Other, Professional Development
How We Helped HR Collaborative Rank for 70% More Keywords
HR Collaborative needed an actionable content strategy to improve keyword rankings and better align their content with what users were searching for. We implemented a backlink campaign to enhance their domain authority and created a content plan focused on HR consulting services.
2,277
Total New Users in the Past 30 Days.
Monthly Organic Search Traffic
2,277 total new users in the past 30 days.
Key Events (Conversions)
49,985 total impressions in 2024.
98
Organic Users
Total Conversions the Past 90 Days.
About the Client
An HR firm with a network of HR professionals that helps businesses better invest in their people by augmenting or developing their HR function for a fraction of the time and money it costs to do it on their own.
The Solution
When HR Collaborative came to us at the beginning of 2024 they were ranking for 226 keywords with just 16 in the top 10 positions of SERPs. Now they rank for 386 keywords with 30 in the top 10. To help them build authority in this competitive landscape, we’ve implemented a backlink campaign that has helped them increase their domain authority, drive traffic from other sites, and boost their rankings in search results. We helped create a content plan full of informational topics that provide valuable insights, guidance, and knowledge about various HR consulting services, practices, and processes. Their average position has increased from 50.6 to 35.