Landscaping

Christian Brothers

How Merging Two Sites Doubled Christian Brothers’ Leads

More Qualified Leads

Faster Load Times

Better Rankings

Christian Brothers
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Christian Brothers

Christian Brothers Lawncare & Outdoor Services has taken care of homes and businesses across West Michigan since 2015. The team handles lawn care, landscape design and installation, hardscaping, irrigation, hydroseeding, tree work, and snow removal across Kent, Newaygo, Muskegon, and Ottawa counties.

Christian Brothers was doing good work that almost nobody could find. The site ranked for 25 keywords, only five of which were not the company name, and those five brought in zero visits over a month. The towns their crews drove to every day had no presence in search at all. We wanted one site that could rank for all of it.

Challenge

Christian Brothers ranked for 25 keywords, only five of them non-branded, with no dedicated pages for most of their services and none for the towns they serve.

Strategy

We merged their two sites, focused on service and location pages, and backed it with content targeting the searches their customers were already making.

Outcome

The site now ranks for 1,200+ keywords, organic traffic is up 432% year over year, and service area pages have become lead-generating machines.

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Let's create a website that showcases your work and drives qualified leads—just like we did for Christian Brothers.

Key Features

Strategic design decisions that transformed their digital presence

Domain Consolidation

Two Sites Aren't Always Better Than One

Christian Brothers had two domains competing with each other, and nobody at the company still had login access to the older one. We crawled it, mapped every URL to a new home, and combined both into a single domain.

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Local SEO

A Page for Every Town

The old site listed service areas on the contact page and nowhere else. We gave each of the 31 towns Christian Brothers serves its own page, grouped by county, and tied them to the services that sell there. Those pages now rank in searches like “hydroseeding grand rapids” and “snow removal near me”, and they have consistently generated leads.

Technical Foundation

Fixing What Google Could Not Read

The site was slow, which Google held against them. 82 pages had nothing linking to them, so Google mostly never found them, and a site collecting names and phone numbers had no privacy policy. Christian Brothers went from ranking for 25 keywords to over 1,200, including 127 that appear in Google AI Overviews.

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From strategy to launch, we'll build you a site that showcases your expertise and converts visitors into customers.

Design Strategy

The design gives every visitor a quick path to a free estimate, no matter which page they land on first.
Easy to get an Estimate

A Free Estimate button sits in the main navigation, the phone number is tap-to-call in the header, and the homepage carries a full estimate form, so nobody has to hunt for a way to reach the team.

Twenty Services, One Menu

A mega menu sorts twenty services and their sub-services into scannable columns, so someone searching for concrete curbing or brush hogging lands on a page written for that job instead of a general services list.

Proof Before the Quote

Google reviews, a testimonials page, and an Our Work gallery replaced the stock photography the old site leaned on, giving homeowners something to trust before they fill out a form.