Search Engine Optimization
Collect. Organize. Act.
Implementing an effective SEO strategy is as simple as these three steps: Collect. Organize. Act. Read more in this post.
Read Article
Escalate Your Website ROI Using Google Analytics
Are you ready to bring your website to the next level? Start using Google Analytics to directly increase your website’s ROI for free today.
Read Article
My Pregnancy Announcement
We’re pregnant and super excited! Learn more about the treasure trove of pregnancy-related search data, both informational and entertaining!
Read Article
SEO Hack: Use Quora to Improve Your SEO
Here’s how to use one of the internet’s highest-ranking question and answer forums to your advantage to improve your SEO!
Read Article
Why you need a writing style guide + 5 steps to get started
Learn about why a writing style guide is a crucial component of your content marketing strategy and growth!
Read Article
Is this ambiguous enough for you?
Pretty much every query has a level of ambiguity in the eyes of Google. Here’s what you can do to ensure you’re giving your ideal searcher exactly what they need!
Read Article
What To Ask SEO Consultants. Find The Right Fit
When it comes to figuring out what to do with all of the data regarding your website and how best to leverage it to help your business grow using SEO, the power of an experienced SEO consultant can be felt and seen. According to a study conducted by The Manifest, only 49% of small businesses…
Read Article
“The Garage Problem”
It’s easy to become paralyzed by the problems in front of you when marketing your business. Take action to turn those problems into opportunities!
Read Article
Here’s How I Use SEO to Validate Opportunities
If you want to start a business but you’re not sure where to begin, start by building your audience first. Here’s how SEO can help.
Read Article
Are You Measuring Vanity Metrics?
SEO would be pretty easy if all you were looking for was higher rankings and more organic traffic. However, without a return on your investment, those might mean nothing!
Read Article
Posts vs Pages: What Ranks Better?
Do posts or pages on your website rank better in Google? Well, like a cow’s opinion, the answer is moo. Read more here.
Read Article
Pumpkin Spice Breakdown
What do you get when you search “pumpkin spice latte” in Google? Understanding the SERP can help you in your content marketing efforts!
Read Article
.COM, .NET, .ORG, .US: What’s the Difference?
When choosing a domain, how does your domain extension affect your website’s SEO? Well, it depends! Learn more in this post.
Read Article
Google Update and What That Means for Your Website
A recently discovered update indicates that Google is now rewriting page titles. Here’s what that means for your website.
Read Article
Content & Content Experience = Corona at the beach
What’s the difference between a Corona in your basement and a Corona on the beach? It’s all about the experience! Read more to learn how this applies to content.
Read Article
Healthline.com’s Insane SEO + Content Strategy by the Numbers
Only 1 out of every 10 pages on the internet rank on the first page of Google. Learn about what it takes to get there with this example!
Read Article
Cotton Eye Joe Analytics: Where do they come from? Where do they go?
Do you know how users interact with your website? Use our dashboard to know where website visitors come from and where they go!
Read Article
Google’s Newest Feature & What You Should Do About it
Google recently launched a new feature on the search results page. In this post, Lance talks about how you can use this feature to improve your clickthrough rates.
Read Article
And the Emmy goes to…
This week, Deanna talks about keyword grouping and how the Emmys are similar to Search Engine Optimization best practices.
Read Article
How Alt Text Can Improve Your SEO
It’s no secret that alt text can improve the accessibility of your site. Is it possible that it could provide benefits to your SEO too?
Read Article
Call Out The Objection & Get More Conversions
Here are some actionable tips to fix the calls to action that live on your site and help you get more conversions.
Read Article
Go for the Gusto and Build a Brand Moat
Here we will share a three-step process for getting started on building an encyclopedia of information for your ideal customer.
Read Article
SEO for the Cannabis Industry: A Complete Guide
If you’re a cannabis dispensary looking to generate quality website traffic that leads to more business – look no further. This guide will help you understand how to approach your SEO and content marketing to get real results.
Read Article
Bank Accounts for Babies
Here’s how launching your website with even just a little bit of helpful content can get you on track to developing a very valuable, high-ranking site.
Read Article
The Future of Google’s Search Engine & What You Can Do About it
In this post, Lance shares some predictions about Google’s personalization of search and how service-based businesses can keep up!
Read Article
How to Find, Earn, and Make the Most of Your SEO Internship
Ready to start searching and applying to SEO internships? Learn how to land an interview, make the most of your internship, and more.
Read Article
How to Get More Valuable Traffic Using Your Current Website Data
Learn how to use Google Data Studio to identify your best performing pages and better optimize them for more valuable traffic.
Read Article
Why Your Next Marketing Internship Should Be in SEO
When it comes to marketing internships, the possibilities are endless. However, one option stands above the rest: search engine optimization.
Read Article
It’s 2021. Do I Need a New Website?
Are websites still necessary in this day and age? In this post, we take a look at how important it is to maintain a well-designed and relevant website.
Read Article
Your Biggest Competition in Marketing: Complacency
When you’re complacent, you stop innovating, exploring, and listening to your customers. Don’t let what happened to Blockbuster happen to your business!
Read Article
How Businesses Leverage Local SEO and Google My Business to Drive Local Traffic to Their Website
Here’s how small businesses can leverage local SEO to drive business growth utilizing Google My Business and other tools.
Read Article
WhisKeyword Sour + 17 other SEO Cocktails for You
Here’s how a casual Friday conversation at work turned into our summer series: SEO Cocktails. Searched, not stirred.
Read Article
Black Hat Russian (Black Russian)
What is black hat SEO? Stir up some Black Russians and let’s talk about the shady tactics used to get the results you want on SERPs.
Read Article
White Hat Russian (White Russian)
What are white hat tactics? Grab a White Russian, and let’s play by the rules and talk about doing SEO the ethical way.
Read Article
CosmopoliTrend (Cosmopolitan)
Fancy learning about what’s trending? Grab a cosmopolitan, and let’s talk about what’s hot in Google Trends.
Read Article
Robots.txt on the Beach (Sex on the Beach)
What is robots.txt? Let’s get some knowledge on the search engine file that says yes or no to crawling your web pages.
Read Article
Scotch & Schema (Scotch & Soda)
What is schema? Grab a scotch and soda, and let’s get into the semantics about schema tags and their importance for SEO.
Read Article
EspreSSL Martini (Espresso Martini)
What is an SSL certificate? Let’s secure some espresso martinis and discuss encrypted connections to websites.
Read Article
Bel-link-i (Bellini)
Website links are a peach. Let’s relax with some Bellinis and talk about the importance of links for search engines and websites.
Read Article
Page Session IPA (Session IPA)
What is a page session? Crack open a cold, hoppy brew, and let’s talk about page sessions so you don’t get people that bounce.
Read Article
EngageMint Julep (Mint Julep)
Why is engagement important? Let’s mix it up with a mint julep and talk about why website engagement is so important to SEO.
Read Article
Mai Title Tag (Mai Tai)
What is a title tag? Get on a beach somewhere, and let’s whip up a pretty little clickable link called the title tag.
Read Article
Search EnGin & Tonic (Gin & Tonic)
Why are search engines important? Sip back and relax with a gin & tonic while we talk a bit about search engines.
Read Article
Simple SERP (Simple Syrup)
What is a SERP? Grab a drink, add some simple syrup, and let’s discuss how ranking high on a SERP is anything but simple.
Read Article
Piña Crawlada (Piña Colada)
What is a site crawl? Crawl up with a piña colada as we talk about search engine crawlers.
Read Article
Long Island Iced E-A-T (Long Island Iced Tea)
What is E-A-T? Learn about Google’s search quality rater with this recipe for a long island iced E-A-T.
Read Article
WhisKeyword Sour (Whiskey Sour)
What is a keyword? What do you do with keywords for SEO? Grab a whiskey and a fresh lemon, and let’s talk keywords.
Read Article
DaiQuery (Daiquiri)
There’s nothing more refreshing than actually finding what you’re looking for online. Let’s relax with some daiquiris and chat about search queries.
Read Article
What is Psychic Numbing in Marketing?
What is psychic numbing, why does it have a negative affect on your ability to be a good marketer, and what you can do about it.
Read Article
KPIrish Coffee (Irish Coffee)
What should you measure in SEO? Grab your favorite Irish whiskey, coffee, and cream, and let’s chat SEO KPIs.
Read Article