Case Study

Calvin Theological Seminary

Calvin Theological Seminary is a Christian reformed school that embraces a holistic form of education that attends to the character, spiritual, and vocational formation of students. The Calvin team was seeking a website that had a scalable structure for the content. Since the launch of the new site, that we built, the CTS team has been making new content additions with ease. 

How Calvin Theological Seminary Enhanced User Experience and Search Visibility

The Client

Calvin Theological Seminary is a Christian reformed school that embraces a holistic form of education that attends to the character, spiritual, and vocational formation of students.

The Need

Calvin Theological Seminary (CTS) needed a new website that had an intuitive organization to improve the user experience. The Calvin team was seeking a website that had a scalable structure for the content. Their current site had good content, however, the structure didn't add any value for search engines or their users. The existing site was also on a CMS that wasn't user-friendly, making site improvements nearly impossible.

The Engagement

Web Design

Web Design »

SEO

SEO »

Content Writing

Content Writing »

The Solution

Avalanche Creative started the website project by creating a sitemap that clearly laid out where each page would live on the navigation. After, Our team conducted a major overhaul of their program pages to improve organic visibility. The program pages were built on a custom page type, which allows the CTS team a simple way to add new content with a consistent front-end design.

The Avalanche Effect

97.54%

Increase in website user traffic from 2022 - 2023

1,303%

Increase in conversions

3,284

Total conversions

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