SEO for Therapists

An Innovative SEO Company for Counselors

Working with a mental health marketing agency helps your practice attract more leads and grow your brand in holistic, data-driven ways.

SEO Services for Counselors

Avalanche Creative has experience and familiarity with how to market counseling centers and other mental health services. As a marketing agency with experience in both physical and mental healthcare, we’re experts in providing high-quality, customized SEO strategies and content for mental health professionals. Our team loves helping mental health practices find real, tangible results that serve as a long-term solution for attracting customers.


SEO Strategy Plan

As a counselor and therapist SEO company, our SEO strategy plans are the cornerstone of our plan to help your practice succeed. We start by digging into the data of your website, researching your competitors, and learning more about your target audience. We’ll then use the information we find to develop a robust marketing strategy.

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Content Writing

At Avalanche Creative, we specialize in making content for people, not search engines. Where most agencies will add web pages and blog posts to your website just for the sake of it having written words for Google to read, our content is designed to reflect what your clients are searching for. This allows you to build consumer trust through well-researched content and attract your ideal clients to your practice.

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Web Design & Development

Along with our SEO strategies for therapy practices, our web design team makes attractive, easy-to-use websites that put search engine optimization at the forefront. We design these sites to have an excellent user experience and drive your visitors to convert into leads or clients.

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Technical SEO

As part of our technical SEO services for therapists, our experts will analyze your website’s backend to ensure search engines can properly index all its pages. We’ll also look for broken links and make sure your pages are loading quickly, all to improve your website’s ability to rank higher.

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Local SEO

In most cases, people looking for mental health services will choose providers and counseling centers close to them. That’s where local SEO becomes essential. We’ll research which keywords your clients in your service areas are using to look for mental health services and create content to address their needs. We’ll also help you develop and maintain your Google My Business profile so potential clients can find you more easily.

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SEO Consulting

Our consulting services are beneficial for practices that have the bandwidth to develop their own content. The level of experience our digital marketing agency has will provide your team with guidance, assistance, and recommendations to help your marketing efforts pay off.

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Performance Tracking & Analysis

Tracking and analyzing your content with data-driven analysis is the best way to know if your marketing efforts are working. We’ll track the metrics that matter most to helping your practice grow, which demonstrates return on your investment and shows where we may need to adjust our strategy.

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Download Our SEO for Therapists Guide

Intrigued by SEO and how it can help you get more patients? Check out our free guide to SEO for therapists. You’ll learn unique strategies that mental health professionals like you have implemented to build trust and authority with their target audience.

SEO for Therapists

Our Process

Keyword Research

Throughout our partnership, we’ll identify keywords that are relevant to your practice’s business goals. We may target keywords relating to your services, questions your clients ask frequently, and terms that are specific to your service area and specialties.

Competitive Analysis

As part of our competitive analysis, we’ll review which keywords competing mental health practices are ranking for and how they’re doing it. This data lets us determine which parts of their strategy may work for your business—and where there may be opportunities to take advantage of things they haven’t thought to do yet.

Sitemap Planning

We use your sitemap to help everyone involved in your digital marketing efforts understand the SEO strategy we’re using and how it fits into your current website. We develop your sitemap based on the keyword data that reflects your business goals.

Content Planning

The content strategy we develop for your website is based on our conversations with your providers and team about your business goals, along with keyword data. From there, we create topics that are relevant to your client’s needs. Expect to receive new topics every 90 days for your approval.

SEO Audits

We perform regular audits of your website to ensure that our strategy is working effectively. After all, what works for the first several months might be different from what you need after our first year of creating content for you. The data we find during these audits shows us how to respond to changes in your industry, competitors, and patients’ needs.

Ongoing SEO Strategy

If an SEO agency is offering you a one-size-fits-all package, that should be a red flag. Your strategy should change and grow with your business. Our mental health digital marketing strategies are custom-built for each client to reflect that. We’ll find the right balance of our services to help you get results for your budget.

Work with an Experienced Mental Health Marketing Agency

Ready to have peace of mind around your practice’s long-term marketing strategy? Connect with the team at Avalanche Creative to see what we can do for your business.


The Power of SEO Services for Therapists

More Qualified Leads

Our primary goal when we’re working with clients is to generate higher-quality leads who are more likely to convert. Some SEO companies focus their efforts on increasing traffic, but that shouldn’t be the whole picture—after all, your therapists can’t feed their families with website traffic. Instead, we focus on driving the right traffic to your website so the leads you get will be more likely to buy your services.

Improved ROI

Other types of marketing strategies like pay-per-click advertising are more of a quick, temporary fix that gets your brand in front of people searching for topics relating to mental health. By contrast, SEO allows you to continue generating leads for potentially years to come as an organic way to show expertise and improve your brand’s reach.

Better Informed Patients

Your patients are looking for answers about their conditions long before they ever schedule their first appointment. By providing information about their conditions and your services, you allow them to become more informed—and more likely to put their trust in your providers.

Mental Health SEO Packages

Let our experienced team do the work for you. We’ll take care of researching, planning, writing, and publishing for your SEO strategy. We’ll keep you informed with reports on your website’s performance and ask for your feedback regularly, so you always know what’s going on. 

This service starts at a minimum of $2,500/month. However, the cost will vary depending on the type of work we need to do and how fast you would like us to complete it. This package typically includes:

  • Strategy planning
  • Monthly ongoing SEO
  • 1–4 content pieces (or more) published per month

We’ll lay the groundwork for your marketing team and assist as needed, but the majority of the execution will be up to you. This option is great for companies with their digital marketing department that can take on SEO responsibilities.

Our plan for building a strategy is a $5,000 one-time payment that covers extensive research and essential insights about your online presence. The cost of ongoing SEO content templates, reporting, and consulting can vary. However, it is a budget-friendly alternative to our full-service SEO package. This package usually includes:

  • Strategy plan
  • Monthly SEO consulting & reporting
  • 1–4 SEO content templates provided per month, with your team writing the content itself

Do you need some guidance on setting yourself up for success? Feel free to pick our brains with some SEO consulting work. This is a great option for mental health practices that already have a plan in place but want an SEO perspective.

Our SEO consulting fee is a flat rate of $150 an hour. Please keep in mind that we take on only a few consulting-only clients so we can focus our energy on providing value for our clients who need more intensive expertise.

Through our custom packages, you can get the services you need to help your website attract leads. The cost of custom packages can vary from small custom amendments to aggressive full-service packages. Our custom services include:

  • Web design
  • SEO website migration
  • CRO campaigns
  • HubSpot management
  • Web hosting

Looking for an Innovative SEO Company for Counselors and Therapists?

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You put a lot of effort into helping your clients grow. Let us help your business grow so you can focus on what matters most. Reach out to the team at Avalanche Creative to talk about how we can help your digital marketing strategy.

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Frequently Asked Questions (FAQs)

The right mental health digital marketing agency for you should have experience both inside and outside mental health marketing. They should also be transparent in how they communicate and never overpromise or claim something they can’t back up. Reviews can be a great source of information for what it’s like to work with them.

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