West Roots Tree Service LSA Case Study

How We Got West Roots a Qualified Lead Every Single Day

West Roots Tree Service removes hazardous trees, trims and prunes, grinds stumps, and clears storm damage and building lots for homeowners and builders around Grand Rapids. Chase and Cory started the company and brought Avalanche in during January 2026, when their Google Business Profile had produced exactly one phone call the month before.

  • Growth Metric

1,000%

Revenue Increase from Feb. - Apr. ‘26

8X

More Leads in Two Months

92%

Top Impression Rate

97

Google Business Profile Calls in a Single Month Outside of LSAs

About the Client

West Roots Tree Service handles removals, trimming and pruning, stump grinding, storm cleanup, and lot clearing for homeowners and builders around Grand Rapids.

The Problem

West Roots was close to invisible in local search. Their GBP had no verified address, which kept them out of the map pack, nothing on the site tracked where leads came from, service pages were thin, and a previous Local Services Ad (LSA) account sat unused.

The Solution

We verified the Google Business Profile, then launched Local Services Ads a week later on a $2,000 monthly budget. West Roots earned 9 leads in February. By April that was 71, and the cost per lead had dropped from more than $500 to $70. We generated roughly 100 local citations and corrected NAP inconsistencies across them. The Google Business Profile went from 1 call in February to 97 in April, outside of LSAs. Organic conversions went from zero in February to 32 by June after rebuilding their service pages and fixing technical issues identified in the SEO audit. We added a price estimator, set up GA4 events and click-to-call tracking, and systematized Google review generation. Revenue grew more than 1,000% from February to April.

Our Strategy

    • Local Service Ads Setup & Management
    • Google Business Profile Verification & Optimization
    • Local Citation Management & NAP Consistency
    • Content Writing
    • GA4 Event & Call Tracking
    • Technical SEO Audits

Our SEO Services

SEO Services

Comprehensive SEO planning and execution

Web Development

Website optimization and performance

Keyword Research

In-depth keyword analysis and targeting

Content Marketing

Strategic content creation and optimization

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