Are you ready to retire?
You can find out with a retirement calculator by NerdWallet.
You’ve likely heard of NerdWallet, but what you might not know is that their entire success hinges on an amazing SEO and content strategy.
For instance, they have great resource pages like this retirement calculator:
This page draws in about 250,000 visitors from organic search to their site on a monthly basis.
So, what makes it so good (and makes a good resource page, for that matter)?
Well, it’s doing a great job of matching the intent of the 200,000+ people who regularly search “retirement calculator.”
- It actually has a (really simple and awesome) retirement calculator.
- It provides a proprietary score that helps you understand the score and how you can improve it.
- There are links on the page to related, more in-depth information, like “inflation” which is topically related to how much retirement savings you’ll need.
- There are 732 linking domains – websites that link to this page, which for the most part is a “vote” of trust that Google picks up on.
Lastly, the call to action is another resource: an in-depth retirement planning guide.
This totally makes sense to have available to someone who is thinking about retirement and searches for a calculator.
The next most logical step after playing with a calculator is, “okay, how do I make this dream a reality?” Answer: put a plan together.
Build Your Own Resource Page
What’s your resource page? What can you build that’s incredibly useful to your target audience that can lead them to your product/service?
Need some help? Have an idea? Feel free to connect with us.