It’s 2021. Do I Need a New Website?

By Jennie Austin
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Are websites still necessary in this day and age? In this post, we take a look at how important it is to maintain a well-designed and relevant website.

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Blogging SEO Content for your Digital Marketing Funnel

How SEO Content Ties into Your Digital Marketing Funnel

By Jennie Austin

Not all content that you create using SEO tactics will effectively target your entire target audience. Learn which types of content work best in each stage of the customer journey.

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Show Me The Money!

By Lance Beaudry

What’s the secret to making money with SEO? In this post we share our not-so-secret secret: a consistent feedback loop inspired by a Brian McKnight song.

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UTM Codes 101: Tracking Digital Campaign Success

By Jennie Austin

Learn how to track campaign success in Google Analytics using UTM codes. These generated URLs allow you to pinpoint referral traffic from the rest of the web!

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AirBnB SEO – A HUGE Lesson in Compound Marketing

By Lance Beaudry

Today we’re looking at AirBnB and a huge lesson in compound marketing, which is very similar to compound interest.

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Footer Links for the Win!

By Lance Beaudry

Make sure to avoid orphan pages by adding links to your pages to the footer of your website! Here’s why this is such an important move.

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The Ultimate Guide to Setting Up and Using Free Google Tools for SEO

By Jennie Austin

Whether you’re working with an SEO professional or doing it yourself, here is the ultimate guide to setting up the free tools you’ll need in Google’s Marketing Platform.

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Measuring Your Marketing All the Way Through to Revenue

By Lance Beaudry

Can you visualize the return on investment of your digital marketing efforts in one view? Read on to see how we do it.

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How to Create Tailored Offers that Convert Visitors to Sales

By Lance Beaudry
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In this video, you’ll learn how to convert blog post visitors into sales by building an offer relevant to the page’s content.

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marketing agencies grand rapids

The Best Marketing Agencies in Grand Rapids

By Lance Beaudry

A list of the best marketing agencies in Grand Rapids, MI broken up by categories like branding, SEO, digital, and more.

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