AirBnB SEO – A HUGE Lesson in Compound Marketing

By Lance Beaudry

Today we’re looking at AirBnB and a huge lesson in compound marketing, which is very similar to compound interest.

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Footer Links for the Win!

By Lance Beaudry

Make sure to avoid orphan pages by adding links to your pages to the footer of your website! Here’s why this is such an important move.

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The Ultimate Guide to Setting Up and Using Free Google Tools for SEO

By Jennie Austin

Whether you’re working with an SEO professional or doing it yourself, here is the ultimate guide to setting up the free tools you’ll need in Google’s Marketing Platform.

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Measuring Your Marketing All the Way Through to Revenue

By Lance Beaudry

Can you visualize the return on investment of your digital marketing efforts in one view? Read on to see how we do it.

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How to Create Tailored Offers that Convert Visitors to Sales

By Lance Beaudry
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In this video, you’ll learn how to convert blog post visitors into sales by building an offer relevant to the page’s content.

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The Best Marketing Agencies in Grand Rapids

By Lance Beaudry

A list of the best marketing agencies in Grand Rapids, MI broken up by categories like branding, SEO, digital, and more.

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How to Choose an SEO Consultant

By Brady Madden

Choosing an SEO consultant is not easy. Here we walk you through how to vet out the right SEO consultant for your business & industry.

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Digital Marketing: Is SEO Still Worth Your Attention? [Infographic]

By Lance Beaudry

Is SEO worth it? Take a look at these 7 trends in digital marketing, backed by data, to find out.

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What is a Facebook Lookalike Audience?

By Lance Beaudry

Facebook’s Lookalike Audience allows you to create a custom audience of people on Facebook’s Ad Network that Facebook identifies as having common qualities of people that “look like” another source audience.

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What is a Customer Email Worth?

By Lance Beaudry

Did you know that email marketing returns, on average, $44 for every $1 spent? Yeah. That’s an amazing return. It’s because email is so cheap to send and it’s still the most effective form of digital marketing today. The problem is, it can be tricky to identify your customer and acquire their email address to begin nurturing them…

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