Search Engine Optimization
Content “Management” Systems
All powerhouse websites start with the right content management system—one that allows you to actually “manage” your own content!
Read Article
Writing is Rewriting
In order to be a content machine like Healthline.com, you need to embrace the not-so-great first draft and keep the writing going!
Read Article
Best of the Best
How do you rank for “best” related keywords like “best hotel in Vegas”? It’s simple: be the best. Get good reviews, and create good content.
Read Article
One Keyword
Today we’re learning about how NerdWallet has reached topic dominance, and how you can do the same for your business.
Read Article
Let’s Talk About Consistency
What’s the secret to marketing success? How do you make sure you’re doing the right things consistently? Here’s some advice from a fellow entrepreneur!
Read Article
Their Words to Your Words: Connect the Dots with Content
Work with a future industry expert and share their journey to becoming an expert in your industry through content creation!
Read Article
Gain New Online Real Estate & Turn it into Revenue
You wouldn’t buy a home without a real estate agent. Don’t invest in SEO without a search engine real estate agent, either!
Read Article
Boost Your Search Engine Visibility with This Simple Task
Updating your existing content with internal links is not only easy to do in WordPress, it can help your content become more visible in search!
Read Article
“Doing SEO”
Would you call yourself an electrician when you change a lightbulb? Probably not. So why would you call adding meta data to your page “doing SEO”?
Read Article
Learn How and Why Any Page is Ranking with this 3-Step Process
Lance is back! In today’s post, we’re breaking down what your page needs to include in order to rank for a particular query.
Read Article
The Power of a Google Business Profile
Here’s how to make the most of your Google Business Profile, which is essentially FREE real estate on the search engine results page!
Read Article
What Came First: The Content or the Design?
Today we’re talking about the marketing version of the classic chicken-egg scenario. Which is more important: content or design?
Read Article
SEO + Sales = The Perfect Team
Today we’re talking about how although SEO can’t replace your top salesperson, it can do a lot of the heavy lifting for your sales team.
Read Article
How to Create More Shareable Pieces of Content to Boost SEO
Here’s how tweaking your content to be more shareable on social media can help boost your SEO and reach the right audience.
Read Article
Why You Should Educate Your Audience 🧑🏻🏫
Here’s how you can focus on educating your audience to attract more visitors from different parts of the marketing funnel.
Read Article
The Most Resilient Marketing Strategy 💪
How do you pandemic-proof your business? We don’t have all the answers, but we know how to keep your website working for you through it all.
Read Article
SEO vs PPC: Taste the Difference
We love a good SEO analogy! Here are some food-related analogies to help explain the difference between SEO and PPC!
Read Article
The 5 Stages of Awareness + An Example 🐶🪥
Here’s an example of how to create content with every step of the customer awareness journey in mind, which creates stronger brand advocates!
Read Article
New Google Feature Alert 🚨
Google’s announcement of an update to Top Stories means that there are more opportunities for you to leverage your credibility to appear in search!
Read Article
Free, Cheap, Unlimited… Don’t Sleep on These Terms
Even if your product isn’t “free”, “cheap”, or “unlimited”, you can still target and inform the users that are searching these terms! Here’s how.
Read Article
Good Content Makes Your Competition Irrelevant
Here’s how optimizing your content to be a valuable resource for readers can eliminate your competition in the minds of your audience.
Read Article
The Do’s and Don’ts of Website Lead-Gen Work
Did you know that your website is the salesperson that never sleeps? Here are some tips to make it your best commission-free revenue generator!
Read Article
How Content Helps Even When Content Isn’t Seen
Even if your audience doesn’t read your website’s content, it can still help direct more business your way. Here’s how.
Read Article
Organize Your Website Better = Get More Search Engine Visibility
Did you know that simply reorganizing the existing content on your website in a way that makes sense can help your organic search visibility?
Read Article
Be Realistic by Quantifying Your Competition
Here’s how to use SEMrush to see just how much your competitors are dominating the search engine results pages (and what to do about it).
Read Article
The Burger King Strategy
Here’s how you can use Burger King’s real estate and market research strategy for SEO. And no, it doesn’t involve Whoppers.
Read Article
5 SEO Red Flags 🚩
Here are some red flags to watch out for when working with an SEO partner to grow your business. How many red flags do you have?
Read Article
The “Search Story” Exercise
Here’s a simple formula to use to tell you if SEO will work for you! We’re calling it the “Search Story” Exercise.
Read Article
5 Biggest SEO Mistakes and How to Avoid Them
There are many factors to consider to ensure that your SEO efforts are a success. We have listed some of the most common SEO mistakes and how to avoid them.
Read Article
Speak Your Customers’ Language & Get More
Are you speaking the same language as your customers? We’re not talking about English or Spanish; we’re talking about search empathy!
Read Article
[INFOGRAPHIC] Close the Loop
Do you know how much revenue your website is bringing in? Watch Lance’s explainer video to learn how to track this important metric.
Read Article
SEO Blog Writing Tips: How to Rank Higher on Google
Want your site to rank higher on Google? Learn how to write an SEO-friendly blog post; find helpful SEO best practices for content writing here.
Read Article
How Visual Content Can Boost Your Website SEO
Visual content like images, GIFs, and videos can not only help your website users, but can also help you improve your SEO! Here’s how.
Read Article
Walking Through a Christmas Searchengine Land! ☃️
This week, let’s go over the different sections of the search engine results page for an ambiguous query like “Christmas”!
Read Article
Use Customer Questions to Build the Website They Desire
Here’s how to tailor your website to your customers’ needs! It’s as simple as keyword research, keyword grouping, and developing content.
Read Article
DIY SEO vs. Hiring an SEO Agency: The Definitive Guide
Should you hire an SEO company or try to do SEO yourself for your company’s website? Let’s take a look at the pros and cons of each approach.
Read Article
Ask These Questions for 2022 Marketing Success
Here is a list of some important questions to ask yourself to set your organization up for marketing success in 2022.
Read Article
Why and How to Focus on Fewer Marketing Channels
When it comes to marketing, organizations tend to go wide, jumping from channel to channel. Here’s why (and how) to go deep instead.
Read Article
The Top 10 Most Searched for Thanksgiving Episodes 🦃
It’s a holiday week, so we’re taking a break from the typical educational weekly post to share some Thanksgiving-related fun facts!
Read Article
How to Put Your Marketing Focus on Results
Get more meaningful results from your marketing by answering three simple questions: Where could you go? Where are you now? Where should you focus?
Read Article
SEO for the Construction Industry: A Complete Guide
If you’re a construction company looking to generate quality website traffic that leads to more business, look no further. This guide will help you understand how to approach your SEO and content marketing to get real results.
Read Article
Collect. Organize. Act.
Implementing an effective SEO strategy is as simple as these three steps: Collect. Organize. Act. Read more in this post.
Read Article
Escalate Your Website ROI Using Google Analytics
Are you ready to bring your website to the next level? Start using Google Analytics to directly increase your website’s ROI for free today.
Read Article
My Pregnancy Announcement
We’re pregnant and super excited! Learn more about the treasure trove of pregnancy-related search data, both informational and entertaining!
Read Article
SEO Hack: Use Quora to Improve Your SEO
Here’s how to use one of the internet’s highest-ranking question and answer forums to your advantage to improve your SEO!
Read Article
Why you need a writing style guide + 5 steps to get started
Learn about why a writing style guide is a crucial component of your content marketing strategy and growth!
Read Article
Is this ambiguous enough for you?
Pretty much every query has a level of ambiguity in the eyes of Google. Here’s what you can do to ensure you’re giving your ideal searcher exactly what they need!
Read Article
What To Ask SEO Consultants. Find The Right Fit
When it comes to figuring out what to do with all of the data regarding your website and how best to leverage it to help your business grow using SEO, the power of an experienced SEO consultant can be felt and seen. According to a study conducted by The Manifest, only 49% of small businesses…
Read Article
“The Garage Problem”
It’s easy to become paralyzed by the problems in front of you when marketing your business. Take action to turn those problems into opportunities!
Read Article
Here’s How I Use SEO to Validate Opportunities
If you want to start a business but you’re not sure where to begin, start by building your audience first. Here’s how SEO can help.
Read Article