Education, Religious
How a New Website Nearly Doubled This University's Website Visitors
Calvin Theological Seminary is a Christian reformed school that embraces a holistic form of education that attends to the character, spiritual, and vocational formation of students. The Calvin team was seeking a website that had a scalable structure for the content. Since the launch of the new site, that we built, the CTS team has been making new content additions with ease.
3,284
Total conversions
1,303.42%
Monthly Organic Search Traffic
Increase in total conversions
97.54%
Key Events (Conversions)
Increase in website user traffic from '22 - '23
3,284
Organic Users
Total conversions
About the Client
Calvin Theological Seminary is a Christian reformed school that embraces a holistic form of education that attends to the character, spiritual, and vocational formation of students.
The Solution
Avalanche Creative started the website project by creating a sitemap that clearly laid out where each page would live on the navigation. After, Our team conducted a major overhaul of their program pages to improve organic visibility. The program pages were built on a custom page type, which allows the CTS team a simple way to add new content with a consistent front-end design.