Case Study

Frontline Training Solutions

Frontline Training Solutions creates thriving organizations by offering solutions for leadership, professional, and team development, HR, operations, and training on a variety of topics. We worked with them on developing and designing a new website in addition to creating SEO-driven content.

A room full of business professionals is sitting in front of a speaker.

The Problem

When they started working with us, they were a new organization. Frontline chose to work with Avalanche Creative because they were looking to launch their brand in a smart way. They wanted to differentiate the Frontline brand from their parent company, Express Employment Professionals of Grand Rapids. They needed help setting up how people could sign up for trainings or webinars on their site, and how to access old webinars on their site.

The Solution

We created the foundation of their website’s organizational structure to allow them to add new training, webinars, and services with speed. There was some content on their old site that needed to be migrated in an SEO-focused way so as to not lose organic value. The site was built with the future in mind. Information is organized and easy to add/edit so that the Frontline team can work towards dominating the search engine visibility of the leadership training market.

The Results


Total Users Over the Past Year


Engagement Rate


Total Leads Generated Over the Past Year (Email and Phone Clicks)

Other Case Studies