Case Study

Cancer and Hematology Centers

The Cancer and Hematology Centers is the largest physician-owned oncology and hematology practice in Michigan. They offer personalized, advanced care for patients and families.

One Page Case Study - Cancer and Hematology Center

The Problem

The Cancer and Hematology Centers recently underwent a rebrand. They originally only served West Michigan, but was looking to expand throughout the state. They needed help communicating they rebrand and coming expansion. Beyond this, The CHC wanted to improve the content on their treatment service pages, with the ultimate goal of becoming a good resource for cancer patients and their families

The Solution

By targeting relevant keywords and understanding the delicacy that comes with speaking on these topics, our team was able to update existing content pages and build new pages with SEO and their patients in mind. To assist in their expansion, we optimized their existing Google Business Profiles and helped in the creation of new profiles. To improve user experience and site health, we provided web support, on-page optimization and technical SEO. Through our work, there has been significant local growth and we only continue to build on their resources for patients and their families.

The Results


Organic search traffic increase from September - November


Total impressions


Total conversions from June 1 - Oct 26 2023

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