Case Study

Superior Groundcover

Superior Groundcover is a company in Grand Rapids, MI that offers sand, soil, stone, bark & mulch installation services throughout Michigan and the Midwest. Avalanche has been providing web, SEO, and content services to Superior for 5+ years.

Superior Groundcover

The Problem

Superior Groundcover was not getting leads from their website. They have many locations, services, and service areas. Being that they did not have organic visibility in these areas, they were missing the opportunity for many valuable leads.

The Solution

We performed keyword research to identify the way people search for their various services. By understanding their customer and how they self-educate, we produced content that attracted them to Superior's website and content made them the authority in the beach sand, stone, and hydroseed space not just locally, but nationally. Superior became so busy with stone installation services from leads produced via search engine results that they bought a new stone-throwing truck and expanded their service areas.

The Results


Total leads generated over the time period


Organic goal completions over time period


Page 1 ranking keywords in January of 2023
"Whatever you are doing with Google, keep it up. We had eight calls today just for stone installation services."

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