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Case Study

Preferred Homes

Preferred Homes is the perfect example of planning the work and working the plan. By executing on our SEO strategy, Preferred Homes rapidly increased their search visibility, surpassing one of their key manufacturers in organic leads. This led to an amenable acquisition, which was announced in the summer of 2024.

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How Preferred Homes Surpassed Their Manufacturer

The Client

Preferred Homes provides modular and manufactured homes to the West Michigan area. We have been working with Preferred Homes for over 4 years, helping them reach new customers through SEO, content, and web development.

The Need

Preferred Homes needed an easy way to add new listings to their website. One of their goals was to attract more qualified leads and ultimately see a boost in the number of calls and form submissions. Preferred also wanted to target specific keywords to increase their visibility.

The Engagement

Content Writing

Content Writing »

SEO

SEO »

Web Design

Web Design »

Content Marketing Consulting for SEO

Content Marketing Consulting for SEO »

SEO Content Strategy

SEO Content Strategy »

SEO Consulting

SEO Consulting »

SEO Performance Analysis

SEO Performance Analysis »

Technical SEO Services

Technical SEO Services »

The Solution

On the website, we've added/edited over 50 pages, developed a searchable inventory grid, various custom post types for managing their content, and even installed measures to speed up page load times and improve the user experience. Our team also created an easy scheduling feature for prospective clients to tour their homes, giving their team more time to focus on providing a 5-star customer experience. They rank #1 for keywords such as “grand rapids modular homes”, "modular home sales in michigan" and more, as well as SERP features for plenty others. In October 2023, we started writing content for container homes and it is now their top performing organic landing page this year. Currently, they rank for over 2,000 keywords in the top 10 positions of the Google Search Engine Results Page. Thanks to our continued work over the past four years, their growth has led them to ranking higher than one of their manufacturers in search and ultimately to an acquisition by said manufacturer.

The Avalanche Effect

177K

Total users this year

1,376

Total conversions this year

5.85M

Total impressions this year

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