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TrapBag©: Case Study

The SEO Strategy That Took TrapBag Worldwide

TrapBag Barriers is a U.S.-based manufacturer of patented flood and erosion control barriers. TrapBag was originally created for hurricane response, but has since found new applications and markets for their products. With the expansion of their original product line, the company has become the go-to solution for disaster protection and damage prevention. Today, TrapBag’s barrier systems are used worldwide. Avalanche Creative started SEO work in April 2020, and has continued to help TrapBag grow and scale since.

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The Client

TrapBag Barriers is a U.S.-based manufacturer of patented flood and erosion control barriers. TrapBag was originally created for hurricane response, but has since found new applications and markets for their products. With the expansion of their original product line, the company has become the go-to solution for disaster protection and damage prevention. Today, TrapBag’s barrier systems are used worldwide. Avalanche Creative started SEO work in April 2020, and has continued to help TrapBag grow and scale since.
"They are very knowledgeable about the work they do, and they want us to succeed as much as we do. The best thing we have done is invest with you guys!"

Nick Fasano

The Need

When Avalanche initially started work with TrapBag, they had never invested in marketing. They wanted to scale beyond their home state of Florida, and their competitors had seen success on the search engines, so they wanted to give it a try. TrapBag wasn’t appearing in search results for their solutions, causing them to miss valuable opportunities. A strong website and content strategy were essential in order to attract more of the right people to their site. By 2023, SEO efforts had brought TrapBag leads, and they had developed a strong customer base in the U.S., but their website wasn't equipped to continue to scale as they looked to venture into international markets. TrapBag needed an updated site that was scalable, SEO-optimized, and could grow alongside their brand.

The Engagement

SEO

SEO »

Content Writing

Content Writing »

Content Marketing Consulting for SEO

Content Marketing Consulting for SEO »

SEO Content Strategy

SEO Content Strategy »

SEO Consulting

SEO Consulting »

Technical SEO Services

Technical SEO Services »

Web Design

Web Design »

Keyword Research Services

Keyword Research Services »

Lead Generation

Lead Generation »

National SEO

National SEO »

The Solution

Our work started with determining the language their customers use to search for their solutions. This gave us the direction we needed to build a strategy to get TrapBag in front of more searchers. We created a website experience that highlights TrapBag’s various use cases and industry applications, allowing users to easily connect their problems with TrapBag’s solutions. This approach helped them rank for more than just “flood barrier”, but things like erosion control, shoreline protection, and flood mitigation as well. Through their SEO success, TrapBag has expanded into new markets, regions, and even created new product offerings. In fact, they developed a new cofferdam product due to the demand their site has generated. This offering is now a major part of their business. Between 2020 and 2025, their keyword rankings grew from just under 100 to over 3,000. As a result, more people are discovering TrapBag when they need them the most, whether they're facing flooding, storm surge, critical erosion, or other emergencies. This kind of visibility has positioned them above competitors and made them the go-to choice for businesses and communities seeking reliable disaster protection and prevention. More than 4,000 searchers visit their site each month, and that continues to drive awareness and demand when it matters most.

The Avalanche Effect

68%

Faster Deal Close Time From Inbound Leads

61,000+

Organic Users Since Website Launch (Aug 2024–May 2025)

250+

Conversions Since Website Launch (Aug 2024–May 2025)

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