How to Create More Shareable Pieces of Content to Boost SEO

Hi! I’m Keelie, the Sales and Marketing Assistant at Avalanche Creative. I’m filling in for Lance this week while he is on parental leave.

Instagram, TikTok, and Facebook—oh my! Every single day, more and more content is created, uploaded, shared, and valued—some with more value than others.

Did you know that the average amount of time someone spends on social media every day is over two hours? Between videos and photos and blog articles, your audience is pulled every which way, most often landing on either:

1. What they deem to be most valuable based on their current needs, or
2. What is actively persuading them to spend their time consuming, thanks to a strong, thoughtful strategy.

Your content can satisfy both.

Nowadays, social media pages can often be the first thing a consumer sees from a business, so it is important to capitalize on this valuable real estate. There are many benefits to a well-thought-out social media strategy, including benefits to your SEO, such as:

• Opportunities to gain more backlinks
• Increased visibility of content
• Cross-promotion of new content
• Quicker indexing
• Having social media pages rank on SERPs

The best part is the content that you created for your website can be repurposed for social media. This allows for more visibility for less work and time, while also allowing for consistent branding across all platforms. An added bonus is that your content has the opportunity to reach new, untapped audiences.

Avalanche’s weekly email repurposed for social media content

Make your content pieces more shareable with the use of irresistible CTAs, eye-catching titles that provoke curiosity, and unique, personalized perspectives on topics. A little extra effort to stand out from the ever-growing crowd of content can get more relevant traffic to your website.

People tend to gravitate toward people similar to themselves, and we can be easily influenced by those with similar interests, values, and needs as us. If Sam shares an article your company published, there’s a good chance it is relevant to someone on Sam’s social media feed. This organic interaction means more traffic, higher rankings, and more customers.

Don’t negate social media just because it is time-consuming. Repurpose that old blog post—it deserves a second life. Who knows, it could be the next viral post on LinkedIn!