Healthcare SEO Services

When you choose Avalanche as your healthcare SEO company, we’ll start developing a strategic plan by diving into the data of your website and your digital footprint—along with your competitors’ online presence. Our staff will conduct SEO audits of your current website assets to see what’s performing well and where we can help you improve.

As we’re conducting this research, our team will build an extensive list of keywords that your patients are using when they’re looking for your health services and develop an SEO strategy plan. This plan will serve as your roadmap for setting up the most effective ways to generate patient leads and bring more money to your business. The strategy will include a sitemap and content plan as the groundwork for what we hope to achieve with your website.

We’ll also propose topics you should tackle first to get the best results on the fastest timeline for your organization.

Effective medical SEO services will create content for your website that is accurate, informative, and engaging. But above all, it should be for humans, by humans. Our creative staff will find great ways to make content that is relevant to your potential customers and that builds confidence in your medical staff’s experience and expertise.

To create content that will target your audience and patient population, we look at what is ranking for the keywords we’re targeting. Our team analyzes the voice and tone of the content, looks at its use of service line-specific terminology, and gauges what kind of reader it is built for—right down to the type of service they think they need.

We also work with our clients to ensure that our writing captures the brand authority of your company and works within your current digital marketing strategy. Many of our clients take the content we’ve created for their websites and find additional uses, such as email marketing and social media.

A user-friendly website is essential for getting your healthcare organization’s website to rank on the search engine results page (SERP). Our web design team ensures that your online presence reflects the professionalism of your business while optimizing it for search engines.

Whenever we build a new website, we start with a competitor analysis to see how the most effective healthcare websites are structured. Then we’ll create a clean, professional design that speaks to your audience and follows medical SEO marketing best practices.

Even the most optimized healthcare content won’t perform well if there are problems with the website hosting it. Our technical SEO service addresses the parts of your site to maximize its load times, fix issues with broken links, and ensure optimal indexing for search engines.

Everything we’ve listed up to this point is important for healthcare SEO, but local SEO is essential. It encompasses the strategies that help your patients find you when they need them most.

One of the most effective strategies to supplement local SEO for medical practices is creating location pages and service line pages for each of the areas where you have a clinic, hospital, or doctor’s office. This allows you to more easily reach people who are searching for phrases like “podiatrist in Grand Rapids” or “urgent care clinic in Muskegon.”

If your organization already has a marketing strategy in place but you’d like the perspective of an SEO expert, our SEO consultants provide expert advice and strategies. Whether you’re redesigning your site or developing content in-house, our team will offer invaluable insights to enhance your SEO efforts.

SEO best practices in the healthcare industry are always changing to suit patients’ needs. That’s why it’s critical to track and analyze your site’s performance. Performance tracking allows us to make informed decisions about your SEO strategy and keep your finger on the pulse.