Professional Development

How We Helped These Business Leaders Lead the SERPs

Frontline Training Solutions creates thriving organizations by offering solutions for leadership, professional, and team development, HR, operations, and training on a variety of topics. We worked with them on developing and designing a new website in addition to creating SEO-driven content.

  • Growth Metric

+30%

Increase in Organic Traffic YoY (Dec-Feb '26)

6%

Increased Site Health (Dec. '25 Vs. Feb '26)

47%+

Increased Domain Authority (Nov. '25 Vs. Feb. '26)

98

Conversions from the Homepage in Q1 '25

About the Client

Frontline Training Solutions creates thriving organizations by offering solutions for leadership, professional, and team development, HR, operations, and training on a variety of topics.

The Problem

When they started working with us, they were a new organization. Frontline chose to work with Avalanche Creative because they were looking to launch their brand in a smart way. They wanted to differentiate the Frontline brand from their parent company, Express Employment Professionals of Grand Rapids. They needed help setting up how people could sign up for trainings or webinars on their site, and how to access old webinars on their site.

The Solution

We created the foundation of their website’s organizational structure to allow them to add new training, webinars, and services with speed. There was some content on their old site that needed to be migrated in an SEO-focused way so as to not lose organic value. The site was built with the future in mind. Information is organized and easy to add/edit so that the Frontline team can work towards dominating the search engine visibility of the leadership training market.

Our Strategy

    • Content & Publishing
    • On-Page Optimization
    • Technical SEO
    • Visual Updates to Resources, Assessments, & Navigation
    • Google Business Profile Management & Optimization
    • Local Backlink Outreach
    • GA4 & Looker Studio Data Tracking
    • Communication, Account, and Project Management

Our SEO Services

SEO Services

Comprehensive SEO planning and execution

Web Development

Website optimization and performance

Keyword Research

In-depth keyword analysis and targeting

Content Marketing

Strategic content creation and optimization

Ready to Transform Your Business Like Frontline Training Solutions?

Get your free SEO audit and discover how we can help you achieve similar results.

Join 500+ businesses that have transformed their online presence with our proven SEO strategies.