Construction, Manufacturing
How We Helped Preferred Homes 10x Their Leads
Preferred Homes is the perfect example of planning the work and working the plan. By executing our SEO strategy, Preferred Homes rapidly increased their search visibility, even surpassing one of their key manufacturers in organic leads. This led to their acquisition, which was announced in the summer of 2024. Preferred Homes worked with Avalanche for 4 years and more than 10x’d their leads.
247,007
Total clicks from Google in 2024
We couldn't be more pleased with Avalanche Creative! For several years, they have taken the time to truly understand our business and customer needs. From initial website design to our ongoing SEO campaign, their partnership has been outstanding.
Scott Myhre
219K
Monthly Organic Search Traffic
219K total organic users in 2024.
1,641
Key Events (Conversions)
1,641 total organic conversions in 2024
247,007
Organic Users
Total clicks from Google in 2024
About the Client
Preferred Homes provides modular and manufactured homes to the West Michigan area. We have been working with Preferred Homes for over 4 years, helping them reach new customers through SEO, content, and web development.
The Solution
On the website, we added/edited over 50 pages and educational blog posts, developed a searchable inventory grid, various custom pages for managing their content, and even installed measures to speed up page load times and improve the user experience. Our team created an easy scheduling feature for prospective clients to tour their homes, giving their team more time to focus on providing a 5-star customer experience. They rank #1 for keywords such as “grand rapids modular homes”, "modular home sales in michigan" and more, as well as SERP features for plenty others. In October 2023, we started writing content for container homes and it is now their top performing organic landing page this year. At the time of writing this case study, they rank for over 2,000 keywords in the top 10 positions of the Google Search Engine Results Page. Thanks to our continued work over the past four years, their growth has led them to ranking higher than one of their manufacturers in search and ultimately to an acquisition by said manufacturer.