A Few Companies That Trust Our Team and Process
Our SEO Services
Strategy Plan
Instead of coming in hot with recommendations for a website we barely know, our team will spend weeks digging into your website, researching your competitors, and determining the most effective strategy. Once we’re finished, we’ll have a Strategy Plan that is unique to your website and is designed to increase organic visibility and leads.
Technical SEO
Having the best content in the world won’t be enough if there are problems with your website that are holding it back. With technical SEO, we’ll fix issues with page speed, sitemap crawling, and site security to make sure they don’t cost you a first-page ranking. We’ll also build a strong link building strategy and take care of other tasks that are prioritized by search algorithms.
Local SEO Services
Local SEO is invaluable for businesses dealing with customers in specific locations. Whether you’re targeting clients in your own neck of the woods or need to show up in other cities or states, local SEO ensures that people searching for help “near me” find your business.
National SEO Services
Get on the map with the cross-country approach of national SEO. We can help you expand your client base and beat out national brands for top rankings. A strong national SEO strategy requires a combination of SEO services that Avalanche is well-equipped to provide.
SEO Performance Analysis & Tracking
You can’t change what you don’t measure, and our team isn’t satisfied unless we can prove that our approach is working. We track and report on the metrics that actually matter to your business, such as traffic, clickthrough rates, and conversions. Regular SEO analysis and tracking enables us to improve our strategy if we think we can do better for your business.
Wordpress SEO Services
Web design is about more than a flashy layout; it’s about creating a satisfying user experience. SEO-driven web design ensures that when a searcher lands on your site, they find what they’re looking for and are provided with the information they need to make a decision.
SEO Consulting
If you’re redesigning your website or developing content internally, our team can provide an expert SEO perspective. We’ll provide guidance and assistance while your team executes your vision.
Link Building Services
SEO is a long game, and it typically takes 3–6 months to start seeing results. But there are strategies we can use to help speed up the process. Getting backlinks to your website will show Google that your site is legitimate and valuable, and increase its chances of raising the rankings.
Case Studies
ADAS Depot
ADAS Depot is a B2B company specializing in the distribution of Advanced Driver Assistance Systems (ADAS) calibration and alignment equipment to automotive shops and dealerships. We developed an SEO strategy and optimized their website to increase organic traffic, improve user experience, and position ADAS Depot as a trusted industry leader in ADAS equipment and education.
HR Collaborative
HR Collaborative needed an actionable content strategy to improve keyword rankings and better align their content with what users were searching for. We implemented a backlink campaign to enhance their domain authority and created a content plan focused on HR consulting services.
Priority Health
Priority Health is a nonprofit health benefits company focused on improving the health and lives of one million members across Michigan. Our team provided Priority Health with tailored keyword research, strategic content creation, and competitive analysis, resulting in significant visibility gains, thousands of daily visitors, and rankings for 60,000+ keywords.
Sparkle & Shine Cleaning Services
Sparkle & Shine Cleaning Services of West Michigan, LLC is a residential cleaning service in Grand Rapids, MI, offering regular and seasonal services. A new site was built with more service pages and content to help them improve their local visibility.
PreEmptive
PreEmptive provides application protection tools for Desktop, Mobile, Cloud, and IoT systems. Their main goal was to attract more leads, but needed help growing their brand awareness post-acquisition.
Our SEO Process
The Strategy Plan
Our work begins with a Strategy Plan where our team will do a deep-dive into your online presence. We’ll get to know your business, clients, competition, and industry. Then we’ll create a plan with the keywords, content, and strategies that we’ll target.
SEO Discovery
Every strategy plan starts with an SEO discovery. We’ll have your team answer a few questions in a form or over the phone so we can better understand your business services, goals, audience, and more.
SEO Audit
During the SEO audit, we’ll take a look at your existing website and determine what’s working and what’s not. We’ll make simple fixes when possible and create a record of larger issues so you know exactly what needs to change on your website, even if you choose to work with someone else.
Competitive Analysis
Chances are there are other businesses trying to reach the same audience as you online. We’ll research how your direct or local competitors are performing while also discovering who your real competition is on SERPs (they may or may not be the same companies). Then, we’ll see what your competitors are doing well—and how you could be doing it even better.
Keyword Research & Content Plan
We’ll put together a list of hundreds, often thousands of keywords that your target audience is searching for on a regular basis. Then we’ll work with you to prioritize those keywords and develop a content plan that targets those phrases and questions.
SEO Management & Monthly Content
Once the Strategy Plan is finished, we can start executing the plan. Using what we’ve learned, our team will prescribe the deliverables we need to complete each month to get you results.
SEO Content Pieces
After the strategy plan, we’ll start putting what we learned into practice. The best way to do so is to create evidence-based, empathy-built content on a regular basis. This may mean optimizing existing pages, creating new content, or both.
Monthly Reporting
As soon as we start working, we start tracking our progress. We’ll set up tracking through Google Analytics, Google Tag Manager, and other resources so we can keep tabs on your website’s progress and make changes to our strategy if necessary. Expect to get a phone call or video report from our team on a monthly basis, giving you the chance to give feedback and make requests.
90-Day Strategies
Other companies create a years-long list of content and never waiver from their plan. At Avalanche, we know the best SEO strategy can change from moment to moment. That’s why we create 90-day plans for content, allowing us to change our approach at multiple points through the year. Each plan must receive approval from you, our client, before being put into action.
Testimonials
“Lance gets it. A strategic marketer who makes it happen. That’s a rare combination in digital marketing today.”
“Whatever you are doing with Google, keep it up. We had eight calls today just for one of the services you are focusing on.”
Start Generating Leads
Ready to work with an SEO services company that prioritizes collaboration and getting great results for your business? Reach out to the team at Avalanche to learn more about how our custom SEO services can lead to consistent growth in leads and revenue.
SEO Service Packages
We don’t believe in a one-size-fits-all approach at Avalanche. It allows our team to change up our approach to fit whatever your business needs that month. Do you have a new product initiative that you need several new pages for? We can prioritize content. Have recent website changes led to a high number of broken links on your site? We can shift to technical SEO to get those fixed.
You let us know how fast you want to go and your budget for website SEO services, and create a custom package that is built on your business goals and our research.
Related Services
Conversion Rate Optimization
A great SEO marketing service can bring people to your website, and a conversion rate optimization campaign will seal the deal by turning them into qualified leads. We’ll look for any high-traffic, low-conversion pages and implement a CRO feature to boost conversions.
Ecommerce SEO Services
Ecommerce isn’t just convenient for your customers, it’s also crucial for getting your site to climb the rankings of Google. We have experience building and operating ecommerce pages for a number of platforms that we can implement for your business.
Targeted Content Writing
Our experienced writers will use the SEO research created in the Strategy Plan to create engaging, fully-researched content pieces. These content pieces will provide value to the reader, boost your brand authority, and increase conversions on your site.
SEO-Driven Web Design
Our experienced web designers will create a site that doesn’t just look great—it’s built from the ground up to maximize SEO.
HubSpot Services
As a HubSpot Solutions partner, we help our clients migrate onto the platform and get the most out of the service.
Not Sure What You Need?
No problem! Reach out to our team for a low-pressure conversation and find out if Avalanche is the right fit for your needs.
Build an Expert SEO Strategy
Not sure if your website can benefit from our SEO marketing services? Reach out to the Avalanche team, and we’ll be happy to take a look at your site and see if there are opportunities to boost your ranking and revenue.
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