Today I’m going to show you a 3-minute task you can regularly do to boost your search engine visibility.
First, let’s talk about something important.
When it comes to SEO, the game is never over. You always need to add and optimize content on your site.
But it can be hard to determine when you should update existing content (not to mention when you should get rid of content altogether).
Here’s a quick guide for making the best decision:
Check your page’s rank for your target keyword.
Audit the search engine results page in Google to see what the results look like.
Does your page content fit into the mix of what’s available on Google, or is it a bit off? If it seems to fit in, you likely need to update that page. If it doesn’t, you may need a new page.
Boost Visibility with Internal Linking
If you are creating new content or optimizing existing content, one of the best SEO tasks you can perform is internal linking (adding links from one page of your site to another).
Here’s how you can find the best places on your existing website to add internal links with a content management system like WordPress:
Search for your target keyword in your posts or pages (screenshot above).
Open the posts/pages that appear in your results.
Select Control + F to search for the keyword in your existing content.
See if you can find a good, logical place to link to your new or existing content that might benefit the reader.
That’s it. You’re done. You’ve done a simple SEO task that can really go a long way in boosting your visibility.
Why Are Internal Links So Important?
They provide more context to the search engine and the human that is browsing the web.
They help your website visitors find what it is they care about if they can’t find it on the page they are currently on.
Google looks at ambiguous keywords in the context of how big a topic is. When they find URLs with lots of well-organized internal links related to a topic, they have more confidence the searcher will eventually find what they need on that page.