SEO for Therapists

SEO for Therapists and Mental Health Professionals

If you’re a mental health counselor or therapist who wants to reach more potential clients online, take advantage of Avalanche Creative’s mental health SEO services. You’ll increase traffic to your site, reach more people in need of your services, and ultimately get more patients scheduled with your clinic or practice.

Therapist SEO Services


Mental Health SEO

Every great mental health SEO strategy starts with solid keyword research. We’ll start by learning more about your position in your market and what sets your clinic apart from competitors in your area. From there, we’ll collect SEO keywords for therapists that your target audience is using in search engines. We’ll also analyze your website using technical SEO best practices and look for potential issues that search engines may use to lower your rankings.

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Mental Health Content

Once we’ve reviewed the mental health keywords and queries together, we’ll develop some topic ideas for new or updated pages and blog posts for your website. Creating more content designed to answer your target audience’s questions will help you create more entry points to your practice’s website. 

At Avalanche Creative, our content team has written hundreds of articles and pages for mental health websites. We know how to tailor our content to be more clinical or more personal, depending on the preference of your practice. Our mental health content marketing takes an empathy-first approach to ensure that no matter what changes occur in search engine algorithms, our content is always aimed at being helpful and approachable to real, actual people looking for mental health services.

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Therapist Website Design

The user experience of your mental health website is important to keep at the top of mind in your therapy SEO strategy. We offer website design for therapists that prioritize user experience, growth, and—of course—SEO, in order to build a strong foundation for your clinic’s web presence. As your practice grows, you can easily add more services, therapists, and conditions treated to your site so that Google searchers looking for help with specific issues can be directed to the relevant webpage.

Download Our SEO for Therapists Guide

Intrigued by SEO and how it can help you get more patients? Check out our free guide to SEO for therapists. You’ll learn unique strategies that mental health professionals like you have implemented to build trust and authority with their target audience.

SEO for Therapists

Why Should Therapists Invest in SEO?

Get More Qualified Leads

The goal of SEO is to get your mental health website to generate more leads and bookings with your therapists. Not only that, but you want to make sure you’re generating the right types of leads: users in your area who have found your website through local searches.

Reach Your Clients

As conversations about mental health become destigmatized, more people are turning to search engines to answer questions about their mental health behaviors, patterns, and struggles. SEO is different from other forms of digital marketing because it puts your practice in front of people who are actively searching for mental health resources, whether they’re looking for therapy or just answers to some of their questions.

Build Your Brand

By creating helpful and keyword-rich content, you’ll create trust in your mental health clinic within your market. We’ll implement off-page SEO tactics like link building to get your name and content out there even more, like on local therapist directory websites, to boost traffic and authority.

Increase Your ROI

All of these mental health SEO efforts are in vain if they don’t bring in revenue for your practice! At Avalanche, our focus isn’t just on getting your website to rank—it’s on actually getting you the results you want.

Get Started with SEO for Therapists with Avalanche

Looking to make your therapy website the “Psychology Today” of your local market? Chat with us about how we can help you build brand authority and gain new clients using SEO.


Google Business Profile Management

When your practice wants to target a particular service area or city, we will implement more local SEO strategies. One important strategy is to build out and maintain your practice’s Google Business Profile (formerly known as Google My Business). That way, when users in your area search for “therapist near me”, your clinic’s location will appear in the map pack of the search result, which appears at the top of local-intent search engine results pages (SERP).

CRO Campaigns

Once users get to your website, conversion rate optimization (CRO) campaigns can encourage them to become a lead by signing up for a free consultation or a free meditation guide, for example. Our team can help identify high-traffic pages that could benefit from this type of campaign.

HubSpot Management

As a HubSpot Solutions Partner, the Avalanche Creative team can help close the loop on your SEO efforts by connecting traffic sources to revenue. HubSpot’s attribution reporting gives insights on who your website users are, where they came from, and the journey they take on your site and in your pipeline.

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Frequently Asked Questions (FAQs)

Not only is our writing team at Avalanche Creative well-versed on mental health terms and best practices, but we also always go through an approval process with our clients to ensure that the information in our content pieces is clinically accurate and aligned with their vision.

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