Today I’m going to show you how to turn website visitors into leads by calling out the objections.
Every time you see a call to action (CTA) your brain provides both conscious and unconscious objections.
My absolute least favorite CTA is “Subscribe to Our Newsletter.”
I can’t stand that one. It TELLS ME NOTHING!
Yet, it’s one of the most common site-wide CTAs you see on websites.
Think about these possible objections to your CTAs:
What happens next? (Provide clarity on exactly what happens when you submit forms. There’s a reason people don’t like driving in the fog. Have fun, be personal, show the picture of the sales rep that will call you, etc.)
What will I get out of it? (People are focused on themselves. Tell them what they are missing out on and what their future selves will be like if they take action.)
Who else has taken this step? (People need social proof. They want to know that other people have clicked that button and journeyed to similar outcomes to their desires.)
SEO and CRO (Conversion Rate Optimization)
A lot of times you’ll create a 2,000-word blog post that 98% of people will not read from top to bottom (But, Google doesn’t know they won’t and that’s why you need comprehensive content when the group of keywords you target calls for it).
A lot of content means you also need to have a simple, clear, and related call to action connected to the intention of the potential reader.