I’m going to show you how to identify who has the largest share of voice online in your industry.
i.e. The website(s) that gets the most traffic that you also want.
Why would you want to do this? Well, there are several reasons:
To compare yourself (out of curiosity, to have a better pulse on the market).
To know who you should be paying attention to & getting marketing ideas from.
To make better decisions on your marketing strategy (“should we actually do XYZ?“)
Here’s how to do it:
Step 1 – Make sure you have a complete, comprehensive keyword list. Without a complete list of keywords, this will not work. Having a complete list of the way people search for what you offer is a great asset to your business. If you don’t have one yet. Get one! Here’s more on why you need one.
Step 2 – Create a project and import your keywords into the position tracker in SEMRush.
Step 3 – Once you’ve done that, click on “Competitors Discovery”
This will take all of your keywords and show you who has the best visibility in the search engines for your entire list of keywords.
With that information, you’ll be able to see what company websites dominate your target keywords.
And with that data, you can really have some fun (and come up with actionable items):
You can filter by just local results to see your local competition (if you are a local business).
You can filter by certain product/service category topics you offer (because it’s quite likely one website won’t dominate everything you do).
You can see what pages your competitors get the most traffic to (which can help you determine how to compete).
So what do you do to get started?
Start working on a really comprehensive and well-organized keyword list. Like today!
Your keyword list shouldn’t just be an SEO asset. It should be a company asset that helps you develop a better sense of who your customer is and what they care about.