North County Landscape Co.
We quadrupled the organic leads heading into their busy season. The kind that turn into booked jobs, not tire-kickers.
Measured against 2024. Organic search and Google Business Profile only.
A Washington landscaper built on referrals
North County Landscape Co. covers lawn care, irrigation, and snow removal across Whatcom County, Washington. They serve residential and commercial properties and specialize in using native plants.
They came to us in November 2023 wanting three things: qualified leads, visibility in the cities they actually serve, and a partner they could trust with the reporting.
✓ We delivered.
What was broken, and what we did about it
They had the reputation. They didn't have the rankings. After a previous marketing partner left them with no reporting and no explanation, nobody could say why. Here's the audit, line by line.
Before — the problem
- ✕Template site, not a search asset. Nothing built to scale, and it didn't reflect the quality of their work.
- ✕Thin and missing pages. Core services and service areas had no page to rank.
- ✕Slow loads, crawl errors. Search engines struggled to index what did exist.
- ✕A form that cost them jobs. The Estimate Request created friction at the worst moment.
- ✕Blind tracking. Attribution leaned on Service Autopilot, so nobody knew what worked.
After — the fix
- ✓Full WordPress rebuild. A site their team can update themselves, built to keep adding pages.
- ✓Service and location pages. Written around the questions people already search.
- ✓Technical foundation reset. Metadata, headers, page speed, crawl cleanup.
- ✓Google Business Profile managed. Local visibility across the cities they serve.
- ✓Tracking fixed first. Conversion tracking and lead attribution before anything else.
Eighteen months, four major moves
Order matters. Measurement came before content, content before redesign.
Fix the measurement
Conversion tracking and lead attribution rebuilt so growth could be proven, not guessed.
Rebuild the content
Every core service page rewritten with clearer structure, real answers, and a clear next step.
Redesign on WordPress
Off Wix, onto a site built for search, speed, and their own team's control.
Compound the gains
308% more organic leads Feb–June and 242.9% more conversions than the year before.
“When we first started working with North County Landscape Co., they weren't seeing the organic visibility they wanted across their full service area. We implemented dedicated service area content to target each market they serve, helping expand their reach and connect with potential customers throughout their entire service area.”
Optimized pages now generate leads
Not traffic. Leads. That's how you tell content work from content volume.
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What this took, in plain terms
How long before the numbers moved?
About 15 months.
Tracking fixed Nov 2023 → content through 2024 → redesign late 2024. The big gains landed in the 2025 busy season.
Where did this growth come from?
Organic search and their Google Business Profile.
Paid channels are tracked separately and aren't counted in any figure on this page.
What actually drove it?
Four moves, in this order:
- •Measurement first, meaning conversion tracking and lead attribution
- •Service and location pages built around real searches
- •Technical reset: metadata, page speed, crawl issues
- •Active Google Business Profile management
Would a landscaper in another market see the same numbers?
Not identical ones.
Your starting point, competition, and service area all change the math. What transfers is the sequence: measure, fix the foundation, then build the pages.
Want numbers like these on your landscaping site?
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