Posted in Digital Marketing

Learn the difference between content strategy and content marketing in this delicious example about pie pans and pie.

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marketing team

5 Reasons It’s Important Your Marketing Team Understands SEO Principles [INFOGRAPHIC]

By Lance Beaudry
Posted in Search Engine Optimization

In this day and age, a marketing team shouldn’t be developed without SEO in mind. Whether it’s adding an SEO specialist into the team or training your marketers in basic principles, it should be considered to improve the visibility and efficiency of your business.

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