Digital Marketing
It’s 2021. Do I Need a New Website?
Are websites still necessary in this day and age? In this post, we take a look at how important it is to maintain a well-designed and relevant website.
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How SEO Content Ties into Your Digital Marketing Funnel
Not all content that you create using SEO tactics will effectively target your entire target audience. Learn which types of content work best in each stage of the customer journey.
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Show Me The Money!
What’s the secret to making money with SEO? In this post we share our not-so-secret secret: a consistent feedback loop inspired by a Brian McKnight song.
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UTM Codes 101: Tracking Digital Campaign Success
Learn how to track campaign success in Google Analytics using UTM codes. These generated URLs allow you to pinpoint referral traffic from the rest of the web!
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AirBnB SEO – A HUGE Lesson in Compound Marketing
Today we’re looking at AirBnB and a huge lesson in compound marketing, which is very similar to compound interest.
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Footer Links for the Win!
Make sure to avoid orphan pages by adding links to your pages to the footer of your website! Here’s why this is such an important move.
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The Ultimate Guide to Setting Up and Using Free Google Tools for SEO
Whether you’re working with an SEO professional or doing it yourself, here is the ultimate guide to setting up the free tools you’ll need in Google’s Marketing Platform.
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Measuring Your Marketing All the Way Through to Revenue
Can you visualize the return on investment of your digital marketing efforts in one view? Read on to see how we do it.
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How to Create Tailored Offers that Convert Visitors to Sales
In this video, you’ll learn how to convert blog post visitors into sales by building an offer relevant to the page’s content.
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The Best Marketing Agencies in Grand Rapids
A list of the best marketing agencies in Grand Rapids, MI broken up by categories like branding, SEO, digital, and more.
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