Help Clients & Customers Find You with Technical SEO
A healthy website is essential to boosting your place in Google’s search results page (SERP). Avalanche Creative helps clients improve the backend of their website to provide a fast and responsive experience for the reader.
A Few Clients That Trust Avalanche
Corewell Health
Priority Health
RedWater Collection
Calvin Seminary
VESTA Modular
DK Security
Travis CI
Superior Groundcover
Butterball Farms
Fleis & Vandenbrink
UFP Industries
DISHER
What Is Technical SEO?
Nobody likes to visit a website that is slow, cluttered, and full of errors. It leads people to back out of the website and return to the search results for another option. Technical SEO is the process of making sure that your website is running its best so that doesn’t happen.
It includes checking and improving items such as page speed, sitemap crawling, user experience issues, broken links, duplicate content issues, and much more. Not only does this work make for a better customer experience, it makes Google much more likely to rank your website highly on the SERP.
Benefits of Technical SEO Services
More Traffic
A well-optimized website is more likely to bring in boost organic traffic and leave your visitors with a positive view of your brand that will bring them back for more.
Enhanced Accessibility
An effective SEO audit can help spot accessibility issues on your website that can prevent users from having a positive experience. Technical SEO also improves the site’s performance across both desktop and mobile devices to ensure everyone can easily access your content.
Improved Conversion Rates
By improving your site architecture and the flow that takes visitors from one page to the next, it’s much easier to bring people to the final step of making a sale or reaching out to your staff.
Optimized Load Times
Pages that are slow to load will struggle to rank on the SERP. Impatient readers will simply go back and select another page, leading to a higher bounce rate.
Less Repetitive Content
A technical SEO audit can often spot duplicate pages and outdated content that is clogging up your website.
Our Process
Technical SEO services are just one part of our overall strategy. Our ultimate goal is to boost your website’s organic traffic and sales, but we’ll come at those goals from multiple different angles to achieve the best results.
Avalanche Creative also creates content templates and writes content for our clients websites. We often update product, service, and other page types, as well as create new pages where content gaps are shown. We also write blog posts targeting specific keywords to help bring in new clients.
Of course, all of this is based on extensive research on each client’s company, website, industry, and competition. We research keywords, look for content gaps, and opportunities for growth. Once we’ve started ongoing SEO work with a client, we have regular check-ins to go over reports and make sure that they can read the data and see the progress that is being made.
If you have a team that is able to implement many of these services internally, you can choose to work with Avalanche’s technical SEO consultant to ensure that your work is as efficient and productive as possible.
Cost of Technical SEO Services
At Avalanche Creative, your technical SEO services are folded into our overall strategy. We offer multiple different packages to our clients, and the amount of time we spend on technical SEO work each month depends on our clients’ needs. If your site already follows many technical SEO best practices, our team can spend more time working on other services, such as CRO campaigns, GMB posts, and content writing.
Every website can benefit from strong technical SEO services. Some clients may need more work done than others, but all clients will need basic efforts as they continue adding new content and updating their site. It is a constant effort to ensure that your website remains readable and accessible to both search engines and human visitors alike.
Technical SEO services are implemented after an SEO specialist finds, diagnoses, and proposes a resolution to issues that affect the overall search performance of a site.
Web support, on the other hand, covers technical fixes and alterations to the current functionality and visual presentation of the website. That includes the installation, testing, and updating of plugins and resolving any issues with hosting the site such as server outages and other top-level issues that could cause a website to crash.
We have experience with a wide range of industries, and we’re always excited to take on new clients. If you don’t see your industry listed, that doesn’t mean we can’t help or don’t have experience. Reach out to our team, and we’ll be happy to see if Avalanche is a good fit for your business.
Start Getting Better Leads for Your Business
Ready to get started improving the overall health of your website for the benefit of your SERP rankings and your users? Reach out to our team, and we’ll set up a meeting to see if we’re the right fit.
Reviews
“Whatever you are doing with Google, keep it up. We had eight calls today just for one of the services you are focusing on.”
“Lance and the team at Avalanche Creative have done a great job designing, launching, and optimizing our new website. The Avalanche team has proven to be skilled in design, layout, functionality, mobile optimization, and especially SEO.
Our new website update was more intensive than we expected. We really appreciated their professional guidance, transparency, and quick troubleshooting throughout the whole project. Our launch ended up occurring during the COVID-19 stay-at-home order. Even with all the uncertainty and strangeness, Avalanche made sure the launch was successful!
We highly recommend working with Avalanche Creative. We’re looking forward to making our website and online presence even better – and we’re confident they’ll be able to help us get there.”
“We reviewed several different companies before selecting Avalanche for our website revamp project. Avalanche took great care in making sure this new site represented our relationship-based agency in the marketplace. They kept us on track for launching by the deadline, and they were very responsive to our requested changes. I would highly recommend them to anyone looking to effectively and professionally represent their brand online.”
“I was very impressed by Avalanche’s communication, responsiveness, and problem-solving abilities when it came to web development solutions.”
Frequently Asked Questions (FAQs)
That may depend on who you ask! You may hear the two terms used interchangeably, and there is certainly some crossover, but some people consider them separate fields. Technical SEO cover issues such as site architecture, URL structure, and duplicate pages. Back-end SEO focuses on unseen aspects, such as optimizing meta tags and using effective alt-text descriptions. At Avalanche Creative, however, they’re all covered by our technical SEO services.
Related Posts
Is SEO Right for My Business?
SEO can turn your website into your top salesperson. If you want to generate leads from your website, SEO is the right investment.
10 Benefits of Hiring an SEO Consultant for Your Business
Start the process of getting organic, qualified traffic and improving your Google ranking with the help of our expert SEO consulting service.
A Simple 3-Step Guide to SEO-Friendly Content
Learn a quick, three-step process for writing SEO-friendly content. Hint: it's about the human. (This article comes from the Avalanche weekly email.)
DIY SEO vs. Hiring an SEO Agency: The Definitive Guide
Should you hire an SEO company or try to do SEO yourself for your company’s website? Let’s take a look at the pros and cons of each approach.