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Case Study

Superior Groundcover

Superior Groundcover needed help increasing leads through their website. We worked to understand their clients and created content that helped position Superior Groundcover as experts in their field. Our work led to a surge in conversions and work for the Superior Groundcover team, which allowed them to expand their fleet of stone-throwing trucks!

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How Superior Groundcover Generated Enough Leads to Expand Their Fleet

The Client

Superior Groundcover is a company in Grand Rapids, MI that offers sand, soil, stone, bark & mulch installation services throughout Michigan and the Midwest. Avalanche has been providing web, SEO, and content services to Superior for 5+ years.
"Whatever you are doing with Google, keep it up. We had eight calls today just for stone installation services."

Titus, Owner

The Need

Superior Groundcover was not getting leads from their website. They have many locations, services, and service areas. Being that they did not have organic visibility in these areas, they were missing the opportunity for many valuable leads.

The Engagement

Content Writing

Content Writing »

SEO

SEO »

Web Design

Web Design »

The Solution

We performed keyword research to identify the way people search for their various services. By understanding their customer and how they self-educate, we produced content that attracted them to Superior's website and content made them the authority in the beach sand, stone, and hydroseed space not just locally, but nationally. Superior became so busy with stone installation services from leads produced via search engine results that they bought a new stone-throwing truck and expanded their service areas.

The Avalanche Effect

5,000

Leads generated

566+

Organic goal completions

767

Page 1 keywords

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