SaaS

How We Helped This Software Solution Increase Leads & Sales

Kiuwan has empowered developers with the industry’s best security vulnerability scanning tools so applications are secure and sensitive data is protected. After they launched a new site, they needed our help to improve the user experience, fix technical issues, and provide educational/informative content pieces.

  • Growth Metric

132%

Increase in Organic Users YoY (March '24)

50.8%

Organic Conversions were Trial Requests (March '24)

+28%

Increase in Nonbranded Keyword Rankings (Dec. '24)

+62%

Landing Pages that Contributed to Organic Conversions (Dec. '24)

About the Client

For nearly 20 years, Kiuwan has empowered developers with the industry’s best security vulnerability scanning tools. They are committed to creating solutions that scan source code for vulnerabilities so applications are secure and sensitive data is protected.

The Problem

When Kiuwan started working with us, they had just launched a new site. Due to how it was launched, they lost a lot of momentum and visibility that the old site previously had. They needed help getting their online presence back up while attracting qualified leads. Kiuwan is an IDERA brand—we have worked with two of their other brands. These brands needed to be cross-promoted. Kiuwan also wanted a better user experience to encourage visitors to request a quote, contact the sales department, and submit forms. They were offering a free code scan, but it was implemented ineffectively.

The Solution

Our team currently writes four content pieces a month for Kiuwan. These pieces position Kiuwan as a highly professional and knowledgeable brand. We have fixed the website’s technical issues to improve the health of their site. These improvements have impacted the user experience. This has led to more conversations and an increase in sales.

Our Strategy

    • Monthly SEO Audits
    • Backlinking Campaign
    • Content Creation & Optimization
    • Technical & On-page SEO
    • UI/UX Analysis

Our SEO Services

SEO Services

Comprehensive SEO planning and execution

Web Development

Website optimization and performance

Keyword Research

In-depth keyword analysis and targeting

Content Marketing

Strategic content creation and optimization

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