Case Study

White Lake Dock & Dredge

White Lake Dock & Dredge is an environmental dredging and marine construction company that provides a wide variety of marine-based services. Avalanche provides them with SEO, content, and website services.

White Lake Dock & Dredge

The Problem

In 2019, White Lake wanted to get in front of Lake Michigan homeowners to offer shoreline protection services. In more recent years, they have evolved and want to gain more exposure on the commercial and governmental side of the industry.

The Solution

The service White Lake offers is called “rip rap rock revetment”. Their ideal customer wasn’t using that language in search. We researched how their customers self-educate and wrote helpful content for their buying journey. We edited/added 9 pages and positioned White Lake as the authority, which put them in front of customers before their competition. The total potential project value generated was up to $2.5 million at the time of writing.

The Results


Total Organic Traffic


Total Impressions

Over $5 Million

Total Project Value Generated
“Got our first lead for a rock revetment project who called in from the internet this morning! What you're doing is obviously working!”

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