Search Engine Optimization
Search EnGin & Tonic (Gin & Tonic)
Why are search engines important? Sip back and relax with a gin & tonic while we talk a bit about search engines.
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Simple SERP (Simple Syrup)
What is a SERP? Grab a drink, add some simple syrup, and let’s discuss how ranking high on a SERP is anything but simple.
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Piña Crawlada (Piña Colada)
What is a site crawl? Crawl up with a piña colada as we talk about search engine crawlers.
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Long Island Iced E-A-T (Long Island Iced Tea)
What is E-A-T? Learn about Google’s search quality rater with this recipe for a long island iced E-A-T.
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WhisKeyword Sour (Whiskey Sour)
What is a keyword? What do you do with keywords for SEO? Grab a whiskey and a fresh lemon, and let’s talk keywords.
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DaiQuery (Daiquiri)
There’s nothing more refreshing than actually finding what you’re looking for online. Let’s relax with some daiquiris and chat about search queries.
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SEO Content Writing Services
Want quality content that ranks and converts? We’ve put together a complete guide to SEO content writing services. Need SEO content? Let’s chat.
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What is Psychic Numbing in Marketing?
What is psychic numbing, why does it have a negative affect on your ability to be a good marketer, and what you can do about it.
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KPIrish Coffee (Irish Coffee)
What should you measure in SEO? Grab your favorite Irish whiskey, coffee, and cream, and let’s chat SEO KPIs.
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How SEO Content Ties into Your Digital Marketing Funnel
Not all content that you create using SEO tactics will effectively target your entire target audience. Learn which types of content work best in each stage of the customer journey.
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What to ACTUALLY Do With Keywords (Our Process)
If you’re ever overwhelmed by looking at a list of keywords, take a breath and read this post. We go over our process step-by-step.
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Moscow mURL (Moscow Mule)
What are URLs, and why do they matter in SEO? Crack open a ginger beer and vodka, and let’s talk URLs.
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Show Me The Money!
What’s the secret to making money with SEO? In this post we share our not-so-secret secret: a consistent feedback loop inspired by a Brian McKnight song.
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What the heck is search “empathy”?
In this video, you’ll learn how to use a comprehensive keyword list to fully understand the searcher and what they’re looking for.
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Is SEO Right for My Business?
SEO can turn your website into your top salesperson. If you want to generate leads from your website, SEO is the right investment.
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UTM Codes 101: Tracking Digital Campaign Success
Learn how to track campaign success in Google Analytics using UTM codes. These generated URLs allow you to pinpoint referral traffic from the rest of the web!
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AirBnB SEO – A HUGE Lesson in Compound Marketing
Today we’re looking at AirBnB and a huge lesson in compound marketing, which is very similar to compound interest.
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Keywords for Counselors & Therapists: A Complete List [Download Available]
Download 1,000 keywords for therapists, counselors, psychologists, and psychiatrists. Organized and actionable for local SEO.
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Footer Links for the Win!
Make sure to avoid orphan pages by adding links to your pages to the footer of your website! Here’s why this is such an important move.
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Local SEO for Small Businesses: A Complete Guide
In this complete guide, we break down all the components of local SEO for small businesses. This is a beast of a guide, but it’s broken up for you to find exactly what you need, fast. If you’re looking for local SEO services – contact us. We’ll show you how to get results.
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How to Use Infographics to Improve Your SEO Strategy
Are infographics still relevant today? The answer is “yes”, and you can use them to up your SEO game too! Learn more in this post.
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Let Google Reveal Your “Quick Wins”
Here is a quick hack to find out how your recently published content is performing—and how to further optimize it for more traffic!
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How to Set Up Basic Goals in Google Analytics
The end goal of the majority of SEO campaigns is to increase incoming lead generation or to increase conversions on the site. To know if your SEO efforts are successful, you have to be able to measure conversions.
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Nerd Alert: Super Bowl SEO
If you want to make it to your industry’s SEO Super Bowl, you have to have the discipline of Tom Brady. Start investing time into it now!
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Writing Style Guide 101: How to Create a Content Style Guide
Learn what a writing style guide is, why it is important, and how to create your own for your company’s content.
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Do your pages pass the “good experience” test?
When building your webpages, are you thinking about WHY people are visiting the page? Learn more about Page Experience Thinking in this post.
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The Ultimate Guide to Setting Up and Using Free Google Tools for SEO
Whether you’re working with an SEO professional or doing it yourself, here is the ultimate guide to setting up the free tools you’ll need in Google’s Marketing Platform.
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Relevancy, Trust, & Wasps
How do you build a website that empathizes with the searcher? Focus on relevancy and trust. Learn more through my friend’s recent interaction with wasps.
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Here’s How to Use Google to Make Sure Your Site is Actually Helpful
Are you actually answering your customers’ questions? Here’s a quick process to help you find out how helpful your website is!
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Level Up Your 2021 Marketing
Make this year the year that you improve your marketing by focusing on the search journey—not just search answers.
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What are you getting Grandma for Christmas?
What can we learn about search engines when looking for a gift for grandma? Learn how your business can get in front of the right buyer in search.
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An Awesome Example of Stealing Traffic from Your Competitors
Did you know you can use Google’s SERP features to steal traffic from your competitors? Learn how GoodRx does it in this example!
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How to Create Tailored Offers that Convert Visitors to Sales
In this video, you’ll learn how to convert blog post visitors into sales by building an offer relevant to the page’s content.
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What does a search for “best laptop” tell us about Google?
What can you learn by looking at the #1 search result for “best laptop” in Google? Short answer? Care more about the context of your buyer!
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Check Out These Thanksgiving Search Trends
Thanksgiving is upon us, and with each new season comes new search trends. Take a look at what people tend to search for around this holiday.
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Check Out This BIG Google Update
Google’s turn to passage-based indexing allows SEO writers to focus even more on writing content for the user and not just the search engine.
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Do you put tomatoes on your fruit salad?
While you probably know not to put tomatoes in your fruit salad, do you know what to offer searchers on your website that creates value?
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Do You Have Trust Issues?
If you don’t have an updated Privacy Policy, Terms of Service, and Cookies disclaimer, your website has trust issues in the eyes of Google. Make sure to have these items added to your site to maximize rankings!
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How the Right Content Template Can Make Anyone an SEO Writer
Believe it or not, anyone can write an SEO-friendly content piece. It just requires the right SEO content template. Learn more about our approach here.
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A $7.5 Billion Joke: Bing
Nobody says to “Just Bing it.” Although Bing only makes up 2.8% of search engine market share, it’s worth more than Twitter and Snapchat combined!
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A 4-Minute Video to Help Drive New Sales
Learn how to use your existing content to find new ways of getting traffic, while also organizing your content into “topic clusters” in this video.
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How to Choose an SEO Consultant
Choosing an SEO consultant is not easy. Here we walk you through how to vet out the right SEO consultant for your business & industry.
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865 Dentist Keywords: Download for Free
We organized 865 of the best keywords for dentists. Use these keywords for SEO. Download for free and learn how to use them here.
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SEO for Insurance Agencies: A Complete Guide
If you’re an insurance agency looking to generate quality traffic that leads to more sign-ups – look no further. This guide will help you understand how to approach your SEO and content marketing to get real results. For your convenience, we’ve broken it up into a table of contents.
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New Google Search Feature Alert!
Learn about a brand new feature in Google search that can help you gain more insights on related keywords, without any added software!
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Planning New Site Structure, Design & Content Around SEO
Top-performing websites are built around SEO and a basic website structure that both search engines & users understand. Learn about SEO-friendly sites.
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Fishing for Business [VIDEO]
In this post’s video, we’ll teach you how to use Google’s search results pages to attract and hook some really big fish for your website!
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Local SEO for Dentists: A Guide for Improving Rankings
This guide contains everything we know and we’re constantly adding to it. It’s a wealth of knowledge for helping local dentists dominate their SEO and through evidence-based strategies. For your convenience, we’ve broken it up into a table of contents.
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Search Engine Results Page Breakdown of Fish [VIDEO]
This video is a quick SERP (search engine results page) breakdown of the keyword “fish.” This video comes from the Avalanche weekly email.
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The Best Free SEO Tools for Keyword Research
Our list of the best SEO tools for keyword research will show you the top tools you can use for FREE to conduct organic keyword research.
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