Case Study

Cancer and Hematology Centers

The Cancer and Hematology Centers is the largest physician-owned oncology and hematology practice in Michigan. They offer personalized, advanced care for patients and families.

How Cancer and Hematology Centers Boosted Patient Referrals and Expanded Statewide Reach

The Client

The Cancer and Hematology Centers is the largest physician-owned oncology and hematology practice in Michigan. They offer personalized, advanced care for patients and families.

The Need

The Cancer and Hematology Centers recently underwent a rebrand. They originally only served West Michigan, but was looking to expand throughout the state. They needed help communicating they rebrand and coming expansion. Beyond this, The CHC wanted to improve the content on their treatment service pages, with the ultimate goal of becoming a good resource for cancer patients and their families

The Engagement

Content Writing

Content Writing »

Technical SEO Services

Technical SEO Services »

SEO Performance Analysis

SEO Performance Analysis »

SEO Consulting

SEO Consulting »

SEO

SEO »

Local SEO

Local SEO »

National SEO

National SEO »

Content Marketing Consulting for SEO

Content Marketing Consulting for SEO »

SEO Content Strategy

SEO Content Strategy »

The Solution

By targeting relevant keywords and understanding the delicacy that comes with speaking on these topics, our team was able to update existing content pages and build new pages with SEO and their patients in mind. To assist in their expansion, we optimized their existing Google Business Profiles and helped in the creation of new profiles. To improve user experience and site health, we provided web support, on-page optimization and technical SEO. Through our work, there has been significant local growth and we only continue to build on their resources for patients and their families.

The Avalanche Effect

15%+

Organic search traffic increase from September - November

740K

Total impressions

1,485

Total conversions from June 1 - Oct 26 2023

More Case Studies

Ready to Start Generating More Leads?

Start Here

sales_team

What will happen if you do?

  1. Lance and/or Keelie will reply to set up a meeting if we think we might be a good fit.
  2. You'll chat about your project and what you'd like to accomplish.
  3. We'll investigate to provide you with clarity and confidence that we can help.