Let Google Reveal Your “Quick Wins”

By Lance Beaudry

Here is a quick hack to find out how your recently published content is performing—and how to further optimize it for more traffic!

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How to Set Up Basic Goals in Google Analytics

By Lance Beaudry
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The end goal of the majority of SEO campaigns is to increase incoming lead generation or to increase conversions on the site. To know if your SEO efforts are successful, you have to be able to measure conversions.

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Nerd Alert: Super Bowl SEO

By Lance Beaudry

If you want to make it to your industry’s SEO Super Bowl, you have to have the discipline of Tom Brady. Start investing time into it now!

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Writing Style Guide 101: How to Create a Content Style Guide

By Deanna Grogan

Learn what a writing style guide is, why it is important, and how to create your own for your company’s content.

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Do your pages pass the “good experience” test?

By Lance Beaudry

When building your webpages, are you thinking about WHY people are visiting the page? Learn more about Page Experience Thinking in this post.

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The Ultimate Guide to Setting Up and Using Free Google Tools for SEO

By Jennie Austin

Whether you’re working with an SEO professional or doing it yourself, here is the ultimate guide to setting up the free tools you’ll need in Google’s Marketing Platform.

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Relevancy, Trust, & Wasps

By Lance Beaudry

How do you build a website that empathizes with the searcher? Focus on relevancy and trust. Learn more through my friend’s recent interaction with wasps.

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Here’s How to Use Google to Make Sure Your Site is Actually Helpful

By Lance Beaudry

Are you actually answering your customers’ questions? Here’s a quick process to help you find out how helpful your website is!

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Level Up Your 2021 Marketing

By Lance Beaudry

Make this year the year that you improve your marketing by focusing on the search journey—not just search answers.

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What are you getting Grandma for Christmas?

By Lance Beaudry

What can we learn about search engines when looking for a gift for grandma? Learn how your business can get in front of the right buyer in search.

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An Awesome Example of Stealing Traffic from Your Competitors

By Lance Beaudry

Did you know you can use Google’s SERP features to steal traffic from your competitors? Learn how GoodRx does it in this example!

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How to Create Tailored Offers that Convert Visitors to Sales

By Lance Beaudry
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In this video, you’ll learn how to convert blog post visitors into sales by building an offer relevant to the page’s content.

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What does a search for “best laptop” tell us about Google?

By Lance Beaudry

What can you learn by looking at the #1 search result for “best laptop” in Google? Short answer? Care more about the context of your buyer!

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Check Out These Thanksgiving Search Trends

By Lance Beaudry

Thanksgiving is upon us, and with each new season comes new search trends. Take a look at what people tend to search for around this holiday.

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Check Out This BIG Google Update

By Lance Beaudry

Google’s turn to passage-based indexing allows SEO writers to focus even more on writing content for the user and not just the search engine.

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Do you put tomatoes on your fruit salad?

By Lance Beaudry

While you probably know not to put tomatoes in your fruit salad, do you know what to offer searchers on your website that creates value?

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Do You Have Trust Issues?

By Lance Beaudry

If you don’t have an updated Privacy Policy, Terms of Service, and Cookies disclaimer, your website has trust issues in the eyes of Google. Make sure to have these items added to your site to maximize rankings!

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How the Right Content Template Can Make Anyone an SEO Writer

By Jennie Austin

Believe it or not, anyone can write an SEO-friendly content piece. It just requires the right SEO content template. Learn more about our approach here.

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A $7.5 Billion Joke: Bing

By Lance Beaudry

Nobody says to “Just Bing it.” Although Bing only makes up 2.8% of search engine market share, it’s worth more than Twitter and Snapchat combined!

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A 4-Minute Video to Help Drive New Sales

By Lance Beaudry

Learn how to use your existing content to find new ways of getting traffic, while also organizing your content into “topic clusters” in this video.

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woman consulting seo

How to Choose an SEO Consultant

By Brady Madden

Choosing an SEO consultant is not easy. Here we walk you through how to vet out the right SEO consultant for your business & industry.

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865 Dentist Keywords: Download for Free

By Lance Beaudry

We organized 865 of the best keywords for dentists. Use these keywords for SEO. Download for free and learn how to use them here.

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SEO for Insurance Agencies: A Complete Guide

By Jennie Austin
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If you’re an insurance agency looking to generate quality traffic that leads to more sign-ups – look no further. This guide will help you understand how to approach your SEO and content marketing to get real results. For your convenience, we’ve broken it up into a table of contents.

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New Google Search Feature Alert!

By Lance Beaudry

Learn about a brand new feature in Google search that can help you gain more insights on related keywords, without any added software!

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Architecture with foliage

Planning New Site Structure, Design & Content Around SEO

By Lance Beaudry
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Top-performing websites are built around SEO and a basic website structure that both search engines & users understand. Learn about SEO-friendly sites.

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fishing for business

Fishing for Business [VIDEO]

By Lance Beaudry

In this post’s video, we’ll teach you how to use Google’s search results pages to attract and hook some really big fish for your website!

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Local SEO for Dentists: A Guide for Improving Rankings

By Lance Beaudry
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This guide contains everything we know and we’re constantly adding to it. It’s a wealth of knowledge for helping local dentists dominate their SEO and through evidence-based strategies. For your convenience, we’ve broken it up into a table of contents.

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serp breakdown

Search Engine Results Page Breakdown of Fish [VIDEO]

By Lance Beaudry

This video is a quick SERP (search engine results page) breakdown of the keyword “fish.” This video comes from the Avalanche weekly email.

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free seo tools

The Best Free SEO Tools for Keyword Research

By Brady Madden

Our list of the best SEO tools for keyword research will show you the top tools you can use for FREE to conduct organic keyword research.

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How to Show up in Google’s Map Pack [Checklist]

By Lance Beaudry

If you’re a local business, here’s how to make sure your Google My Business profile shows in Google’s Map Pack in search results.

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SEO Content 101: Your Guide to SEO-Friendly Content

By Jennie Austin

Learn how to write content that is SEO-friendly, drives more traffic, and ranks your website higher in organic search.

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How to Perform an SEO Audit

By Lance Beaudry

Performing an SEO Audit on your site can help improve its visibility in search. Learn how to do one using our free SEO Audit Checklist!

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Here’s How to Beat Your Competition’s Content

By Lance Beaudry

Here is a quick and easy way to outrank your competition for important keywords by creating better, SEO-friendly content.

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Here’s Why SEO is About So Much More Than Organic Search

By Lance Beaudry

Here’s exactly why it’s so crucial to have a multi-channel approach to your marketing strategy.

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SEO Process for a New Website

By Lance Beaudry

If you’re going to build a new website, it’s crucial to consider SEO. In fact, at Avalanche Creative, we believe that SEO should be the driver of what you build in a new website. Find out why in this article.

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keyword research

Using Keywords for SEO: A Complete Guide

By Lance Beaudry

Learn how to use keywords for SEO. A complete guide on how to identify searcher intent, organize keywords and create content that ranks.

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Building a Framework for Your Local Business’s Website

By Lance Beaudry

Learn how to organize content and pages on your website to bring in more valuable local traffic and personalize content to your searchers’ needs.

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The Best SEO/PPC Analogy + An SEO Quick Start Guide

By Lance Beaudry

SEO is like a garden. It can replace having to go to the grocery store when you’re hungry, but it takes time to get there. Plant your garden now to set yourself up for the future.

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A Guide to Building a SaaS SEO Strategy

By Lance Beaudry
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A strong SEO strategy for SaaS can help your company increase traffic, build your brand, and generate leads. This guide will walk you through the right steps to build an effective SEO plan and integrate it into your digital marketing strategy.

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keyword research

Why You NEED to Create a Comprehensive Keyword List

By Lance Beaudry

A comprehensive keyword list does more than just give you ideas of what content your audience will engage with, it can help you understand your (and your competitors’) current market position and search engine visibility.

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Finding Your Topic “Sweet Spot”

By Lance Beaudry

Every organization has a topic sweet spot in which their dominance of that topic(s) in the search engines would benefit the goals of the organization.

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SEO for Medical Spas: A Complete Guide

By Lance Beaudry
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This guide contains everything we know and we’re constantly adding to it. It’s a wealth of knowledge for helping local medical spas dominate SEO through evidence-based strategies. Contact us for help with your med spa SEO.

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Content Gaps: What They Are and How to Find Them

By Lance Beaudry

Sometimes, a high-performing website will rank for keywords that aren’t included on the page. This is a content gap, and it’s a great opportunity for you to rank higher in search.

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An Awesome, New Google Search Feature

By Lance Beaudry

In its new mobile search feature, Google is putting augmented reality (AR) in the hands of its users. This is not only great for educational purposes but the same ideas could be leveraged for your business.

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predictive search example

Google Personalizes Search [PROOF & EXAMPLES INSIDE]

By Lance Beaudry

Google personalizes search and if they want to get better at offering searchers better results, they’ll continue to personalize. Find out what that should mean to you with examples and proof inside this article.

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Why Low-Volume Keywords are Crucial to Your SEO Strategy

By Lance Beaudry

SEO takes time, but going after the low volume, low-hanging fruit is what builds momentum in your strategy. Learn more here.

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How to Create an Amazing Resource Page

By Lance Beaudry

Learn about how to create a resource page on your website that is valuable to your target audience and brings in valuable traffic.

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stormtroopers

May The Force Be With Your SEO

By Lance Beaudry

On May 4th, 2020 Google started rolling out an update. There is a light side and a dark side of SEO. (This article comes from the Avalanche weekly email.)

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mindfulness

The Anatomy of Page that Ranks

By Lance Beaudry

What makes a page rank? Learn from this anatomy analogy what it takes to rank number 1. (This article comes from the Avalanche weekly email.)

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seo letters

A Simple 3-Step Guide to SEO-Friendly Content

By Lance Beaudry

Learn a quick, three-step process for writing SEO-friendly content. Hint: it’s about the human. (This article comes from the Avalanche weekly email.)

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