I’m going to show you how to audit the value of any website’s content as it pertains to search engine visibility and performance.
I asked our team “what have you Googled recently?” to come up with this example.
Our very own Aaron Keilman said there has been an increase in spiders in his basement, so he went on the hunt for a pest control company.
Aaron is located in Buffalo, New York so he googled “pest control buffalo ny”
Side Note: I’m no spider expert, but I bet the increase is because of the 6+ feet of snow Buffalo recently got. Those spiders have no place to go but to Aaron’s house.
Aaron said he clicked on the first result: fox-pest.com
The video below is me performing an audit of their site – breaking down why they are likely ranking in the number one position for that term and much more.
Watch and learn how to reverse-engineer the reasons why any site is ranking.