A Few Companies That Trust Our Team and Process
How Our SEO Consulting Service Works
Even if we’re only working with you in the capacity of a consultant, we’re here to help you make the most of your SEO strategy. We’ll provide a tailored strategy within these recommendations.
SEO Audit Checklist
Before you can develop a full-fledged SEO strategy, you need to understand what you’re currently working with. We’ll provide you with a list of tests to run and audits to conduct before you start refining your SEO tactics.
Keyword Research Coaching
Knowing where to start with keyword research is a challenge if you’re new to it. Our SEO consulting team can work with you to provide advice on which keywords are most relevant to your target audience and which ones you should prioritize with your content strategy.
Technical SEO Advice
We’ll help you understand the techniques that make your website SEO-friendly from the back end. This might include offering insights on how to make your website load faster, make it easier for search engines to navigate, and improve your site’s overall architecture. We’ll also have regular check-ins to review the work that has been done and the recommendations we have.
Competitive Analysis Tactics
Our team of SEO experts will help you learn about the direct competitors you already have ranking on the search engine results page (SERP). From there, we’ll also provide recommendations for how you can compete with them—or even surpass them—using the right SEO and content strategies.
Link-Building Recommendations
Developing and executing on a link-building strategy is practically a full-time job of its own. However, to make the work easier, we’ll provide recommendations for building meaningful backlinks that boost your brand’s legitimacy. In turn, Google and search engines like it will recognize it as a source of trusted, authoritative information.
Content Strategy
Having a list of targeted keywords won’t take you very far without a content strategy to match. Our SEO consulting team will help you develop a content strategy that’s relevant to your brand and audience and helps them recognize your brand for its subject matter expertise.
Website Migration Consulting
You could lose the work you put into improving your website’s SEO if you don’t take the right steps during a migration. Our SEO consulting services also cover the steps you should take during your website migration to help you maintain the results you’ve gotten so far.
Talk to Our Team
Start Here
Get the broad and local SEO consulting expertise you need. Schedule a meeting with Avalanche to get a free site audit so we can learn about your needs.
Is an SEO Consulting Agency Right for Your Business?
Some businesses don’t need SEO consulting—instead, they may need an entire team, or they may already have the expertise on hand. However, there are plenty of circumstances where working with an SEO consulting company can be helpful, such as:
- When you have a team of website and content experts but want an SEO perspective
- If your team is unfamiliar with SEO and just needs to be trained to look for opportunities
- When you’re migrating your website and want to preserve the SEO value you already have
- If you’re looking for ways to increase traffic to your local business
- If you have campaigns scheduled but want to maximize their efficacy
These are just a few examples—there are many situations where it’s helpful to get the advice of an SEO consultant to enhance your digital marketing efforts.
Industries
Our SEO consulting team provides insights for all these industries and more.
Benefits of Working with an SEO Consulting Service
A Proven, Customized Strategy
SEO is complicated. It’s an ever-changing practice and can take years to master. No worries—we’re experts in all things SEO, so working with us will save you the time it would take to learn another digital discipline. Through years of working with many industries, we understand the types of content, website functions, and campaigns that will work best for your clientele and customers.
Results-Based Analytics
SEO tactics mean nothing if you don’t clearly understand how they are impacting your bottom line. We can point you toward the tools and software you can use to ensure your SEO strategy is on the right track.
Intentional Planning for Traffic
Avalanche’s team of SEO and content experts is passionate about making your business even better. By strengthening your current online presence and making adjustments to your strategy, you can attract customers who may not have been on your radar previously.
Productive Collaboration
When you partner with us, you’ll work directly with an SEO expert who is also an effective communicator. We’ll have regularly scheduled meetings with you because we know regular, quality collaboration brings excellent results.
What Our Customers Say About Us
“Lance gets it. A strategic marketer who makes it happen. That’s a rare combination in digital marketing today.”
“I was very impressed by Avalanche’s communication, responsiveness, and problem-solving abilities when it came to web development solutions.”
“We are so happy with our new website by Avalanche. From beginning to end, our experience with their staff and design team was wonderful. We felt that they executed our vision all while filling the design gaps that we couldn’t muster up. Our website is so full and yet so clean. The functionality is easy to navigate and the story of our brand flows so beautifully from page to page. We would highly recommend Avalanche for website design.”
“Lance and the team at Avalanche Creative have done a great job designing, launching, and optimizing our new website. The Avalanche team has proven to be skilled in design, layout, functionality, mobile optimization, and especially SEO.
Our new website update was more intensive than we expected. We really appreciated their professional guidance, transparency, and quick troubleshooting throughout the whole project. Our launch ended up occurring during the COVID-19 stay-at-home order. Even with all the uncertainty and strangeness, Avalanche made sure the launch was successful!
We highly recommend working with Avalanche Creative. We’re looking forward to making our website and online presence even better – and we’re confident they’ll be able to help us get there.”
SEO Consulting Case Studies
Superior Groundcover
Superior Groundcover needed help increasing leads through their website. We worked to understand their clients and created content that helped position Superior Groundcover as experts in their field. Our work led to a surge in conversions and work for the Superior Groundcover team, which allowed them to expand their fleet of stone-throwing trucks!
Center for Excellence in Preaching
The Center for Excellence in Preaching serves the church by providing preachers with fresh ideas and resources for weekly sermons. CEP is a resource from Calvin Theological Seminary and we worked with them on their web design, development, and SEO strategy.
Jay Hidalgo
Jay Hidalgo uses StratOp tools and techniques to provide business management coaching, executive coaching, and leadership coaching. Jay has worked with Avalanche for 4+ years on SEO and content.
Cancer and Hematology Centers
The Cancer and Hematology Centers is the largest physician-owned oncology and hematology practice in Michigan. They offer personalized, advanced care for patients and families.
Frequently Asked Questions
Why Work with an Expert SEO Consultant Instead of DIY?
While it can be rewarding to build your own SEO strategy, it’s also incredibly challenging—especially if you’re already juggling other digital marketing or website management duties. The digital marketing landscape is extremely competitive, and you’ll be competing with other companies that may have more experience and expertise with SEO.
Without a sound strategy that you can execute consistently, it’s difficult to climb the ranks of Google’s SERP.
Not to mention, since SEO can take months to start showing tangible results, it can be difficult for marketers to know if their efforts are working and how they can improve. Working with an SEO consulting team helps you develop a more effective SEO strategy and feel more confident in the results.
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