I saw this on LinkedIn and it was a fantastic reminder.
I often get in my own way when writing this email and think to myself, “I’ve said this before, I can’t repeat it again.”
Wrong. Just because I’ve said it before doesn’t mean it’s been seen, heard, and tattooed on the brains of my audience.
You need to be remembered for the value you and your product/service provide if you want to be referred, referenced, and generate revenue.
And the best way to do that is to be consistent.
Marketing is Consistently Testing
Marketing is a 9-letter word for “test.”
You’re going to do things that don’t yield great results. But it’s necessary to test.
Make sure you are measuring the results you want. Then you’ll learn something valuable no matter the result.
Don’t be afraid to test consistently.
Repetition is your friend in marketing and SEO is no exception…
Get Your SEO Reps in with This Exercise…
Ask and answer these questions once a month to consistently make improvements to your website content and you’ll be generating more traffic and leads in no time.
- What sticks? What pages are bringing in the most leads? How can I optimize and learn from those?
- What needs to be fixed? What pages aren’t performing well, but should be? What can I do to change that?
- What should I nix? What is not working that we can get rid of? Is it attracting the wrong audience?
- What do I add to the mix? What is something new and untested we should try in light of what we’ve learned?
