Education, Religious
How a New Website Nearly Doubled This University's Website Visitors
Calvin Theological Seminary is a Christian reformed school that embraces a holistic form of education that attends to the character, spiritual, and vocational formation of students. The Calvin team was seeking a website that had a scalable structure for the content. Since the launch of the new site, that we built, the CTS team has been making new content additions with ease.
3,284
Total conversions
Monthly Organic Search Traffic
1,303.42% increase in total conversions
Key Events (Conversions)
97.54% increase in website user traffic from 2022 - 2023
Organic Users
About the Client
Calvin Theological Seminary is a Christian reformed school that embraces a holistic form of education that attends to the character, spiritual, and vocational formation of students.
The Solution
Avalanche Creative started the website project by creating a sitemap that clearly laid out where each page would live on the navigation. After, Our team conducted a major overhaul of their program pages to improve organic visibility. The program pages were built on a custom page type, which allows the CTS team a simple way to add new content with a consistent front-end design.