Education, Religious

Center for Excellence in Preaching

More Qualified Leads

Faster Load Times

Better Rankings

Calvin Center for Excellence in Preaching Website
Calvin Center for Excellence in Preaching Logo

The Center for Excellence in Preaching gives preachers fresh ideas and resources for their weekly sermons. A ministry of Calvin Theological Seminary, it holds more than a decade of sermon commentary, sermon starters, and movie and reading connections, all written to help pastors.

Their site was not optimized for SEO. The website was lacking visibility, traffic, and rankings. The Center was frequently producing new content, so we knew that it was not a content issue but rather a website structure issue. The original website only ranked for 212 page-one keywords, although the site had existed for over 10 years and had thousands of reputable pieces of content.

Challenge

Years of strong content went undiscovered because of how the old site was organized, not because of what it held.

Strategy

Redesign the site around the content it already had, turning a decade of sermons and commentary into a structure search engines can read and paths that lead preachers straight to what they need.

Outcome

The new site nearly doubled its traffic year over year, with first-page rankings climbing into the thousands.

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Key Features

Strategic design decisions that transformed their digital presence

Content Architecture

Structure That Supported the Content

We reorganized more than ten years of commentary, sermon starters, and resources into a structure around how preachers search. First-page Google rankings climbed from about 200 to more than 2,000.

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CEP_SparkIdea

Site Migration

A New Home, No Ground Lost

We moved the site off the seminary subdomain onto its own domain, and redirected every old URL so a decade of links and search authority carried over.

Multilingual Library

Sermons Beyond English

We created English and Spanish versions with a language toggle, so the library reaches preachers who study and preach in more than one language.

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From strategy to launch, we'll build you a site that showcases your expertise and converts visitors into customers.

Design Strategy

Every design choice points preachers to the right sermon resource in as few clicks as possible.
Global Search Bar

Search the whole library, then narrow it down to commentary, starters, or audio for that week's passage.

One Idea Leads to Another

A "More Sparks" sidebar and a tagging system suggest related commentary, movies, and readings, so one page connects to the next.

Made for Weekly Study

An uncluttered layout and clear navigation give preachers a calm space to read and prepare each week's sermon.