What To Do Next to Get More Website Leads

Below is an image of our team’s new “Avalanche Hierarchy of Needs” – it’s a new tool we are using to help our clients understand what work should be prioritized if they are trying to grow their business through their website.

Watch this video for a breakdown of this hierarchy or read my written breakdown below:

1. Website
   You can’t get leads from a website without a website, so you need one that can easily be managed and is positioned for growth – we like WordPress.
2. Ability to Measure Results
   You can’t improve what you don’t measure so before you go up the hierarchy and start working on other things, you need to track the outcomes you’re looking for an develop a reporting system.
3. Website is Crawled & Indexed
   If your site isn’t confirmed to be able to show up in search engines, you’ll never get leads. This can be easy, but it can get complex with large sites.
4. Great Content
   If you actually want to show up for the right keywords, you need great written and visual content that matches the needs of the searcher better than anyone else (ideally).
5. Great User Experience
   That content shouldn’t look messy, be hard to navigate, and take a long time to load. Optimize the overall website experience as you add to it and test new things over time.
6. Share-worthy Content
   Create content that people feel compelled to link to or share and it will help solidify your brand’s authority on your topics.
7. Optimized Assets
   If you’re spending the appropriate amount of time and resources in the other areas, you’ll have a lot of assets to optimize over time.

The work is never over and you can spend months or years in some sections. As your business evolves you may even go back down and work on multiple sections at once.

Use this as guide and a way to ask yourself, “what should I work on next if I want more leads from my website?”