Build a Successful SEO Content Strategy with Avalanche
Make it easier for your best customers to find you with an SEO content strategy designed to attract them organically and bring your website to the top of search results.
What Is an SEO Content Strategy?
An SEO content strategy is the process of planning and developing content for websites that will allow them to become more visible on search engines like Google.
A robust SEO content strategy includes insightful content on your website pages, an active and relevant blog, and a link-building plan that builds your website’s reputation with search engines. It also includes content that can ultimately attract more visitors to your site long-term.
Benefits of Building an SEO Content Plan
Building overarching SEO content plans allows your content development team to stay focused on goals that will help your business grow. Some of the other benefits include:
- Prevents pet projects from sidetracking from your strategic goals
- Allows you to focus on what will bring customers to your site organically
- Enables you to target the most valuable keywords for your business
Is an SEO Content Strategy Right for You?
Honestly, let us help you find out with a free SEO content strategy audit. We’ll see if there is a case to be made for your business. If we can’t effectively tell a story about how SEO-evidenced content can turn to revenue for your business, we won’t suggest working on an SEO content strategy.
Google searches are an integral part of daily life for many of us—including your customers. Chances are, you’ve used search engines to find answers that go in-depth on the topic at hand so you can learn more about it. Optimized content is at the heart of your company’s SEO marketing plan, and your ability to provide those answers.
If you have a larger set of SEO plans you’re using, including content development as part of it can be a major staple depending on your goals.
Still not sure if you need an SEO content strategy? Ask yourself these questions:
- Does my customer go to Google to find solutions to their problems?
- Has your website generated a good, organic lead from search engines before?
- Are the results you can achieve worth the investment?
If you find yourself answering “yes” to any of these questions, you likely need an SEO content strategy. However, if you’re not going to invest your own time to do SEO yourself, don’t go for the least expensive option—this will allow you to either generate more leads in general, or more high-quality leads that are more likely to close to cover that investment.
SEO Campaign vs. SEO Content Strategy
While SEO campaigns are mostly self-contained, our SEO content marketing strategy for your business is larger in scale. We recommend specific SEO campaigns to target and find the right keywords for your website so it can rank on search engines. However, we also recommend having a robust content strategy to drive searchers to your website—and keep them there.
In short, an SEO campaign can be part of a larger SEO content strategy, but an SEO content strategy should not be confined to just one campaign. SEO campaigns and content strategies rely on each other to work effectively.
Get SEO Content Strategy Services
Our Process
The process hinges on the goal of turning search engine real estate into revenue.
The SEO content strategy is an integral part of the overall SEO strategy we recommend for our clients. However, before we start developing recommendations, we like to go back to basics.
When we take on a new client, we start with a comprehensive technical audit to make sure we fully understand how your website works and how Avalanche can help you reach your goals. We also conduct keyword research that’s relevant to your business and plan out a sitemap before we begin the SEO content development process.
Avalanche’s SEO and content teams establish a 90-day strategy that encompasses everything your website will need to succeed during the following quarter. These strategies take an empathetic approach to generating leads, while also using search engine data to support our recommendations.
Cost of an SEO Content Strategy
The total cost of your SEO content strategy depends on the scope of the project, among other things. In general, you can expect to pay more for a content strategy that prioritizes aggressive growth with six new pages and blog posts per month than you would for one content piece per month to maintain your website’s standings in search.
We also fold our SEO content strategy services into the greater SEO strategy that we build for your company. These come in several different package options you can choose from when you start to work with us.
Start Getting Better Leads for Your Business
Ready to attract the leads that matter most? Set up a call with our team and see how we can help your business grow and attract new leads organically.
Reviews
“After searching for months for competent help with my SEO, I found Avalanche.
The depth of keyword research they did for my project, along with providing a clear sitemap, content plan, based on these keywords – was above and beyond anything I could have imagined.
They delivered on time, with the highest level of professionalism.
It’s not easy to find this high-level help in the SEO world and I highly recommend their services for anyone looking to increase their ROI by being found more easily on Google.”
“I was impressed by their willingness to understand our industry. They truly do their homework to best represent us. We’ve had an impressive ROI. Since working with Avalanche Creative, we’ve identified a group of homeowners who found us through our redesigned website. This opportunity may turn into $1.5–$2 million worth of business. “
“We are still early in our engagement. All of the work and interactions we’ve had so far have been excellent and we can see steady progress being made! We are regularly adding new SEO-rich content to the site that will bring more organic traffic, and the team has been able to create everything in a way that blends seamlessly with our brand.”
“We have been working with Avalanche Creative for several years now and could not be more pleased. They have taken the time to get to know our business and understand the needs of our customers. From the initial design of the website to our ongoing SEO campaign, Avalanche has always excelled. We look forward to partnering with Avalanche in the years to come as we take our business to the next level!”
“We are so happy with our new website by Avalanche. From beginning to end, our experience with their staff and design team was wonderful. We felt that they executed our vision all while filling the design gaps that we couldn’t muster up. Our website is so full and yet so clean. The functionality is easy to navigate and the story of our brand flows so beautifully from page to page. We would highly recommend Avalanche for website design.”
“They are very knowledgeable about the work they do, and they want us to succeed as much as we do. The best thing we have done is invest with you guys!”
“I was very impressed by Avalanche’s communication, responsiveness, and problem-solving abilities when it came to web development solutions.”
“Lance and the team at Avalanche Creative have done a great job designing, launching, and optimizing our new website. The Avalanche team has proven to be skilled in design, layout, functionality, mobile optimization, and especially SEO.
Our new website update was more intensive than we expected. We really appreciated their professional guidance, transparency, and quick troubleshooting throughout the whole project. Our launch ended up occurring during the COVID-19 stay-at-home order. Even with all the uncertainty and strangeness, Avalanche made sure the launch was successful!
We highly recommend working with Avalanche Creative. We’re looking forward to making our website and online presence even better – and we’re confident they’ll be able to help us get there.”
“We reviewed several different companies before selecting Avalanche for our website revamp project. Avalanche took great care in making sure this new site represented our relationship-based agency in the marketplace. They kept us on track for launching by the deadline, and they were very responsive to our requested changes. I would highly recommend them to anyone looking to effectively and professionally represent their brand online.”
“Whatever you are doing with Google, keep it up. We had eight calls today just for one of the services you are focusing on.”
Case Studies
Butterball Farms, Inc
Butterball Farms produces artisanal-quality flavored butter. They also produce sauces, marinades, glazes, gravies, fillings, toppings, aiolis, and cream cheese. We have provided them SEO-driven content to increase their visibility.
Cancer and Hematology Centers
The Cancer and Hematology Centers is the largest physician-owned oncology and hematology practice in Michigan. They offer personalized, advanced care for patients and families.
Oktober Can Seamers
Oktober Can Seamers offers drink canning equipment for homebrewers, local breweries, and large restaurants. Our team has provided SEO work and content writing services to help them gain visibility within different industries.
Preferred Homes
Preferred Homes is the perfect example of planning the work and working the plan. By executing on our SEO strategy, Preferred Homes rapidly increased their search visibility, surpassing one of their key manufacturers in organic leads. This led to an amenable acquisition, which was announced in the summer of 2024.
RedWater Events
RedWater Events owns 9 golf clubs that offer unique and memorable spaces for consumers to host weddings and other special events. They needed a new website that wasn’t missing information and allowed them to easily add and manage content.
TrapBag
TrapBag® is a low cost, rapid deploy, engineered flood and erosion control barrier bag system designed to protect life and property from natural disasters. We provide SEO, Content, Web, and HubSpot services to them.
Frequently Asked Questions (FAQs)
The reason some of the highest-performing companies use quarterly SEO planning is that it allows you to use an in-depth analysis of your strategy, what worked in the previous quarter, and what can be improved. A quarterly SEO content plan allows you to better understand trends, progress on ranking for certain keywords, and how they may be affecting your marketing and sales pipelines overall.
While it’s still quite helpful to look at metrics month over month, it’s ideal to base your SEO content plan on longer-term results in quarterly, six-month, and annual increments. This allows you to take a more proactive approach, instead of reacting to every monthly increase or decrease in metrics.
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