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Case Study

Preferred Homes

Preferred Homes is the perfect example of planning the work and working the plan. By executing our SEO strategy, Preferred Homes rapidly increased their search visibility, even surpassing one of their key manufacturers in organic leads. This led to their acquisition, which was announced in the summer of 2024. Preferred Homes worked with Avalanche for 4 years and more than 10x’d their leads.

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The Client

Preferred Homes provides modular and manufactured homes to the West Michigan area. We have been working with Preferred Homes for over 4 years, helping them reach new customers through SEO, content, and web development.
We have been working with Avalanche Creative for several years now and could not be more pleased. They have taken the time to get to know our business and understand the needs of our customers. From the initial design of the website to our ongoing SEO campaign, Avalanche has always excelled. We look forward to partnering with Avalanche in the years to come as we take our business to the next level!

Scott Myhre

The Need

Preferred Homes needed an easy way to add new listings to their website and attract more qualified leads to generate more calls and form submissions. Preferred also wanted to target specific product keywords to increase their visibility.

The Engagement

Content Writing

Content Writing »

SEO

SEO »

Web Design

Web Design »

Content Marketing Consulting for SEO

Content Marketing Consulting for SEO »

SEO Content Strategy

SEO Content Strategy »

SEO Consulting

SEO Consulting »

SEO Performance Analysis

SEO Performance Analysis »

Technical SEO Services

Technical SEO Services »

The Solution

On the website, we added/edited over 50 pages and educational blog posts, developed a searchable inventory grid, various custom pages for managing their content, and even installed measures to speed up page load times and improve the user experience. Our team created an easy scheduling feature for prospective clients to tour their homes, giving their team more time to focus on providing a 5-star customer experience. They rank #1 for keywords such as “grand rapids modular homes”, "modular home sales in michigan" and more, as well as SERP features for plenty others. In October 2023, we started writing content for container homes and it is now their top performing organic landing page this year. At the time of writing this case study, they rank for over 2,000 keywords in the top 10 positions of the Google Search Engine Results Page. Thanks to our continued work over the past four years, their growth has led them to ranking higher than one of their manufacturers in search and ultimately to an acquisition by said manufacturer.

The Avalanche Effect

98

Total pages generated organic conversions

1,641

Total organic conversions in 2024

247,007

Total clicks from Google in 2024

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