Case Study

Preferred Homes

Preferred Homes provides modular and manufactured homes to the West Michigan area. We have been working with preferred homes for over 3 years, helping them reach new customers from SEO, content, and web development.

Preferred Homes

The Problem

Preferred Homes needed an easy way to add new listings to their website.

The Solution

We incorporated custom post types to make adding new listings quick and easy for the Preferred Homes team. We also created an easy scheduling feature for prospective clients to tour their homes, giving them more time to focus on providing a 5-star customer experience. In the past three years, our team has added/edited more than 50 web pages and generated 5000+ leads. Our content team has consistently delivered two SEO-driven content pieces a month for the past 2-3 years. Occasionally, our content team creates Google Business posts. Link-building campaigns are created from time to time in order to boost authority. Thanks to our continued work, Preferred Homes is now gaining more visibility than their manufacturer.

The Results


Total Goal Completions Over a 3-Year Time Period


Total Users Over the Past Year


Total Conversions Over the Past Year

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