Construction, Landscaping

We focused on the services that mattered most to Antonelli’s business: pools, outdoor kitchens, lighting, and more. Some pages were completely new, others were rewritten to be clearer, more helpful, and easier to find. Three updated service pages alone saw a 91% increase in traffic compared to the same period the previous year. More importantly, that traffic converted, helping drive 285 tracked events in the first half of 2025 alone. We launched new pages targeting specific cities like Troy and Rochester Hills, using real search data to guide our strategy. One of those pages contributed to a new lead almost immediately after launch, proving that local relevance drives results. We set up full tracking using GA4 and Looker Studio, so the Antonelli team could finally see where their leads were coming from. Now they know exactly which pages and content contribute to most to new customers. By cleaning up redirect chains and broken links, we improved crawlability and user flow. Those changes contributed to a 48.5% organic traffic increase in the first quarter of working together; in comparison to the same period the year before. We cleaned up their local listings across the web. That helps their business show up more consistently when people search nearby, and it supports the trust and visibility they need in a competitive market.