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How Merging Two Sites Doubled Christian Brothers’ Leads

Christian Brothers came to us with two outdated websites, low visibility in search, and big plans for growth. We consolidated both of their domains into a single WordPress site with new content, simplified navigation, and clearer calls to action. It’s now easier for customers to request quotes and easier for search engines to crawl and rank their site. With a local SEO strategy focused on their top services and core service areas, the new site has already doubled conversions and continues to attract high-quality leads.

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Christian Brothers

Project Overview

From Two Sites to One

Before, Christian Brothers had two disconnected websites and no clear path for customers to take action. We brought everything together into one fast, focused WordPress site that’s designed to generate leads. The structure makes sense, the quote form is easy to find, and customers don’t get lost looking for answers. The result is a smoother path that turns more visitors into paying customers.

Connecting Services to the Right Places

Their old site wasn’t showing up for the towns where they actually worked. We changed that by creating pages for locations like Grand Haven, Holland, and Muskegon. Each one is connected to high-intent services such as lawn care, irrigation, and hydroseeding. Those pages now rank for valuable local searches. More importantly, they’ve become one of the top sources of conversions.

A Site That Answers Before They Ask

Christian Brothers’ site continues to grow with content that answers real questions their customers are searching for. Informational blogs, seasonal guides, and clear language help them show up in featured snippets and Google’s AI-generated results. The structure is built to adapt as search evolves. It gives them long-term visibility in a landscape that keeps changing.

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