Construction
How We Helped Connect White Lake Dock & Dredge to New Customers in Search
White Lake Dock & Dredge is an environmental dredging and marine construction company that provides a wide variety of marine-based services. Avalanche provides them with SEO, content, and website services.
Over $5 Million
Total project value generated
“Got our first lead for a rock revetment project who called in from the internet this morning! What you're doing is obviously working!”
Ben Gezon, Owner
11.411
Monthly Organic Search Traffic
11.411 total organic traffic
Over $5
Key Events (Conversions)
Over $5 million in project value generated
Organic Users
About the Client
White Lake Dock & Dredge is an environmental dredging and marine construction company that provides a wide variety of marine-based services to government, commercial, and residential customers.
The Solution
The service White Lake offers is called “rip rap rock revetment”. Their ideal customer wasn’t using that language in search. We researched how their customers self-educate and wrote helpful content for their buying journey. We edited/added 9 pages and positioned White Lake as the authority, which put them in front of customers before their competition. The total potential project value generated was up to $2.5 million at the time of writing.