Construction
How We Helped Connect White Lake Dock & Dredge to New Customers in Search
White Lake Dock & Dredge is an environmental dredging and marine construction company that provides a wide variety of marine-based services. Avalanche provides them with SEO, content, and website services.
Over $5 Million
Total project value generated
Got our first lead for a rock revetment project who called in from the internet this morning! What you're doing is obviously working!
Ben Gezon, Owner
11.411
Monthly Organic Search Traffic
Total organic traffic
5M+
Key Events (Conversions)
In project value generated
499K
Organic Users
Total impressions
About the Client
White Lake Dock & Dredge is an environmental dredging and marine construction company that provides a wide variety of marine-based services to government, commercial, and residential customers.
The Solution
The service White Lake offers is called “rip rap rock revetment”. Their ideal customer wasn’t using that language in search. We researched how their customers self-educate and wrote helpful content for their buying journey. We edited/added 9 pages and positioned White Lake as the authority, which put them in front of customers before their competition. The total potential project value generated was up to $2.5 million at the time of writing.