🏔️ Find Content Ideas in Unusual Places

Hi friend,

Let’s talk about how your next successful batch of content could come from anywhere—including your least likely data sources.

Finding Ideas from Unorthodox Sources

Recently on Instagram, I found an ad campaign from Manischewitz that I thought was a great example of using data for content ideas. Here’s the scoop:

• Manischewitz (man-ih-shev-its) makes kosher products, including matzo, pastries, and wine that tastes dangerously like grape juice.
• They used their shipping data to find cities and towns in America where people were least likely to know about their products.
• Going to sporting events in those cities with populations that don’t have a high demand for kosher food, they had people try their products on the spot.
• Each video they’ve added to the campaign so far has gotten over 20,000 views when their typical content reaches about 2,000 views on average—some have even made it over 100,000.
• The campaign is still ongoing, but it’s been great for brand awareness with a company that’s otherwise pretty niche.

Your Next Content Campaign Can Come from Anywhere

Sure, website and content audits can be great for finding baseline ideas. However, some of the most memorable pieces could come from places you never expected.

This is partly why it’s great to keep a “Disney drawer” of content ideas going anytime you find unusual data or brainstorm with your team.

A Few Places to Look for Content Ideas

• Rising social media topics
• Trends in search engines
• Your Google Search Console data
• Audience polls
• Your sales team
• Recent news events
• ChatGPT as an idea generator
• Common questions from your customers/clients
• Buyer persona data
• Keyword research
• And yes, even shipping data