Digital Marketing for Construction Companies

Avalanche Creative offers construction companies SEO services that can boost traffic, increase leads, and build trust and confidence in their brand. See what strategies our team uses to help our clients improve their digital marketing strategies and bolster their bottom line.

SEO Services for Construction Companies

At Avalanche, our team has extensive experience developing high-quality SEO for construction companies. We tailor our services to your budget and your goals, and we conduct the necessary research to find the right strategies to bring in new customers. 

We’ve built our methods through years of experience and data analysis to determine what is most successful in today’s SEO landscape. But our team also remains flexible, so we can quickly respond to industry conditions and changes in the search algorithms


Strategy Plan

When you start working with Avalanche Creative, we’ll dive deep into the data of your website and your competitors. Our staff will conduct an SEO content audit of your current website and see where you’re performing well and where you could improve. We’ll also analyze your company’s digital footprint against your competitors.

Our team will build a long list of keywords that your potential customers are using and develop a strategy plan for the most effective ways to generate leads and increase your revenue. It will include a sitemap and a content plan as blueprints for what we hope to achieve with your website. We’ll have ideas for the topics you should tackle first to get the best results on the fastest timeline.

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Content Writing

An effective digital marketing agency for construction companies will create content that is accurate, engaging, and informative. But above all, it should be for humans, by humans. Our creative staff will find great ways to make content that is relevant to your potential customers and that builds confidence in your experience and expertise.

To create content that will target your audience, we look at what is currently ranking for the keywords we’re targeting. Our team analyzes the voice and tone of the content, looks at its use of industry terminology, and gauges what kind of reader it is built for—right down to the position they have at the company. 

We also work closely with our clients to ensure that our writing captures the brand authority of your company and works within your current digital marketing strategy. Many of our clients take the content we’ve created for their websites and find additional uses, such as email marketing and social media.

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Web Design & Development

A visually appealing and user-friendly website is essential for getting your website to rank on the search engine results page (SERP). Our web design team will ensure that your online presence reflects the professionalism of your business while optimizing it for search engines.

Whenever we build a new website, we start with a competitor analysis to see how the most effective construction marketing websites are structured and designed. Then we’ll create a clean, professional design that positively reflects your business and speaks to your audience.

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Technical SEO

Even the best SEO content won’t be able to perform if there are problems with the website. Our technical SEO service addresses the parts of your site to maximize its load times, fix issues with broken links, and ensure optimal indexing for search engines. 

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Local SEO

Local visibility is critical for digital marketing for construction companies. Avalanche’s local SEO service focuses on optimizing your online presence in the specific states, regions, cities, and neighborhoods you serve.

One of the most effective methods of local SEO is creating location and service pages for each area that you serve. This will allow you to target people searching “home construction denver” and “building demolition colorado.”

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SEO Consulting

If you already have an SEO strategy in place, and you’re looking for personalized guidance, our SEO consultants provide expert advice and strategies. Whether you’re redesigning your site or developing content in-house, our team will offer invaluable insights to enhance your SEO efforts.

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Performance Tracking & Analysis

SEO in the construction industry is always growing and changing, that’s why it’s crucial to continuously monitor your site’s performance. Performance tracking will allow us to make informed decisions about your SEO strategy and make the necessary changes to maximize results.

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Check Out Our FREE Construction Guide

At Avalanche Creative, we got our start helping local construction companies improve their online presence. We’re passionate about helping construction companies gain the visibility they need so they can build impressive structures and improve local infrastructure.

Check out our FREE guide that goes over all of the must-know terms and strategies regarding SEO for construction.


Our Process

Keyword Research

One of the first steps to an effective SEO strategy for construction companies is to perform extensive keyword research. We’ll find the best keywords to target and confirm their relevance to your business and audience. Once we build a list, we’ll present it to your team to ensure our choices are relevant to your businesses and services.

Competitive Analysis

We can get a head start on building the right construction marketing SEO strategy by looking at what your competitors are doing to rank effectively. Our team will also identify gaps in their content that will help your company make strong headway.

Sitemap Planning

A readable sitemap is a great tool for quickly understanding your website and how your content is organized. It will allow us to find duplicate pages, orphaned pages, and gaps in your strategy that will enable our team to create an effective plan moving forward.

Content Planning

After in-depth construction SEO research, it will be time to start creating topics for content that will enable you to rank for the keywords we’ve identified. Our team will create a 90-day strategy with proposed topics and a plan for what the finished content will look like. 

Our content team works hard to ensure that your new pages and blog posts meet the searchers’ needs with rich, engaging content that points them towards your services. We’ll also identify existing pages or blog posts that can be updated to improve their ranking on the SERP.

SEO Audits

Regular audits are essential to know how your website is performing, how you stack up against your competitors, and what our team can do to help. We conduct thorough audits to identify areas for improvement and adapt your strategy based on changing trends, competitor strategies, and user behavior.

Ongoing SEO Strategy

A digital marketing agency for construction companies should always be changing up their strategy based on where their website is and how it’s performing. What your team needs in month three is going to be completely different from month 12, and we always strive to find the right balance between content, web, SEO, and technical services for your website’s growth.

Talk to the Construction Company SEO Experts

Does your construction company need an experienced and effective SEO agency? Reach out to the team at Avalanche Creative to learn what we can do for your business.


The Power of SEO for the Construction Industry

More Leads

The main goal of our construction marketing SEO strategy is to create more leads and drive revenue for your business. While increasing traffic to your site is a good result, it won’t mean anything to your business if it’s not generating leads. Avalanche’s methods are built to bring in traffic that is likely to engage with your business.

Long-Term Results

While it may take some time for your construction SEO strategy to show significant results, it will continue to pay off for you in the long term. As opposed to other forms of digital marketing, such as PPC, that stop working as soon as you stop paying for them, SEO will continue working for your company for months or even years.

Greater Brand Appeal

A well-executed SEO strategy enhances your brand’s visibility and reputation. In the construction industry, trust is paramount, and a strong online presence helps build credibility, making your business more appealing to potential clients.

Case Studies

Superior Groundcover

Superior Groundcover

5,000 total leads generated. 4,000 being organic.
767 page 1 ranking keywords

Superior Groundcover is a company in Grand Rapids, MI that offers sand, soil, stone, bark & mulch installation services throughout Michigan and the Midwest. Avalanche has been providing web, SEO, and content services to Superior for 5+ years.

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56,191 new users from July 2022 to July 2023
1,000+ leads generated from July 2022 to July 2023

TrapBag® is a low cost, rapid deploy, engineered flood and erosion control barrier bag system designed to protect life and property from natural disasters. We provide SEO, Content, Web, and HubSpot services to them.

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White Lake Dock & Dredge

White Lake Dock & Dredge

11.411 total organic traffic
Over $5 million in project value generated

White Lake Dock & Dredge is an environmental dredging and marine construction company that provides a wide variety of marine-based services. Avalanche provides them with SEO, content, and website services.

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Our Construction SEO Packages

In this construction marketing SEO package, our team will do the work for you. We’ll conduct the SEO research, site planning, content writing, and web publishing. Our staff will also keep you informed with reports and ask for your feedback regularly. 

This service starts at a minimum of $2,500/month, but the cost will vary depending on what work needs to be done and how fast you would like it to be completed. This package typically includes:

  • Strategy planning
  • Monthly ongoing SEO
  • 1–4+ content pieces published per month

This package is ideal for construction companies that have their own digital marketing team that can take on SEO responsibilities. Our team will lay the groundwork and lend assistance when needed, while you execute the plan.

Building the strategy plan is a $5,000 one-time payment that will cover extensive research and key insights about your online presence. The cost of ongoing SEO work such as creating content templates, reporting, and consulting can vary, but it’s a more budget-friendly option than our full-service SEO package. This package typically includes:

  • Strategy planning
  • Monthly SEO consulting & reporting
  • 1–4 SEO content templates provided per month, with your team writing the actual content

Is your construction company looking for SEO experts who can help guide your efforts? Then reach out to the team at Avalanche Creative about our consulting services. This is a great option for businesses that already have a plan in place but want to inject an SEO perspective.

Our SEO consulting fee is a flat rate of $150 an hour. Please keep in mind that we take on very few consulting-only clients so that we can focus our energy on providing value for our clients who need our expertise in larger ways. 

Every company has different needs, that’s why we offer custom packages with flexible services and pricing. These can vary from small amendments for existing packages to aggressive, full-service packages. Our custom services include:

  • Web design
  • SEO website migration
  • CRO campaigns
  • HubSpot management
  • Web hosting

Start Working with a Digital Marketing Agency for Construction Companies

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At Avalanche Creative, we always look forward to collaborating with new construction companies to create SEO strategies that will benefit their bottom line. Reach out to our team to learn what the construction SEO experts at Avalanche can do for you.

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Frequently Asked Questions (FAQs)

SEO is not an exact science, and results will vary for each construction company, so we never give exact predictions. However, it typically takes a few months before your company will start seeing significant results. The good thing is that once you start ranking well in the SERP, it will take several months for your website to fall back down again. And consistent, effective SEO work will help keep your site at the top.

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