Hi friend,
Sandra here. Let’s talk about how to optimize your existing webpages.
So, you’ve been creating website content for a while… and conversions have hit a wall.
What gives?
If you’ve had other pages and blog posts up on your site as offerings to the SEO gods for a while, it may be time to give them a refresh.
🏃 Activity
That page you made in 2021? It might still be relevant and performing—but it probably needs a tune-up.
Your first step is to audit your existing website pages and blog posts.
Here’s how we’re tackling this at Avalanche right now:
- Check 12-month performance metrics on the web content you made in a given quarter, such as all the pages you published in Q4 2022
- Flag pages that still get traffic but are losing clicks
- Find new keywords for that page with matching intent using tools like SEMrush or Google Keyword Planner
- Read it like your audience. Can they tell it’s for them in 5 seconds?
- Rinse and repeat across other pages
We’ll cover how to actually update that content another time. First: find the content worth saving.
📝 Output
Refreshing old pages gives you a roadmap for new wins—without starting with a blank page.
It signals to Google, LLMs like ChatGPT, and your visitors that you care about keeping things relevant for your audience.
📈 Outcome
Because your pages are stronger, you’ll see more traffic and conversions.
Talk about getting more bang for your buck on your existing content!
