What they deem to be most valuable based on their current needs, or
What is actively persuading them to spend their time consuming, thanks to a strong, thoughtful strategy.
Your content can satisfy both.
Nowadays, social media pages can often be the first thing a consumer sees from a business, so it is important to capitalize on this valuable real estate. There are many benefits to a well-thought-out social media strategy, including benefits to your SEO, such as:
Opportunities to gain more backlinks
Increased visibility of content
Cross-promotion of new content
Having social media pages rank on SERPs
The best part is the content that you created for your website can be repurposed for social media. This allows for more visibility for less work and time, while also allowing for consistent branding across all platforms. An added bonus is that your content has the opportunity to reach new, untapped audiences.
Avalanche’s weekly email repurposed for social media content
Make your content pieces more shareable with the use of irresistible CTAs, eye-catching titles that provoke curiosity, and unique, personalized perspectives on topics. A little extra effort to stand out from the ever-growing crowd of content can get more relevant traffic to your website.
People tend to gravitate toward people similar to themselves, and we can be easily influenced by those with similar interests, values, and needs as us. If Sam shares an article your company published, there’s a good chance it is relevant to someone on Sam’s social media feed. This organic interaction means more traffic, higher rankings, and more customers.
Don’t negate social media just because it is time-consuming. Repurpose that old blog post—it deserves a second life. Who knows, it could be the next viral post on LinkedIn!