Call Out The Objection & Get More Conversions
Here are some actionable tips to fix the calls to action that live on your site and help you get more conversions.
Category: Search Engine Optimization | Tags: avalanche email, conversion rate optimization, Digital Marketing
Today I’m going to show you how to turn website visitors into leads by calling out the objections.
Every time you see a call to action (CTA) your brain provides both conscious and unconscious objections.
My absolute least favorite CTA is “Subscribe to Our Newsletter.”
I can’t stand that one. It TELLS ME NOTHING!
Yet, it’s one of the most common site-wide CTAs you see on websites.
Think about these possible objections to your CTAs:
- What happens next? (Provide clarity on exactly what happens when you submit forms. There’s a reason people don’t like driving in the fog. Have fun, be personal, show the picture of the sales rep that will call you, etc.)
- What will I get out of it? (People are focused on themselves. Tell them what they are missing out on and what their future selves will be like if they take action.)
- Who else has taken this step? (People need social proof. They want to know that other people have clicked that button and journeyed to similar outcomes to their desires.)
SEO and CRO (Conversion Rate Optimization)
A lot of times you’ll create a 2,000-word blog post that 98% of people will not read from top to bottom (But, Google doesn’t know they won’t and that’s why you need comprehensive content when the group of keywords you target calls for it).
A lot of content means you also need to have a simple, clear, and related call to action connected to the intention of the potential reader.
Example: We have an article called “Creating the Perfect SEO Content Template in Google Docs” that ranks #1 for “SEO Content Template.”
On that page, we have a call to action that is connected to the main desire of someone that would care to read this article:
Create a series of if/then statements around your content to come up with ideas for a stronger call to action that is connected to the desire of the reader.
- If someone cares to read a guide on creating a content template, then they likely want their content to rank.
- If people see that others are engaging, then they might also engage.
- If we promise not to sell something to them, then they will stay engaged and come to us when they are ready.
Go audit your website and find out where you can create or strengthen your CTAs. Do it today, because you’re likely already missing out on new opportunities.
Tell me how you fixed a CTA and I might feature it in a future Avalanche Email!
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