Case Study

Jobson Roofing

Jobson Roofing provides roofing services in the Greater Grand Rapids area. Our team helped them gain local visibility and increase leads with site optimization and content development.

Case Study - Jobson Roofing

The Problem

Up until starting SEO, the majority of Jobson Roofing’s leads came as a result of referrals. They wanted to increase their leads and organic visibility in order to compete in this highly competitive market. Local visibility was a major goal for this company. They needed their website and content to motivate potential clients to call or fill out forms.

The Solution

The Avalanche team conducted keyword research to determine what users are searching for when they are looking for roofing services. We then used the keyword list to target relevant and high-intent keywords with new content. In total, we have added/edited over 12 pieces of content. We also optimized the on-page and technical SEO to improve visibility and user navigation. To improve their local visibility, we created location landing pages for each location they serve.

The Results


Increase in organic traffic since last year (July - Dec. 2023)


Increase in the total engagement rate


Organic leads generated since July 2023

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