Healthcare

Helping the Helpers: How We Made It Easier for This Cancer Care Provider to Connect with New Patients

The Cancer and Hematology Centers is the largest physician-owned oncology and hematology practice in Michigan. They offer personalized, advanced care for patients and families.

  • Growth Metric

62%

Increase in Organic Traffic YoY (Sept. - Nov. '24)

75,501

Total Organic Traffic Sept. - Nov. '24

2,728

Total Organic Conversions From Sept. - Nov. '24

42%

Increase in Conversions from Organic Traffic (Sept. - Nov. '24)

About the Client

The Cancer and Hematology Centers is the largest physician-owned oncology and hematology practice in Michigan. They offer personalized, advanced care for patients and families.

The Problem

The Cancer and Hematology Centers recently underwent a rebrand. They originally only served West Michigan, but was looking to expand throughout the state. They needed help communicating the rebrand and upcoming expansion. Beyond this, The CHC wanted to improve the content on their treatment service pages, with the ultimate goal of becoming a good resource for cancer patients and their families

The Solution

By targeting relevant keywords and understanding the delicacy that comes with speaking on these topics, our team was able to update existing content pages and build new pages with SEO and their patients in mind. To assist in their expansion, we optimized their existing Google Business Profiles and helped in the creation of new profiles. To improve user experience and site health, we provided web support, on-page optimization and technical SEO. Through our work, there has been significant local growth and we only continue to build on their resources for patients and their families.

Our Strategy

    • Keyword Research & Targeting
    • Technical SEO Audits
    • Google Business Profile Optimization & Posting
    • Content Creation & Optimization
    • Maintain NAP Consistency
    • Technical & On-Page SEO

Our SEO Services

SEO Services

Comprehensive SEO planning and execution

Web Development

Website optimization and performance

Keyword Research

In-depth keyword analysis and targeting

Content Marketing

Strategic content creation and optimization

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