Food Manufacturing SEO Case Study

Butterball Farms

You butter believe these results. Four years and 60+ pages of SEO-driven content took a flavored-butter maker national.

Butterball Farms
+20%
Increase in total conversions year over year, 2025

Measured against 2024 in GA4. Working together since December 2021.

1,277
Total conversions in 2025
+16%
Increase in organic conversions year over year, 2025
+11%
Increase in organic traffic year over year, 2025
The Client

A flavored-butter maker with a bigger menu than anyone knew

Butterball Farms produces artisanal-quality flavored butter, plus sauces, marinades, glazes, gravies, fillings, toppings, aiolis, and cream cheese. Their custom flavor solutions serve food distributors and brands across the country.

They wanted that range in front of B2B and B2C food distributors, reached organically. And they needed a repeatable way to create and publish content that brings in new clients and qualified leads as the product line keeps growing.

✓ We delivered.

What they do Flavored butter & custom flavor solutions
Working with us since December 2021
Primary goals National visibility, distributor leads
Channels measured here Organic only
What we handle for them
Content Creation & Optimization Technical SEO & AEO Audits Product & Service Page Optimization URL Restructuring Competitor Analysis GBP Posting & Optimization
Problem & Fix

Great products, not enough people finding them

The flavors were there. The distributors searching for them were not landing on the site, and there was no system for turning new products into new content.

Before — the problem

  • ✕Custom flavors invisible. Their custom flavor solutions were not reaching the buyers searching for them.
  • ✕INo content engine. No repeatable way to create and publish content that attracts new clients.
  • ✕Hard to navigate. A growing product line with URLs and menus that did not help search engines, AI, or users.
  • ✕Regional reach. The goal was national distributors, B2B and B2C. Visibility was not there yet.

After — the fix

  • ✓ 60+ pages of SEO-driven content. Written since December 2021 for the searches distributors and brands actually make.
  • ✓Site restructured. URLs rebuilt for search engines, AI, and users, plus a mega menu that exposes the full product line.
  • ✓Product pages optimized. Every product and service page tuned, checked by technical SEO and AEO audits.
  • ✓National visibility. Conversions up 20% in 2025, organic conversions up 16%, organic traffic up 11%.
Our Strategy

Publish, structure, optimize, audit

Four years of steady work. Content did the heavy lifting; structure and audits made sure it could be found.

Step 1

Publish SEO-driven content

Over 60 pages written for how distributors and food brands search for flavor solutions, guided by competitor analysis.

Content creationCompetitor analysis
Step 2

Restructure the site

URLs rebuilt for search engines, AI, and users, and a mega menu so the whole product line is one click away.

URL restructuringMega menu
Step 3

Optimize every product page

Product and service pages tuned for the buyers landing on them, with HubSpot support to carry leads through.

Product page optimizationHubSpot support
Step 4

Audit and stay visible

Technical SEO and AEO audits so the content shows up in search and AI answers, plus Google Business Profile posting.

Technical SEO auditsAEO auditsGBP posting
Conversions

Four years in, still growing

Total conversions were up 20% year over year in 2025, to 1,277. Organic conversions rose 16% and organic traffic 11%. Content that compounds does not stop after year one.

1,277
Total conversions in 2025

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Frequently Asked Questions

What this took, in plain terms

What was Butterball Farms trying to accomplish?

National reach for custom flavor solutions.

They wanted content that reaches B2B and B2C food distributors organically, and a repeatable way to publish content that brings in new clients and qualified leads as the product line expands.

What did you actually do?

Since December 2021:

  • •Over 60 pages of SEO-driven content, guided by competitor analysis
  • •URL restructuring for search engines, AI, and users, a mega menu, and product and service page optimization
  • •Technical SEO and AEO audits, Google Business Profile posting, and HubSpot support
What were the results?

20% more conversions in 2025.

1,277 total conversions for the year. Organic conversions were up 16% and organic traffic up 11%, with visibility now at a national level. Measured in GA4 against 2024.

Does this work for other food manufacturers?

The approach does. The numbers vary.

Your market and starting point change the math. What transfers: publish content that answers what buyers and distributors search, keep product pages structured for search and AI, and audit the technical foundation on a schedule.

Want numbers like these for your company?

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What the Audit Looks Like
  1. 1
    A 30-minute call
    We look at your site together. No pitch deck.
  2. 2
    Your opportunity map
    The searches you should own in your service area, and who owns them now.
  3. 3
    A plan with numbers in it
    What we would do first, what it costs, and what to expect by busy season.

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Typical investment
$2,500–$5,000 per month
How scope is set
Built around your goals, not a package tier
How often we revisit
Every 90 days, with reporting you can read
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