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What Is Technical SEO?
Nobody likes to visit a website that is slow, cluttered, and full of errors. It leads people to back out of the website and return to the search results for another option. Technical SEO is the process of making sure that your website is running its best so that doesn’t happen.
It includes checking and improving items such as page speed, sitemap crawling, user experience issues, broken links, duplicate content issues, and much more. Not only does this work make for a better customer experience, it makes Google much more likely to rank your website highly on the SERP.
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Ready to get started improving the overall health of your website for the benefit of your SERP rankings and your users? Reach out to our team, and we’ll set up a meeting to see if we’re the right fit.
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Frequently Asked Questions
Is Technical SEO the Same as Back-End SEO?
That may depend on who you ask! You may hear the two terms used interchangeably, and there is certainly some crossover, but some people consider them separate fields. Technical SEO cover issues such as site architecture, URL structure, and duplicate pages. Back-end SEO focuses on unseen aspects, such as optimizing meta tags and using effective alt-text descriptions. At Avalanche Creative, however, they’re all covered by our technical SEO services.