Landscaping
How We Generated 5,000+ Leads for Superior Groundcover
Superior Groundcover needed help increasing leads through their website. We worked to understand their clients and created content that helped position Superior Groundcover as experts in their field. Our work led to a surge in conversions and work for the Superior Groundcover team, which allowed them to expand their fleet of stone-throwing trucks!
18%
Increase in Backlinks YoY (2022)
Whatever you are doing with Google, keep it up. We had eight calls today just for stone installation services.
Titus, Owner
47%
of Conversions Generated Leads (Sept. '23)
767
Page 1 Ranking Keywords (Jan. '23)
20%
Increase in Total Impressions YoY (2023)
About the Client
Superior Groundcover is a company in Grand Rapids, MI that offers sand, soil, stone, bark & mulch installation services throughout Michigan and the Midwest. Avalanche has been providing web, SEO, and content services to Superior for 5+ years.
The Solution
We performed keyword research to identify the way people search for their various services. By understanding their customer and how they self-educate, we produced content that attracted them to Superior's website and content made them the authority in the beach sand, stone, and hydroseed space not just locally, but nationally. Superior became so busy with stone installation services from leads produced via search engine results that they bought a new stone-throwing truck and expanded their service areas.