A Few Companies That Trust Our Team and Process
Our SEO Migration Services
Planning and Benchmarking
Before making any changes, we analyze your current SEO performance and map out high-value pages, traffic sources, backlinks, and ranking keywords to make sure nothing gets lost in the shuffle. We use tools like Google Analytics, Semrush, and Google Search Console to handle this stage of the process.
Technical SEO Audits
We conduct a full technical audit of your existing website and new platform to identify potential risks, such as crawlability issues, slow page seeds, or mobile usability concerns.
Keyword Research
If your new site structure or content changes, we make sure you’re targeting the right keywords. This way, you’ll preserve your rankings for existing terms and identify opportunities for improvement.
Sitemap Planning
We create a clear, optimized sitemap to understand the pages already on your site and how they relate to each other. We identify any pages that need to be removed and redirected or any pages that need to be added. This helps us make sure everything important remains accessible and is properly indexed.
Content and On-Page SEO Checks
If your site has content and pages that generate a large amount of organic traffic or leads, we make sure those page structures and content pieces are either included in the migration, either consolidated or in their original forms. For example, if you have two similar blog posts generating traffic, our content team will consolidate them into one post that has the best of both original pieces of content.
At the same time, we analyze and optimize title tags, meta descriptions, headers, and internal linking to maintain search relevance across all pages.
Redirect Strategies
We start by determining what URLs to keep, redirect, or remove. For the ones that we keep, we set up domain transfers to make sure the new domain doesn’t lose the value of the old one. We also set up 301 redirects so that individual URLs from the old domain are properly redirected to specific URLs on the new one.
Launch and Testing
Before going live, we perform detailed pre-launch checks to test site speed, functionality, and indexability so everything is in place on launch day.
Post-Migration Monitoring
SEO migration doesn’t stop at launch. We track rankings, traffic, and site health after migration and make adjustments as needed to preserve and improve your visibility.
What Our Customers Say About Us
Who We Work Best With
We work best with home service brands that want consistent, qualified inbound leads and have the team to convert them.
We get your future customers to your site and your phone ringing.
Talk to Our Team
Start Here
Don’t migrate your site without a plan. We’ll handle the technical details so you can focus on growing your business.
Is SEO Website Migration Right for Your Business?
You may need website migration and SEO services if you are:
- Redesigning your website and don’t want to lose rankings.
- Moving to a new CMS or domain and need it to go smoothly.
- Merging websites and want to consolidate your SEO value.
- Rebranding and need to maintain your search visibility.
If any of those apply, reach out to our team, and let’s get your website back up and running and generating leads.
Benefits of Working with an SEO Migration Agency
Move Your Site Without Losing Traffic
Let’s say you want to migrate to a new CMS (content management system). The migration goes off without a hitch, but when you check Google Analytics, you realize you’ve lost 40% of your organic traffic due to missing redirects and broken internal links. Our structured strategy helps prevent these issues before they happen.
Future-Proof Your Website
A well-executed migration preserves your rankings, sure, but it’s also an opportunity to improve your site speed, mobile-friendliness, and overall SEO strategy to set your business up for long-term success.
For example, one of our clients saw a 45% increase in organic conversions within the first three months after launching their new website. What would an increase like that mean for the future of your business?
Website & SEO Migration Case Studies
Cancer and Hematology Centers
The Cancer and Hematology Centers is the largest physician-owned oncology and hematology practice in Michigan. They offer personalized, advanced care for patients and families.
Fleis & Vandenbrink
Fleis and Vandenbrink is a civil engineering and architecture firm that provides infrastructure, planning, design, and construction. They needed a website that would generate leads, was easy to use and update, and content that promoted themselves and their company culture.
Calvin Theological Seminary
Calvin Theological Seminary is a Christian reformed school that embraces a holistic form of education that attends to the character, spiritual, and vocational formation of students. The Calvin team was seeking a website that had a scalable structure for the content. Since the launch of the new site, that we built, the CTS team has been making new content additions with ease.
How Website Migration for SEO Works
Move Your Site Without Losing Traffic
Whether you’re switching platforms, rebranding, or launching a redesigned website, major changes to your website can lead to lost rankings, broken links, and a sharp decline in organic traffic. A proper SEO migration strategy helps protect your search engine presence with a clean site structure, correct redirects, and accurate metadata.
Attract More Leads with a New, User-Friendly Site
An updated website shouldn’t be just about aesthetics. Any updates you make should improve user experience, site speed, and conversion rates. We’ll optimize your new site for peak performance without sacrificing your existing SEO value.
Boost Your Traffic Without Losing Your Progress
We’ve got the expertise to update your website and boost your SEO value at the same time. Contact the Avalanche team to get started.
Related Posts
5 Biggest SEO Mistakes and How to Avoid Them
There are many factors to consider to ensure that your SEO efforts are a success. We have listed some of the most common SEO mistakes and how to avoid them.
A 3-Step Process to Identify Valuable Competitor Traffic
This three-step process will help you determine how your competition gets valuable organic traffic from search engines and what you can do about it. (This article comes from the Avalanche weekly email.)
An Expert’s Guide to Content Marketing for Manufacturers
This guide to content marketing for manufacturers will help you tap into the strategies that bring you more valuable leads and larger orders.
Frequently Asked Questions
Will there be an SEO migration checklist?
Every migration is different, so we work closely with your team to create a plan customized for you to make sure we bring everything of value from the old site to the new one.