Education, Religious

The WordPress Redesign That Changed Everything for Calvin Theological Seminary

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Better Rankings

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Calvin Theological Seminary is a Reformed seminary in Grand Rapids, Michigan, offering programs from certificates all the way to doctoral degrees. With over 40% international students and 40 denominations represented, they serve a global student body rooted in Reformed theology.

Calvin had outgrown their existing site in every way. We redesigned the structure, overhauled their program pages, and built custom post types so their team could add new content without needing a developer.

Challenge

Their existing site was built on a CMS their own team couldn't manage, the content structure wasn't organized in a way that helped prospective students find what they needed, and the program pages weren't set up to rank in search.

Strategy

We reorganized their content around how prospective students actually look for programs, overhauled the program pages for organic visibility, and moved them to a CMS their team could manage independently.

Outcome

A site that looks as credible as the institution behind it, ranks for the programs students are searching for, and holds its own against seminaries with far bigger budgets.

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Key Features

Strategic design decisions that transformed their digital presence

Seminary Website Migration

A Fresh Start on the Right Foundation

Calvin's old site was built on a CMS their team couldn't work with, which meant even small updates required outside help. We migrated them to WordPress so they could take ownership of their own site and stop waiting on a developer for every change.

Website Content

Organized Around the People Using It

We built Calvin's program pages on a custom post type so every new program added to the site looks consistent and professional. The goal was to hand them a site they could actually run themselves.

Scalable Website Structure

Built for a Growing Seminary

We built Calvin's program pages on a custom post type so every new program added to the site looks consistent and professional. The goal was to hand them a site they could actually run themselves.

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Design Strategy

Helping students find their program and move forward in their education and career.

Programs Front and Center

The program pages were rebuilt so students can quickly understand what each degree offers and what it takes to get there.

Built With All the Answers

The site is organized so students who are still figuring out their path can explore programs and answer most of their questions before they ever reach admissions.

Ready for What Comes Next

Calvin keeps growing and adding new programs, so we built the site to grow with them. New content always looks like it belongs there, no matter who adds it or when.