Build a Stronger Pipeline of Profitable Projects
Own the searches that lead to signed contracts. Avalanche engineers contractor SEO that brings in the remodels, additions, and service calls worth quoting.
Show up in the ZIP codes you already run trucks to.
Get found by homeowners with a project, a budget, and a timeline.
Your website builds value while ads keep billing.
Home Service Companies We’ve Grown
Jobson Roofing’s Engagement Rate Soared 39%
The problem. Jobson Roofing, a Greater Grand Rapids roofer handling replacements and repairs, got most of their leads from referrals and needed more local visibility to compete in a crowded market.
The assets. A strong local reputation and a website that needed to do more to get homeowners to call or fill out a form.
The strategy. Avalanche researched how homeowners search for roofers, then added and edited 12+ pieces of content around high-intent terms. We tuned on-page and technical SEO, built location landing pages for every area they serve, and added a portfolio page.
The result. A 39% jump in engagement rate and 17% more organic traffic, with 83.3% of organic conversions coming in as form submissions.
“We love working with the team at Avalanche Creative. Excellent communication and support, high quality work, and they know how to produce results. Highly recommend!”
Results from Home Service Companies Like Yours
More home service case studies →
4 Ways SEO Builds a Stronger Business
Different Projects Start With Different Searches
A homeowner with a burst pipe, a homeowner planning a remodel, and a commercial property manager all look for contractors differently. We build your SEO so you show up for all three.
Get Found for the Right Projects All Year Long
Contractor demand swings with the seasons. We tune your rankings to the searches that actually happen each season, so the phone rings whether you’re framing an addition in July or drying out a flooded basement in January.
Winter, spring, summer, or fall… all you have to do is call… Avalanche, for more leads.
Spring: Project Season
Homeowners who planned all winter are ready to hire. Searches spike for remodels, additions, and exterior projects. We get your highest-margin pages ranking in February through April, so your install calendar books out early.
- “general contractor near me”
- “bathroom remodel”
- “home addition contractor”
- “remodeling contractor your city”
Summer: Peak Project Season
Typically the highest search volume of the year. Decks, siding, and exterior work fill the schedule, and summer storms send urgent repair searches up overnight. We own your local map pack so you’re the first call, not the third.
- “contractors near me”
- “deck builder”
- “siding replacement”
- “storm damage repair”
Fall: Finish Before Winter
Homeowners rush to wrap exterior work before the weather turns, and next year’s remodels start getting planned. We capture that demand and start ranking your interior and emergency pages before the first freeze.
- “window replacement”
- “basement finishing”
- “flooring installer”
- “handyman services your city”
Winter: Emergencies & the Quiet Funnel
Frozen pipes and ice dams drive urgent repair and restoration searches, while remodel clients quietly plan spring projects. We rank your emergency pages for the rush and keep your remodel pages working, so spring leads are already warm.
- “water damage restoration”
- “frozen pipe repair”
- “emergency plumber your city”
- “kitchen remodeler your city”
We're Here for the Projects, Not Just the Rankings
Most agencies open with tactics (SEO, ads, content) and hope revenue shows up at the end. We flip it. We start with the revenue goal you want, then reverse-engineer the customers, leads, and SEO work it takes to get there.
Every activity in your plan traces back to a number that actually matters to your business.
Answer 8 quick questions and get an instant Growth Readiness read before we talk tactics.
The Avalanche Contractor SEO Process
Audit & Research
We start with a teardown — your site’s technical health, your top competitors’ rankings, and the real search volume behind the phrases your buyers use.
- Full technical site audit — crawl, index, speed
- Competitor ranking and gap analysis
- Keyword and demand mapping for your services
We find exactly where revenue is leaking and where the easy wins are hiding — before a dollar goes into tactics.
Strategy & Planning
We design a plan around your revenue goal and the rhythm of your business — a roadmap mapped to the work you want more of.
- Roadmap built backward from your revenue target
- Priority order for every page and project
- A publishing calendar tuned to your seasons
Every task in the plan is tied to a revenue number, not a vanity metric — so spend goes where it pays.
Content & Optimization
We build the pages that earn rankings — service pages, service-area pages, and posts that answer what buyers ask before they call.
- Service & service-area pages that convert
- Buyer-intent content written by humans
- Schema, internal links, and metadata tuned
Pages that rank turn into calls, and calls into booked jobs — the part that actually moves the number.
Tracking & Adjustments
We watch the data and adjust. Algorithms change, competitors invest, search behavior shifts — we stay on it.
- Call and lead tracking on every channel
- Monthly reporting tied to leads and revenue
- Continuous tuning as the market moves
We double down on what’s booking work and cut what isn’t — compounding your return month over month.
Our Custom Contractor SEO Services
Local SEO & GBP
We manage your Google Business Profile for optimal map pack visibility and put you in front of the cities, neighborhoods, and zip codes you serve, bringing in calls from people who can actually hire you, not price shoppers three counties over.
- ✓ Hands-on Google Business Profile management tuned for map pack visibility
- ✓ Review generation strategy plus response monitoring
- ✓ Local citation building and NAP consistency cleanup across directories
- ✓ Geo-grid rank tracking across every market you serve
- ✓ Map-pack-focused service and neighborhood pages
- Top-3 placement on high-intent “near me” searches
- More calls from buyers within driving distance
- → The map pack is where ready-to-hire buyers look first, so owning it books more jobs
- → Nearby leads close faster and cost less to win than anyone outside your area
Add & Edit Pages
We add the pages you’re missing so you show up for more of what buyers search, and we rebuild the ones you have until each is the best result on the internet for the person it’s meant for: design, UX, and copy, soup to nuts.
- ✓ Find and build the missing pages that win you more visibility
- ✓ Rework existing pages to outdo every competing result for the target search
- ✓ Design and UX built around what the searcher actually wants to do next
- ✓ Copy that reads like a pro wrote it and answers the buyer’s real questions
- ✓ Built, written, and optimized end to end, nothing handed back half-done
- Pages that win the click and convert the visit
- A site that keeps getting better, page by page
- → More ranking pages means more entry points pulling in new leads every month
- → Pages built to convert turn the same traffic into more booked estimates
Content Writing
Pages and blog posts written by humans who can describe a kitchen remodel without sounding like a brochure, built around what your buyers search and read before they pick you.
- ✓ Buyer-intent keyword research mapped to your highest-margin services
- ✓ Service pages that sell remodels, additions, restoration, and commercial work
- ✓ Blog posts that answer the questions buyers ask before they call
- ✓ A seasonal content calendar aligned to your demand cycles
- ✓ Project photos integrated, edited, and SEO-structured
- Pages that rank and read like a pro wrote them
- Authority that compounds month over month
- → Ranking content brings in leads around the clock with no ongoing ad spend
- → Answering buyer questions builds the trust that shortens the path to a sale
Technical SEO
The under-the-hood work Google grades you on, and the part most contractor sites quietly fail.
- ✓ A full technical audit: crawl, index coverage, and Core Web Vitals
- ✓ Site speed and mobile usability fixes
- ✓ Schema markup (LocalBusiness, Service, FAQ, and Review)
- ✓ Internal linking and a clean, crawlable site architecture
- ✓ Indexation, redirects, and crawl-budget cleanup
- A site search engines can read and rank
- Faster pages that convert more of your traffic
- → If Google can't crawl your site it can't rank you, so you can't be found by leads
- → Faster pages keep buyers from bouncing, so more visitors become paying customers
On-Page SEO
The on-page signals that tell Google exactly what each page is about, and convince the searcher you’re the right call.
- ✓ Title tags, meta descriptions, and headers optimized per page
- ✓ One clear target keyword and intent for every page
- ✓ Content structure and headings built for how buyers scan
- ✓ Descriptive image alt text, file names, and compression
- ✓ Internal links and anchor text that pass authority where it counts
- Pages that rank for the terms you actually want
- Higher click-through from the search results
- → Ranking for the terms buyers actually type puts you in front of real demand
- → Higher click-through means more of that demand lands on you, not a competitor
Reporting & Planning
A monthly summary of what we did, what happened, and what’s next, tied to leads and revenue, not vanity metrics.
- ✓ A monthly report built around leads and revenue, not just rankings
- ✓ Call and form tracking so you see real lead volume
- ✓ Keyword and map-pack ranking movement, market by market
- ✓ Quarterly strategy deep-dives and roadmap updates
- ✓ A direct line to your strategist between reports
- Always know what you’re paying for and what it produces
- A report short enough to read between job sites
- → Tying work to leads and revenue keeps your budget aimed at what makes money
- → Clear results show exactly when to invest more and grow faster
Want a custom SEO proposal based on your growth goals?
Our guarantee: you’ll walk away from a conversation with our team having learned something valuable. If you don’t, we’re probably not the right fit.
Why Contractors Choose Us
Most of our home-services clients stay three years or more. Here is what keeps them around.
What Contractors Ask Before They Sign
What to Look For in a Contractor SEO Agency
How do SEO, Google Ads, and Local Service Ads compare for a contractor?
6 Things to Demand From Any Agency
Revenue-tied reporting. Numbers that map to leads and booked jobs, not just rankings.
Proof from real home service businesses. Case studies in your industry, not a wall of generic logos.
Industry specialization. A team that knows home services, not a one-size-fits-all playbook.
Transparent pricing & scope. You always know what you pay for and what it produces.
A strategy they can explain. In plain English, with the reasoning shown, not a black box.
A client you can call. A real business owner who's worked with them and will pick up the phone.
Your Business. Your Goals. Your Plan.
These tiers are starting points. Every Avalanche engagement starts with a Strategy Plan: a discovery process where we map your situation to the level of investment that gets you to your goal without overbuying.
SEO probably isn't right for you if you need leads this week, you can't take on more work even at a higher ticket, or you're not ready to commit to a 6–12 month build. If that's you, we'll tell you and point you toward what'll actually help. Turning away bad fits is how we keep the good ones.
Package Your Marketing and Save Thousands
Need a new website, or someone to run your LSAs and PPC too?
Bundle SEO with web design and paid search and you get one plan, one team, and one invoice, built to work together instead of against each other. Most contracting companies who package it up save thousands a year, and make more, versus hiring each piece out separately.
Find Out What Your Site Is Missing
Drop your URL. We’ll send back a teardown of where you’re leaving leads on the table.
You’ll be talking with Lance and Keelie.
Free · No pressure · You’ll leave with a plan either way.