Case Study

Tamarack Industries

Tamarack Industries operates in a very niche but necessary industry, offering custom shipping solutions, custom injection molding, custom motor route tubes, and railway lubricants. We have worked with them on SEO and have provided web support. 

One Page Case Study - Tamarack

The Problem

When Tamarack first approached Avalanche, they had recently undergone a rebrand that resulted in the loss of their existing organic visibility. Their new site and visibility weren’t competitive within their industry and they needed to do something to maintain their growth with new deals. Beyond this, many of Tamarack's services are independent of one another. The new site didn’t convey this well, so the on-site content needed to be improved to accurately indicate their offerings.

The Solution

Our team conducted through keyword research to understand how users are searching for Tamarack’s services. Based on that insight, we created new content that targeted relevant and high intent keywords with the goal to gain more national organic visibility for their offerings. We also provided web support to improve the UX. Our content team has created only 6 pieces so far, but there has already been significant gains in visibility.

The Results


Organic user visits


New organic users from August 1 to October 31 2023


Organic search increase compared to the previous quarter

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