Blog

THOUGHTS & FREE RESOURCES

The Avalanche Blog

Insight and Experience

search engine

Google’s New Page Description Length

What does Google's Search Engine meta page description length change mean for your website's search engine visibility? It means opportunity to gain higher rank.
facebook

What is a Facebook Lookalike Audience?

Facebook's Lookalike Audience allows you to create a custom audience of people on Facebook's Ad Network that Facebook identifies as having common qualities of people that "look like" another source audience.
shopify

Why Shopify is the Best Ecommerce Platform

Shopify is the best Ecommerce platform, hands down. Read our list of 8 reasons why Shopify is the best ecommerce platform. We love Shopify website design and development.

Projects & Case Studies

Refresh Design

Refresh Design is a people-focused, full-service interior design studio serving families and professionals in the greater Grand Rapids area. Avalanche did the design and development of their WordPress-powered website and enjoyed every minute of it.
christmas-lite-show

Christmas Lite Show

The Christmas Lite Show is Michigan’s largest Christmas light show. We built their Shopify-powered website and full-stack digital marketing strategy.
GenCast web design

GenCast

GenCast is software that hosts live, continuing education webinars for tax and accounting professionals. Avalanche Creative is in charge of user experience for the platform, making sure everything that is built is intuitive and easy to understand.

Free Resources

online-shopping

Product Marketing Campaign

Grow Your Email List & Get Sales

This infographic will teach you how to run a successful campaign that quickly builds a powerful email list that will generate tons of sales for your product.

analytics

Getting Started: Digital Marketing

Put your website to work

This infographic checklist will help you make sure you have everything you need to get started with a digital marketing strategy that is measurable and effective.

wordpress

10 Best WordPress Plugins

Become a WordPress rockstar

This infographic will give you a list of our favorite WordPress plugins that will help you get the most out of your WordPress site.