cosmopolitrend

CosmopoliTrend (Cosmopolitan)

By Rayanne Beaudry

Fancy learning about what’s trending? Grab a cosmopolitan, and let’s talk about what’s hot in Google Trends.

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robots.txt on the beach

Robots.txt on the Beach (Sex on the Beach)

By Lance Beaudry

What is robots.txt? Let’s get some knowledge on the search engine file that says yes or no to crawling your web pages.

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scotch and schema

Scotch & Schema (Scotch & Soda)

By Lance Beaudry

What is schema? Grab a scotch and soda, and let’s get into the semantics about schema tags and their importance for SEO.

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espressl martini

EspreSSL Martini (Espresso Martini)

By Lance Beaudry

What is an SSL certificate? Let’s secure some espresso martinis and discuss encrypted connections to websites.

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bel linki

Bel-link-i (Bellini)

By Rayanne Beaudry

Website links are a peach. Let’s relax with some Bellinis and talk about the importance of links for search engines and websites.

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page session ipa

Page Session IPA (Session IPA)

By Jennie Austin

What is a page session? Crack open a cold, hoppy brew, and let’s talk about page sessions so you don’t get people that bounce.

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engagemint julep

EngageMint Julep (Mint Julep)

By Lance Beaudry

Why is engagement important? Let’s mix it up with a mint julep and talk about why website engagement is so important to SEO.

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mai title tag

Mai Title Tag (Mai Tai)

By Jennie Austin

What is a title tag? Get on a beach somewhere, and let’s whip up a pretty little clickable link called the title tag.

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search engin tonic

Search EnGin & Tonic (Gin & Tonic)

By Lance Beaudry

Why are search engines important? Sip back and relax with a gin & tonic while we talk a bit about search engines.

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simple serp

Simple SERP (Simple Syrup)

By Deanna Grogan

What is a SERP? Grab a drink, add some simple syrup, and let’s discuss how ranking high on a SERP is anything but simple.

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pina crawlada

Piña Crawlada (Piña Colada)

By Lance Beaudry

What is a site crawl? Crawl up with a piña colada as we talk about search engine crawlers.

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long island iced eat

Long Island Iced E-A-T (Long Island Iced Tea)

By Deanna Grogan

What is E-A-T? Learn about Google’s search quality rater with this recipe for a long island iced E-A-T.

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whiskeyword sour

WhisKeyword Sour (Whiskey Sour)

By Lance Beaudry

What is a keyword? What do you do with keywords for SEO? Grab a whiskey and a fresh lemon, and let’s talk keywords.

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seo daiquery daiquiri

DaiQuery (Daiquiri)

By Deanna Grogan

There’s nothing more refreshing than actually finding what you’re looking for online. Let’s relax with some daiquiris and chat about search queries.

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SEO Content Writing Services

By Lance Beaudry

Want quality content that ranks and converts? We’ve put together a complete guide to SEO content writing services. Need SEO content? Let’s chat.

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marketing numbers

What is Psychic Numbing in Marketing?

By Lance Beaudry

What is psychic numbing, why does it have a negative affect on your ability to be a good marketer, and what you can do about it.

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seo kpirish coffee

KPIrish Coffee (Irish Coffee)

By Deanna Grogan

What should you measure in SEO? Grab your favorite Irish whiskey, coffee, and cream, and let’s chat SEO KPIs.

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Blogging SEO Content for your Digital Marketing Funnel

How SEO Content Ties into Your Digital Marketing Funnel

By Jennie Austin

Not all content that you create using SEO tactics will effectively target your entire target audience. Learn which types of content work best in each stage of the customer journey.

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What to ACTUALLY Do With Keywords (Our Process)

By Lance Beaudry

If you’re ever overwhelmed by looking at a list of keywords, take a breath and read this post. We go over our process step-by-step.

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Moscow murl

Moscow mURL (Moscow Mule)

By Lance Beaudry

What are URLs, and why do they matter in SEO? Crack open a ginger beer and vodka, and let’s talk URLs.

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Show Me The Money!

By Lance Beaudry

What’s the secret to making money with SEO? In this post we share our not-so-secret secret: a consistent feedback loop inspired by a Brian McKnight song.

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What the heck is search “empathy”?

By Lance Beaudry

In this video, you’ll learn how to use a comprehensive keyword list to fully understand the searcher and what they’re looking for.

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magnifying glass on laptop

Is SEO Right for My Business?

By Deanna Grogan

SEO can turn your website into your top salesperson. If you want to generate leads from your website, SEO is the right investment.

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UTM Codes 101: Tracking Digital Campaign Success

By Jennie Austin

Learn how to track campaign success in Google Analytics using UTM codes. These generated URLs allow you to pinpoint referral traffic from the rest of the web!

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AirBnB SEO – A HUGE Lesson in Compound Marketing

By Lance Beaudry

Today we’re looking at AirBnB and a huge lesson in compound marketing, which is very similar to compound interest.

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keywords for local therapists and counselors

Keywords for Counselors & Therapists: A Complete List [Download Available]

By Lance Beaudry

Download 1,000 keywords for therapists, counselors, psychologists, and psychiatrists. Organized and actionable for local SEO.

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Footer Links for the Win!

By Lance Beaudry

Make sure to avoid orphan pages by adding links to your pages to the footer of your website! Here’s why this is such an important move.

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Local SEO for Small Businesses: A Complete Guide

By Lance Beaudry
,

In this complete guide, we break down all the components of local SEO for small businesses. This is a beast of a guide, but it’s broken up for you to find exactly what you need, fast. If you’re looking for local SEO services – contact us. We’ll show you how to get results.

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A Collage of Infographics About SEO

How to Use Infographics to Improve Your SEO Strategy

By Jennie Austin

Are infographics still relevant today? The answer is “yes”, and you can use them to up your SEO game too! Learn more in this post.

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Let Google Reveal Your “Quick Wins”

By Lance Beaudry

Here is a quick hack to find out how your recently published content is performing—and how to further optimize it for more traffic!

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tracking goals

How to Set Up Basic Goals in Google Analytics

By Lance Beaudry
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The end goal of the majority of SEO campaigns is to increase incoming lead generation or to increase conversions on the site. To know if your SEO efforts are successful, you have to be able to measure conversions.

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Nerd Alert: Super Bowl SEO

By Lance Beaudry

If you want to make it to your industry’s SEO Super Bowl, you have to have the discipline of Tom Brady. Start investing time into it now!

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woman typing on laptop

Writing Style Guide 101: How to Create a Content Style Guide

By Deanna Grogan

Learn what a writing style guide is, why it is important, and how to create your own for your company’s content.

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Do your pages pass the “good experience” test?

By Lance Beaudry

When building your webpages, are you thinking about WHY people are visiting the page? Learn more about Page Experience Thinking in this post.

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The Ultimate Guide to Setting Up and Using Free Google Tools for SEO

By Jennie Austin

Whether you’re working with an SEO professional or doing it yourself, here is the ultimate guide to setting up the free tools you’ll need in Google’s Marketing Platform.

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Relevancy, Trust, & Wasps

By Lance Beaudry

How do you build a website that empathizes with the searcher? Focus on relevancy and trust. Learn more through my friend’s recent interaction with wasps.

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Here’s How to Use Google to Make Sure Your Site is Actually Helpful

By Lance Beaudry

Are you actually answering your customers’ questions? Here’s a quick process to help you find out how helpful your website is!

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Level Up Your 2021 Marketing

By Lance Beaudry

Make this year the year that you improve your marketing by focusing on the search journey—not just search answers.

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What are you getting Grandma for Christmas?

By Lance Beaudry

What can we learn about search engines when looking for a gift for grandma? Learn how your business can get in front of the right buyer in search.

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An Awesome Example of Stealing Traffic from Your Competitors

By Lance Beaudry

Did you know you can use Google’s SERP features to steal traffic from your competitors? Learn how GoodRx does it in this example!

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How to Create Tailored Offers that Convert Visitors to Sales

By Lance Beaudry
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In this video, you’ll learn how to convert blog post visitors into sales by building an offer relevant to the page’s content.

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What does a search for “best laptop” tell us about Google?

By Lance Beaudry

What can you learn by looking at the #1 search result for “best laptop” in Google? Short answer? Care more about the context of your buyer!

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Check Out These Thanksgiving Search Trends

By Lance Beaudry

Thanksgiving is upon us, and with each new season comes new search trends. Take a look at what people tend to search for around this holiday.

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Check Out This BIG Google Update

By Lance Beaudry

Google’s turn to passage-based indexing allows SEO writers to focus even more on writing content for the user and not just the search engine.

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Do you put tomatoes on your fruit salad?

By Lance Beaudry

While you probably know not to put tomatoes in your fruit salad, do you know what to offer searchers on your website that creates value?

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Do You Have Trust Issues?

By Lance Beaudry

If you don’t have an updated Privacy Policy, Terms of Service, and Cookies disclaimer, your website has trust issues in the eyes of Google. Make sure to have these items added to your site to maximize rankings!

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How the Right Content Template Can Make Anyone an SEO Writer

By Jennie Austin

Believe it or not, anyone can write an SEO-friendly content piece. It just requires the right SEO content template. Learn more about our approach here.

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A $7.5 Billion Joke: Bing

By Lance Beaudry

Nobody says to “Just Bing it.” Although Bing only makes up 2.8% of search engine market share, it’s worth more than Twitter and Snapchat combined!

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A 4-Minute Video to Help Drive New Sales

By Lance Beaudry

Learn how to use your existing content to find new ways of getting traffic, while also organizing your content into “topic clusters” in this video.

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woman consulting seo

How to Choose an SEO Consultant

By Brady Madden

Choosing an SEO consultant is not easy. Here we walk you through how to vet out the right SEO consultant for your business & industry.

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