Five Features for Your Roofing Website Design

Website design can be a bit of a blind spot for roofing companies, especially if they’re small operations that don’t have a dedicated marketing team. However, there are roofing website design opportunities that every company can take advantage of to attract more customers that are looking for them online.

These are some of the key features that we recommend as a web design company for roofers.

The Goals of Roofing Website Design

Generate Qualified Leads

It’s one thing to generate new website traffic and get people to submit information on your form to request a quote. Making sure it’s the traffic you’re looking for, however, is another thing altogether. After all, if your roofing services mostly cover the Twin Cities and Minnesota, it won’t do you much good to attract traffic from visitors in the Maldives.

Good roofing website design helps you target an audience of your customers. It allows them to find your services if you’re near them and encourages them to connect with you on their terms, making it easier for you to sell your roofing services to them.

Create a Natural Flow Through the Site

A well-designed roofing site will be set up in a way that guides your customers through it in an organic way. Good website design doesn’t use multiple competing elements, instead focusing on focal points in a few key spots throughout the page to call them to action.

This minimizes the amount of disruptions for your website visitors, making them more likely to convert and take the action you want them to.

Maximize SEO Potential

A lot of web designers tend to overlook SEO in favor of aesthetics or flashy graphics. While those are important to have if you want to make a good impression, a visually appealing website with no SEO value is like cheese without macaroni—all flavor, no substance.

Your web designer should have SEO at the forefront of their mind when they’re creating your roofing company’s website. After all, your website is a salesperson that never has to go to sleep or take breaks, and SEO is what helps connect it to your customers.

SEO is a long-term marketing strategy that can help you attract new potential customers for years to come, even if you stop adding new content at some point. Strong web design lays the foundation for it to do just that.

Fast Page Load Times

If your page doesn’t load within a fraction of a second, you may as well wave goodbye to that website visitor—and their money. That’s why it’s essential to make sure your website pages load as quickly as possible.

Web design play a critical role in improving your website’s load speed. Any web designer worth their salt will know how to make sure even your site’s most dynamic elements can load quickly. They’ll also have some tricks up their sleeves to ensure your website loads quickly both on desktop and mobile.

Reflects Your Brand Identity

Your website is one of the first things your customers will see when they’re searching for roofers online. By extension, it needs to be a beacon of your brand identity. However, this goes beyond just making sure your pages have the right colors. Some of the other brand elements your website needs include:

• Brand imaging: This is your opportunity to show the types of roofing work you do, including before and after shots of your customers’ roofs.

• Copy in your brand voice: Your website’s branding rides on the voice and tone you use for your content. While your competitors might have a more formal, educational tone, you might have a more honest approach or be more open to humor.

• Typography: Fonts tell your customers more about you than you might think. For example, if you use a sans serif font like Poppins, it shows that you aren’t too pretentious, where fonts like Georgia tend to look more formal. If you use Comic Sans, however, it shows that you’re wrong.

• Logo: It doesn’t need to be plastered across every blank space on your website, but having your logo in clear, distinctive places across the site helps establish who you are in the eyes of your customers.

What Are Some of the Best Examples of Roofing Websites?

Here are some examples of the best roofing websites we’ve seen after scouring the internet for some of our favorites.

Infinity Roofing and Siding

Whoever created the website for Infinity Roofing and Siding clearly had converting their visitors in mind. We love how seamlessly the form fits into the top portion of every page.

Even more, we love some of the form fields Infinity uses. Outside the usual roundup of personal information, they include a dropdown for leads to request an appointment on their own terms. They also have a simple dropdown menu for the type of project the submitter wants them to address, sparing them from having to type.

Phil DiBello Family Roofing

Your company is more than just the roofs you put over your customers’ heads. Phil DiBello Family Roofing’s website shows how much they know that. Instead of just having page after page with an endless array of finished roof photos, they show off their greatest assets—their employees.

Your customers want to know who will be repairing or installing your roof when they work with you. This layout shows exactly who will be up on the rooftop when someone hires Phil DiBello for the job, creating a more human-focused experience that allows them to start fostering trust as soon as someone lands on their website.

Able Roof

The web designers behind Able Roof knew what they were doing when they set out to create this website. With a ton of visually engaging, bold-lined graphics and bright colors, it stands out from the crowd and uses its visuals to drive the message they have about their services.

The graphics on this website serve as the guide for the visitor, allowing them to see exactly what Able Roof has to offer on the very front page without having to scroll through or search extensively for what they need.

GAF

Given the name that GAF Roofing has made for itself in the roofing industry, they’re practically obligated to have a high-quality, dynamic website. They have separate messaging and visuals for both the roofing companies they serve and residents who are using their roofing materials. This allows them to engage with both their direct customers and end users in ways that most other businesses don’t.

5 Features for Your Roofing Website Design

1. An Obvious Contact Form

Note that obvious and ugly don’t mean the same things. We love seeing forms near the top of the page—partly because it means we don’t have to scroll very far to request a quote for your services. However, it should feel like a seamless part of the webpage.

There’s no sense in having a form that looks like it was slapped onto your website. Otherwise, people may be suspicious of filling it out in the first place and you won’t generate any new customers from it.

Be mindful of how much information you ask them to give you, also. It’s one thing to have a form near the very top of your homepage. It’s another thing altogether for it to have 20 fields and ask for the lead’s name, phone number, zip code, email address, project type, driver’s license number, social security number, and the full name of their firstborn.

2. A Reviews Module

Word of mouth and testimonials are worth their weight in gold if you’re trying to clinch the deal with a new roofing customer. Having reviews available for people to read can make a huge difference in showing what it’s like to work with you.

However, if you want to take it a step further, embed your Google reviews directly onto your website. This gives your website visitors an honest indication of what it’s like to work with you, without worrying about just seeing a bunch of reviews you curated for your site’s review pages.

3. Custom Fields

This benefits you, your customers, and your sales team. Go a step beyond the typical name, address, email, and phone number. While they’re important, you can still get some extra information from your leads without a salesperson having to pick up the phone.

Some of the most engaging roofing company websites give their customers the option to schedule an appointment with them on the spot, without having to get on the phone with a representative. Others offer dropdowns with the type of project they need from you so they can start getting estimates.

However, there’s a limit to this. Your form should still be short and sweet—and don’t go asking for anything too personal. The closer you get to asking for their social security number and the soul of their firstborn son, the farther you are from the chance to book a roofing appointment with them.

4. An Expansive Portfolio

Your website is an opportunity to flaunt the work you’ve been doing to your potential customers. By having an extensive portfolio available for easy viewing on your site, you show them every type of roofing work you can do, whether it’s emergency repairs, new roof installations on multifamily homes, or anything beyond.

For example, our website portfolio allows users to view the different websites we have optimized and designed for our clients.

5. Mobile-Friendly Designs

A common mistake a lot of businesses make with their website is not optimizing it for mobile phone users. Nobody wants to have to zoom in 500% just to read the text on your webpage—that’s a guaranteed way to scare them off to work with your competitors instead.

More than half of website traffic now comes from mobile devices. Work with a roofing company web designer who knows the value of optimizing for mobile, including making sure your site is easy to load and navigate on smartphones and other mobile devices.

Frequently Asked Questions

How to Choose a Roofing Website Design Company?

Everyone has different factors they should consider that are unique to them when they’re trying to make websites for their roofers. After all, your company isn’t exactly like your competitor on the other side of town.

However, experience and trust should always be top priorities. Look for a website designer for a roofing company that has done the type of work you need and knows how to tailor their approach to your needs.

Like our moms used to say, if it sounds too good to be true, it probably is. That’s why it’s also important to look for a partner who will be honest, transparent, and realistic about the project, its scope, and the results you can expect when they’re doing web design for roofers.

Many of our roofing clients come to us because someone else overpromised and underdelivered on their projects. Looking at the web design agency’s reviews and portfolio can tell you everything you need to know about what it’s like working with them. It’s also essential to come into their consultations with plenty of questions, and remember—if something just doesn’t seem right, trust your gut.

How Much Does Designing a Roofing Website Cost?

The cost of building a website for your roofing business depends on a few different factors: Speed, size, and scope.

As many designers will tell you, you get what you pay for—it costs more to get a project done quickly, especially if you need a lot of different pages. It’s essential to tell your agency about this early in the process so they can plan accordingly.

You might not need to pay much if you’re starting from scratch. However, if you’re moving to a new website from an existing one that has lots of pages about your services, you might expect to pay a lot more. However, since you need a lot of content to attract visitors to your website, it can be valuable to build out pages about all your services to help attract them to your website.

Should I Update My Website or Build a New One?

It depends. If your website is established and gets a healthy amount of website traffic while serving as a good representation of your brand, you might just need to update it. However,

However, if your existing website content no longer reflects your branding, your sitemap is criminally disorganized, or it takes five minutes to load a single page, it may be time to consider getting a new one. A web design agency that’s familiar with SEO can help you maintain the successes you’ve already achieved.

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