A Few Companies That Trust Our Team and Process
What Our Keyword Research Includes
Our team is full of experts in SEO and keyword research who will use their insights and experience to find the keywords for your business goals.
Customer Research
Learning more about your customer is essential to multiple parts of the SEO process because it helps you understand more about your target audience. At Avalanche, we have our own research process we follow so you can understand what your potential customers are looking for and the problems they’re trying to solve.
Competitor Research
To find out where your website can thrive, we have to know how your competitors are performing—and where they’re underperforming. A competitive analysis is instrumental here. We’ll directly compare your top competitors’ keyword rankings to find opportunities to surpass them and get a foothold in search engines.
Finding & Analyzing Relevant Keywords
Not every keyword your competitors are ranking for will be relevant to your business or strategy. Nor are all keywords quite what they seem.
Keyword analysis can help you understand the results that are showing up on search engine pages. For example, “depression in America” may seem like a good keyword to use for mental health and counseling services. However, the results may end up showing information about the Great Depression that occurred in the 1930s.
What Our Clients Say About Us
Who We Work Best With
We work best with home service brands that want consistent, qualified inbound leads and have the team to convert them.
We get your future customers to your site and your phone ringing.
Let Us Start Researching for You
Start Here
Ready to find the keywords that will make the biggest impact for your organization? Connect with us today and we’ll schedule a meeting and a free website audit.
Is Outsourced Keyword Research Right for Your Business?
If you don’t:
- understand or have access to SEMrush
- know the difference between transactional and commercial keywords
- know what makes a keyword local
Working with Avalanche may be your best option for creating actionable leads through organic search. We want our keyword research and your SEO strategy to solve problems for both you and your customers.
If you’re ready to develop a sustainable, actionable strategy with our keyword research, we can help you get there.
Benefits of Working with a Keyword Research Agency
Industry Experts
Our SEO experts have thousands of working hours of experience developing keyword strategies across all sorts of industries. No matter how technical your business may be, we can help you connect with the people who are searching for products or services like yours.
Actionable Insights
Avalanche wants to give you the tools to solve your issues. We design our keyword research to have the insights they need to attract the leads they want and drive revenue growth.
Actionable Efforts
Keyword research is time-consuming and not always easy to navigate—we’ll take the time to research keywords that drive customers to action and conversions.
Keyword Research Services Case Studies
Cancer and Hematology Centers
The Cancer and Hematology Centers is the largest physician-owned oncology and hematology practice in Michigan. They offer personalized, advanced care for patients and families.
Fleis & Vandenbrink
Fleis and Vandenbrink is a civil engineering and architecture firm that provides infrastructure, planning, design, and construction. They needed a website that would generate leads, was easy to use and update, and content that promoted themselves and their company culture.
MíLá
MíLá creates and delivers high quality, and authentic, frozen Chinese food to customers. Our team helped them gain better visibility for their online products with technical SEO and optimized content.
How Keyword Research Works
Using Empathy to Understand Keyword Intent
The key to knowing if you have the right keywords is understanding what your potential customers are looking for. Search empathy provides insight into how they use Google and other search engines.
For example, below is a list of keywords relating to Invisalign, all of which have a specific intention behind them—and at varying lengths and difficulty levels, such as long-tail keywords.
Taking an empathy-built approach to keyword research makes it easier to identify the long-tail keywords your customers are using and bring in the traffic your business needs to succeed.
Creating Meaningful Content with Your Keywords
Having a list of keywords isn’t effective if you aren’t using them to create meaningful content. By putting your keyword research into action and answering questions, you can foster trust with your visitors and establish more credibility and authority online.
Let Us Start Researching for You
Ready to find the keywords that will make the biggest impact for your organization? Connect with us today and we’ll schedule a meeting and a free website audit.
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Content Gaps: What They Are and How to Find Them
Sometimes, a high-performing website will rank for keywords that aren't included on the page. This is a content gap, and it's a great opportunity for you to rank higher in search.
DIY SEO vs. Hiring an SEO Agency: The Definitive Guide
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Frequently Asked Questions
What Is Keyword Stuffing?
Keyword stuffing is the practice of filling a web page or blog post with excessive amounts of repetitive keywords or numbers. Black-hat SEO “experts” often try to use this as a way to manipulate search engine rankings, either by littering the page with visible examples of keywords or by hiding them in text that is the same color as the background.
Google strongly discourages using these tactics because they sound unnatural to users. It may penalize your rankings or remove your website from search results altogether if you are caught.