SEO or search engine optimization used to be the most crucial aspect of digital marketing. Through this technique, small online stores, businesses, and even emerging bloggers were able to stand out against well-known websites on Google’s results pages.
While many believe that SEO is no longer as influential as it used to be, marketers should understand that it will still play a crucial role in their marketing strategies moving forward.
One of the reasons why many consider SEO as irrelevant is that the algorithm that dictates the rankings continues to change. Its dynamic property stands strong to this day, but that doesn’t mean marketers should give up on understanding its complexity.
Moving forward, it’s important to understand that SEO, in general, will be greatly affected by voice search and mobile devices.
First off, let’s talk about voice search.
The abundance of digital assistants like Google Assistant and Siri has made voice search more important than ever. This affects SEO because people have a different way of saying and typing things while conducting an online search.
When it comes to voice search and SEO, marketers need to understand that people use complete sentences, unlike text-based search. For example, instead of using something like “best Chinese restaurants near me,” they would use, “What are the best Chinese restaurants near my location?”
That said, people ask real-time questions when using voice search. In the past years, keyphrases like “latest US news” dominate SEO. Now, it’s more likely for people to search for “What’s the latest US news?” What’s worth noting is that voice search is gaining more fans because the quality of virtual assistants improves every day.
With regards to mobile devices, marketers will need to make way for convenient search queries. Similarly to voice search, people are more likely to run a search on mobile devices using at least five words or so. This is because mobile users prefer convenience and efficiency when they are not using voice search.
Why is SEO Still Important for Digital Marketing?
As with traditional marketing, the main purpose of digital marketing is to reach out to the right audience and gain their trust. For small brands or even companies who are venturing into a field with heavy competition, one of the simplest ways to become noticed by the audience is by reaching the front page of SERP.
The value of SERP is still immeasurable. People are still very unlikely to reach out to websites or companies that appear on the second page of Google. With poor SEO, they can expect less effective marketing strategies and campaigns as they will have a fairly small audience to reach out to.
SEO and digital marketing will continue to coexist as long as search engines dominate the internet. It’s a big mistake to avoid setting up an SEO campaign.
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