🏔️ SEO vs. SXO: What Is It?

Hi friend,

Sandra here. Recently, I read something from Neil Patel about search experience optimization (SXO). Let’s talk about what that is and why it’s important for SEO.

What’s SXO, Anyway?

• SXO is the combination of SEO and user experience (UX) principles that make it easier for people to use your website after it shows up in search results.
• It focuses on making your website more user-friendly and easier to navigate.
• With a sound SXO strategy, your website has an easier, more efficient user experience that keeps users on your pages—or entices them to come back.

Benefits of SXO

• Patel highlighted the increase in targeted traffic for sites designed with SXO in mind.
• Conversion rates can be higher with SXO. Your visitors are less likely to bounce when your website is working the way they need it to, after all!
• Search algorithms change. A solid SXO strategy goes a lot further.

Quick Tips for Both SEO and SXO

• Keyword research: By knowing how your audience looks for your services and their intent, you can understand what they want.
• Increase load speeds: Your audience hates the waiting game. Keeping your page load speeds fast prevents them from having to play it.
• Optimize for mobile: Even if your customers use their desktops more to reach your site, optimizing for mobile keeps your site accessible for those on their phones.
• Make your site accessible: Enough said.
• Use schema markup: Not every page will need it, but including it in your strategy gives more context to search engines and searchers about your site.