30+ Lawn and Landscape Marketing Examples (Updated Weekly)

Table of Contents

You’ve launched a website, but it’s not bringing in leads. You set up a Google Business Profile, but it’s buried under competitors. You’ve heard about SEO, Facebook ads, and content marketing — but none of it feels clear or actionable.

We’re here to help. In this blog, we break down more than 20 examples from landscaping and lawn care companies that are actually getting results.

These are real strategies used by companies in your industry, with visuals so you can apply them to your own business.

If you’re serious about growing, start here.

Latest Example

Create or claim your Google Business Profile

Create or claim your Google Business Profile here. You’ll first need to be logged in to your business’s primary email.

There may come a time when you’re asked to share access to your profile. Here’s how you do that:

1. Sign in to Google My Business on your computer.
2. In the menu on the left-hand side, click “Users”.
3. In the top right-hand side of the popup, click “Invite new users”.
4. Enter the email address of the user you’d like to invite.
5. Select their role as “Owner”, “Manager”, or “Site Manager”. Typically, agencies like Avalanche will require “Owner” access to your GMB to properly manage it.
6. Click “Invite”, and you’re done!

Best Landscaping Website Design Examples

Blades of Green “About Us” Page

Blades of Green could have played it safe with a standard “About Us” page. Instead, they built something people actually want to read.  They call themselves soil scientists and mixologists, highlight their in-house Lawn Lab, and even mention that they’re their own clients.

The result feels alive. It’s confident, personal, and unmistakably theirs. It helps the brand rank better on Google, keeps visitors on the page longer, and builds instant trust with both new customers and future team members.

The Ground Guys Social Proof

The Ground Guys lets customers tell the story. They have client testimonials on their homepage and on a dedicated review page.

It’s proof in plain sight. When visitors land on their site, they instantly see homeowners talking about clean edges, reliable crews, and picture-perfect lawns. That hits harder than any “About Us” paragraph ever could.These are about visual design, user impressions, homepage layout, and aesthetic strategy.

OneAbode’s Hero Section

OneAbode, a San Francisco-based landscaping company, created a scroll-stopping hero section on their homepage.

This kind of visual-first approach immediately grabs the user’s attention. The colors pop, the imagery instantly communicates quality, and the minimal copy keeps visitors focused. It gives a strong first impression that says, “We care about design,” which is exactly the feeling you want to create if you’re in the landscaping business. Even if the rest of the site still needs work, a great hero section like this can keep people around longer.

Oasis Turf & Tree Website

Oasis Turf & Tree has a site that speaks directly to homeowners. It clearly outlines pricing for each service tier and explains why lawns have problems in the first place, rather than just promising quick fixes.

Most lawn care sites talk about weed control. Oasis is different by talking about why the weeds are there to begin with. The pricing is super clear. They don’t hide behind “Contact us for a quote” walls. Instead, they list their Gold, Platinum, and Diamond packages with clear pricing and what’s included in each. 

Say what you do, who you do it for, and how much it costs. The simpler you make it, the faster people move from browsing to booking.

JML Homepage Portfolio

JML Landscapes highlights featured projects on their homepage with short, emotional descriptions about the vibe each landscape was designed to create.

This layout speaks directly to the customer’s lifestyle and goals. Whether it’s relaxing, entertaining, or family time, the page makes it clear that JML understands what their clients care about.

GreenPal Buying Process

GreenPal uses a guided questionnaire to match users with local pros for services like snow removal.

Instead of making users scroll through options, they ask smart questions and customize the experience. It feels like you’re being helped, not sold to.

Joshua Tree Experts Service Area Map

Joshua Tree Experts created location-based tools, detailed service pages, and hyper-specific content to stand out in their region.

By making it easy for both users and Google to understand where they work and what they do, they increase their chances of showing up in local search. That custom page for spotted lanternflies? It’s the kind of ultra-specific content that ranks because no one else is doing it.

LawnStarter’s “How it Works” Section

LawnStarter isn’t your typical local landscaping/lawn care company, but that doesn’t mean you can’t learn from them.

They created a simple visual timeline showing the process to get started.

This section of their website helps visitors understand how to engage and how easy it is. Your customers want clarity. Don’t just tell them to request services; tell them what happens from start to finish. 

The LawnStarter page even provides some confidence builders—six simple reasons why it’s a good idea to start the process.

Pinnacle Lawn & Landscape Special Offers

Pinnacle Lawn & Landscape has a special offers section with discounts for seniors, military, local residents, and referrals. They also added expiration dates to encourage quick action.

People love a deal, but they need a reason to act now. This setup builds urgency and rewards loyalty while making customers feel seen and appreciated. It’s a smart way to boost both new and repeat business.

High-Converting Landing Pages for Lawn & Landscape Services

These focus on service-specific pages, layouts that convert, and keyword targeting.

Timberline Resources

Timberline Landscaping created a full library of downloadable resources on its site. Viewers can grab guides like “Flowers by Season,” “How to Choose a Contractor,” and even a local “Bug Guide.”

When you answer questions people are already asking, it shows your expertise and builds trust.  When a company helps you choose plants for spring or figure out what’s eating your shrubs, you immediately think, “These folks know their stuff.”

Augusta Lawn Care Landing Page

Augusta Lawn Care built a clean, visual local landing page with benefit-driven headlines, scannable content, and a strong call to action.

This page doesn’t waste time. It builds trust fast with great visuals, a clear layout, and messaging that actually focuses on what customers care about. There’s no fluff here, just a simple path to conversion.

Lawn Doctor Service Page

Lawn Doctor’s lawn care service page ranks second nationally. The page focuses less on branding and more on results, using customer-first language and a short, educational video.

They talk less about why their company is great and more about what their service actually delivers. That’s the shift more pages need. The lawn care basics and tips section at the bottom gives helpful advice, showing that Lawn Doctor knows their stuff and is dedicated to helping homeowners keep their lawns healthy.

Premier Edge Featured Snippet

Premier Edge has a great page that Google has rewarded with a “featured snippet.” 

Their page nailed this keyword and provided users with an experience specific to what they’re looking for. As a result, Premier Edge is likely getting the majority of FREE click-throughs from Google on keywords similar to “edging services” in the Grand Rapids Area.

AAA Lawn Care Service Pages

AAA Lawn Care created individual landing pages for every service they offer, from holiday lighting to grub control, with short descriptions and cross-links between pages.

Stop lumping services into one big list. Give each one its own space and make it easy to navigate between them. When customers know exactly what they’re getting, they’re more likely to feel confident in their decision and reach out for a consultation or quote. 

Google Business Profile Optimization & Local SEO Wins

Perfect for everything related to GBP setup, map pack visibility, local content signals, and trust signals.

Google Map Pack Example

A lawn care company added detailed services like “Fall cleanup” to their Google Business Profile. That one change helped them rank for that specific keyword and show up at the top of the local results.

Google favors specificity. When your profile lists exactly what people are searching for, like “Fall cleanup near me,” you’re way more likely to appear in the Map Pack. To get the “Provides” badge to show up, all you need to do is go to your Google Business Profile listing and add all of your services. Make them as specific as possible so you show up for more search queries.

R S Lawncare & Landscaping GBP

R S Lawn Care and Landscaping has a great Google Business Profile with strong, detailed reviews and a genuine business description. Many reviewers even call out the owner by name.

People trust people. Reviews that tell real stories and mention team members feel authentic. Pair that with a relatable “how we got started” copy, and you’ve got a profile that builds instant trust.

Belding Lawn Care Photos

Belding Lawn Care’s Google Business Profile (GBP) stands out because it’s complete. It features high-quality photos, strong reviews, service keywords, and contact info.

Photos taken on-site often include metadata like time and GPS coordinates. When you upload those images to your profile, you’re sending local signals to Google. It’s like proof you’re doing real work in the area.

iSearchFrom Local Rank Checks

If you’re a landscaper serving a specific region, you need to know how your business actually appears on Google.

isearchfrom.com lets you simulate a search as if you’re physically in that city. You can view exactly what potential customers see when they search for services like “fall yard cleanup near me” or “hardscape installation.”

Paid Ads: Facebook, Google & Local Services

Ad strategy, paid promotions, and lead-generation via platforms like Meta and Google.

Kickback Facebook AI Ad

Kickback ran a Facebook ad that compares a life full of chores to a life using Kickback.

People care less about what you do and more about what their life looks like after you’ve done it. This ad nails that by focusing on transformation. It stops the scroll and makes the benefit obvious in half a second.

Google Guaranteed Ads

Both Turf Badger and BlueGrass Lawns are running a Local Services ad with Google Guaranteed. Even though these businesses could likely rank organically for “fall leaf removal near me,” their ads are still well-executed.

These work a little differently than PPC since they are lead-per-click ad. This means that they will only pay when a searcher decides to message or get the business’s phone number.

Highlighting what makes your business unique can help put you above a competitor. BlueGrass Lawns includes ‘Family Owned,’ appealing to those who might value tradition, while ‘Local Business’ creates a connection to the community.

Content & Blog Examples That Drive Traffic

Blog strategy, local content, thought leadership, and SEO content that ranks.

Yardzen Blog

Yardzen regularly publishes blog posts about design trends, seasonal ideas, and landscaping tips. At the top of the blog, they have three featured articles that are either recent or top-performing.

This setup keeps fresh content in front of visitors and gives them a reason to stick around. Each article includes an image, a clear title, and a category. This makes it easy for users to find relevant topics in such a large collection of articles.

Great Outdoors SEO Blog

Great Outdoors uses their blog to publish location-specific articles targeting services in Southeast Michigan.

By adding local city names into blog titles and body content, they’re directly targeting searchers in those areas.

They make it so easy to find what you’re looking for. Not only do they have each of their services in the top navigation, but if you happen to miss that, they’ve repeated those same services further down the homepage. It’s a simple but effective way to make sure visitors don’t miss anything important.

Using ChatGPT to Build Content Templates

If you haven’t started using ChatGPT or other AI tools for your marketing, now’s the time. It can be a game-changer for planning and content creation.

Here’s a simple prompt to generate a high-quality content template:

“Create an outline for a page aimed to rank for [KEYWORD], look at the top 5 results in Google to compare. Include and call out ideas, takes, resources that are novel, that no one else has done. Identify any and all intentions that someone might have searching for this keyword.”

Then, take it further. Ask AI:

• What are all the possible intentions for my target keyword?
• Give me personas for the type of people you believe would search for this keyword.
• Provide me with data sources that might help this piece and include links.

We used the prompt to create a content template about sod installation.

Branding That Actually Stands Out

How companies differentiate themselves.

Priceless Products Branded Bags

Priceless Products Landscape Depot offers custom supplies for landscapers and lawn care professionals.

Every bag becomes a walking billboard. Neighbors see the branding, associate it with visible work in progress, and remember the name. It’s subtle, local advertising without buying ad space. Many competitors may overlook this small detail, but using custom-branded products can be a powerful way to differentiate your business.

Automated Tools: Chatbots

Focus on automation, UX improvements, and frictionless engagement.

TruGreen Communication

TruGreen uses automated chat prompts on their site and clearly outlines the “Getting Started” process for each of their services. It’s all laid out so users know what to expect and when.

The automated chat can capture potential leads that might leave the site before reaching out. The step-by-step breakdown removes uncertainty and builds confidence in the brand.

Technical SEO Wins for Lawn and Landscape Businesses

Is Your URL Structure Hurting Your Rankings?

If you’ve recently launched a new site and your rankings drop, you need to check your URLs. 

Use ChatGPT and this prompt:

“According to https://developers.google.com/search/docs/crawling-indexing/url-structure,  what is this site not doing properly? [YOUR WEBSITE URL]”

It will give you a breakdown of potential issues. Here is a link to a spreadsheet that provides a process for updating your URLs (screenshot below):

Logical, consistent URL structures make it easier to build internal links across your site. Clean, descriptive URLs like /lawn-care-weekly-service or /landscaping-design-new-jersey make it easier for search engines to understand what each page is about. That means better indexing and a higher chance of showing up when local customers search for those services.

Pro-Turf Outdoor Services Internal Linking Strategy

Pro-Turf Outdoor Services nails internal linking by guiding visitors naturally through their site. From the homepage, users can jump straight to core service pages like Landscape Design. At the bottom of that page, they’ve added links to individual service area pages.

This setup mirrors how real customers search — starting broad, narrowing by location, and finally choosing a specific service. It also helps search engines understand page relationships, pass link authority across the site, and improve rankings for both local and service-based searches.

Marketing Analytics & Reporting Tools

Looker Studio Performance Tracking

There are plenty of ways to track marketing performance, but Looker Studio is our go-to.

It’s a free tool from Google that lets you pull all your key data into one dashboard. You can build custom reports and charts to easily see what’s working and where to improve, without digging through complicated spreadsheets.

UX/UI

Full Circle Lawn Care’s Accessibility Menu

Full Circle Lawn Care added an accessibility menu that lets visitors adjust text size, highlight links, and change saturation.

Instead of treating accessibility like something only big brands can pull off, they installed a tool that actually helps people use their site. It’s powered by a reliable third-party platform that automatically stays up to date.

Make These Ideas Work for You 

You’ve just seen dozens of real-world examples of how lawn care and landscaping businesses are marketing their services and what’s actually moving the needle.

You don’t need to reinvent the wheel.
You need to study what already works and adapt it to your market.

Here’s what to do next:

• Bookmark this page

• Pick the section that aligns with your next step (Website? GBP? Paid ads?)

• Apply one idea and build from there

• Explore our growing collection of marketing resources for landscapers to keep finding fresh, proven tactics

• Learn how our landscaping SEO services can help you turn these strategies into measurable growth

This page will keep expanding with new examples so you always have an up-to-date source of inspiration.

Strategy is great. Implementation is better. We’ve put many of these tactics into practice for landscapers across the country. If you want help making it happen, contact us. We’re ready when you are.